Category Archives: Reviews for SEO

Why Reviewing your Business is Important

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In the business world of today, many people spend their time to check the reviews of places they go for services like restaurants and banks. It is also a trend for most people to find an accurate NAP for business listings to find their locations for your business. Reviews are the reason why most businesses are chosen. As a business owner, you need to understand consumer sentiments, authenticity, responses, velocity and third-party or native website reviews.

This article is about the importance of reviews for your business. For profitability of your business, you need to ensure review management campaigns that will show the importance of this marketing strategy.

Rating icons will always show a 1-5 star or circles to consumers which they interpret quickly and know whether to buy from or invest in your business. This system has been there for a long time and is in itself a judge for value.

So, when an internet buyer is surfing the net looking for the ideal milkshake joint in town, he will always go for one that has 5 stars. Reviews simply work for or against sales. When you understand all this as a business owner, you also need to understand the impact of star ratings on rankings which is usually done to local packs. Some local packs have been ranked as ‘best X in the city’ for example best fries in the city. But Google is highly focusing on star ratings than local pack rankings.

The world is now getting to a point where high ratings are compared to high local rankings and that businesses should start to view its barriers of low ratings and make serious adjustments. If you are a big brand and you keep ignoring low star ratings, you may soon be forced to close shop, and also suffer the losses arising from it. You may also start to fight to maintain or improve the ratings for your existing/remaining stores. For every business to thrive in the market, it is imperative that it keeps upholding high business standards like customer relations, quality productions, and cleanliness.

Always consider the most basic expectations of your customers, like for a hotel, modesty can go a long way in keeping your clients and attracting others. When you don’t meet this expectation, the customers will most certainly share their sentiments in reviews, resulting in low ratings.

However much you may try to correct a bad business review, customers will always have a backing. They will always scan through your ratings and create a lasting perception about your business. If reviews keep repeating mention of a certain bad aspect of your business, this goes a long way in creating lasting Images in the minds of your customers and keeping them away.

We’ve looked at how the customer’s feelings can affect your business tremendously. Bad reviews can be a way through which you can change your problems. They are very valuable for your business. It also carries a high accountability value that seeks to find out if a business can confidently respond to customers or simply ignore and keep losing them. A business can provide all it can offer on their web page but when reviews come, they may be showing very different results and it’s only very obvious that the consumer will trust the reviews.

Always ensure you check your review in this regard, don’t let them go too low. The reviews will help you stay on top of your game.

Is Facebook Becoming the Next Review Platform?

By | Marketing, Reviews for SEO, Social Media Marketing, Uncategorized | No Comments

Facebook has recently added a new feature (because what platform isn’t constantly adding new features) that allows you to post reviews at places you have checked in. It looks a little something like this:

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What happens is, once you have ‘checked in’ to a location on Facebook, you will receive a notification from Facebook 24 hours later asking you to review and share the place you visited.

Why do people check in anyways?

People typically do this because they want others around them to know what they are up to.  After all, you seem a lot cooler to your friends if you are front row at a Coldplay concert rather than on your couch watching another Netflix series. People check-in to show off their latest meal and let people know what restaurant they should eat at next.  They even check-in to places like hospitals in order to let others know they have a sick relative or friend.  This can alert people to send support. All in all, people like to share what they are up to with others, and checkin in on Facebook is a great way to accomplish this.

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The problem with Yelp.

There are few people, awarded elite status by Yelp, that use the site often to seek and leave helpful information.  Most people only use Yelp to seek information, not to actually leave it unless it is a negative review. Because of this, they have an average rating of 3 stars for most businesses.  This leaves the scale to be grossly inaccurate, as people are receiving far more negative feed back than positive.

e4fcdb706f26100581e210145edef087Facebook can fill that void.

Nearly everyone utilizes the Facebook platform.  People use it to post exciting information about their lives, let friends and family know what’s new, seek out information about their friends and family, get useful information on things to do and places to go, advertise their businesses, and so forth.  When you receive a notification that goes directly into your feed, even if you are super busy, you can easily leave a quick review for others to see.  Facebook can fill the void Yelp has left of finding only negative reviews with the ability to reach so many more people than Yelp can.  In order to leave a review, you do not even have to write anything.  All you have to do is click the number of stars and move on with your day.  This incentivizes many people to use it.

The Value of Reviews for SEO

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Your company’s online reputation plays a huge role when determining how you rank on Google. One way to build a positive online reputation is through good reviews from satisfied customers.

Good reviews have a huge effect on SEO as they can help you rank higher in local Google searches. The larger amount of positive reviews your business receives, the more likely it is that you will have a high ranking in local searches. In fact, Google now ranks the best businesses in any given category in the top three spots for local business searches. Therefore, every good review your company receives gets you that much closer to securing one of those top 3 spots.

Positive ratings lead to higher Google rankings which in turn leads to more visits to your webpage. More visits to your webpages ultimately results in more revenue for your business.

Reviews for SEO

However, not all reviews are equal, and there are a few factors to consider when soliciting reviews from satisfied customers.  The first thing to consider is what platform your reviews can be found on. Some platforms are more beneficial in regards to Google rankings than others. The best platforms for reviews are Google+ (obviously), Foursquare, Yelp, Citysearch, and Yellow Pages. Good reviews on these sites are likely to give your website the boost it needs in Google rankings.

Webmasters also need to be aware of industry-specific websites. For example, if you are a local florist looking for business from brides to be, having positive reviews from websites such as theknot.com would be very valuable.

Quick Tip: Want to see who is mentioning your business? Sign up for Google Alerts to monitor what is being said about your company online. That way you can promote the positive opinions while suppressing the negative reviews.

Overall, good reviews for your local business can be very beneficial, as they can result in higher Google rankings, more website traffic, and ultimately an increase in sales. Start building a positive online reputation by signing up for one of the many local business websites mentioned above to provide customers with the opportunity to leave a favorable review.

 

Younger Consumers More Likely to Engage in Reviews

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A recent study of consumers in the Indianapolis area revealed that more and more people are reading online reviews of products and services prior to making a purchasing decision and they are also forming faster opinions based on the reviews they read. We already know that a good online reputation and positive reviews can determine whether or not consumers turn into customers, but this recent survey revealed that the age of the potential customer largely effects how they are influenced by online reviews.

Online Reviews

 

The consumers of this survey were grouped into 3 age brackets: 18-34, 35-54, and 55+. This survey of consumers in the Indianapolis area concluded that consumers in the 18-34 age bracket were far more likely to search for a local business online at least once per month.  However, studies show that consumers in all three age brackets are searching for local businesses online at least one time per month, affirming the importance of search engine optimization as well as a positive online reputation formed by favorable reviews. The survey also reported that the majority of consumers in all three age groups would consider themselves occasional online review readers.

Additionally, the younger the consumer, the more trust they put in the online reviews they read.  89% of consumers age 18-34 claimed that they trust the online reviews they read. Again, this should reaffirm to business owners and SEO’s alike the importance of  positive online reviews as it shows that these reviews are being read by consumers and can determine whether or not they decide to purchase from your company.

Lastly, this survey revealed that the majority of consumers still prefer to read online reviews on their PC rather than their mobile device.  62% of consumers ages 18-34 have read reviews on their mobile device and that percentage was significantly less for the older consumers. Again, this information is important for SEO companies and business owners to be aware of as they utilize search engine optimization and sort through their reviews from various review sites.