Category Archives: Keyword Research Tools

Increase Search Traffic with Smarter Keyword Research

By | Keyword Research Tools, SEO | No Comments

Having relevant content on your pages is one of the easiest ways to attract users to your site. But are you getting the most out of your content? Writing informative and engaging content is a very important aspect of SEO, but if you aren’t doing the proper research beforehand, you are selling yourself short. It is crucial that prior to creating content you research your target keywords in order to make sure you are selecting the best words or phrases.

optimize-contentYou can do this by utilizing a tool such as Ahrefs. Ahrefs allows you to check search volumes and the competition for each keyword to help you make an informed decision. But that’s not all! By using a tool such as Ahrefs, you can also see similar keywords that Google considers to be a part of the same topic and therefore are virtually equal. You see, it is no longer beneficial to look for one or two strong keywords for you page and use those when creating content. Google has the ability to identify similar keywords and group them into a broader topic, giving you more options for your target keywords. So now, instead of focusing your attention on a few words, it is better if you look for target phrases or topics when creating content. This will allow you to reach a larger audience than if you were to simply focus on a couple specific words.

Ahrefs-4-13Bottom line is, when creating content, try to provide the most relevant and helpful information concerning your topic. It’s no secret that Google has evolved substantially over the past few years, making it increasingly difficult for site to trick their way to the top of the search rankings. Instead of focusing on target keywords, try to direct your efforts toward creating the most valuable content you can make. By doing this, not only will you provide users with relevant information but you will also improve your search rankings as Google crawls your site and recognizes the quality of your work. It is evident now that topics can be more valuable than individual keywords, so write some high quality content about your target topic and you should be good to go!

Most Popular Keyword Research Tools of 2015: A Beginner’s Guide

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The majority of site owners are currently using keyword research tools to help boost their search engine optimization. But it can be difficult for aspiring webmasters and SEO beginners to know which keyword research tool is the best for identifying the most profitable keywords. A survey released by a popular SEO website will give SEO novices an inside look at the most popular and presumably the most successful keyword research tools of 2015.

kw-research-survey-results2

Here is the complete list of the top keyword research tools of 2015:

  1. AdWords Keyword Planner (84%)
  2. SEMRush (54%)
  3. Ubersuggest (39%)
  4. io (36%)
  5. Moz Keyword Difficulty (33%)
  6. SimilarWeb (18%)
  7. Other (17%)
  8. Spyfu (16%)
  9. Bing Keyword Research Tool (12%)
  10. KWFinder (6%)
  11. Wordstream Keyword Generator (6%)
  12. Wordtracker (5%)
  13. Jumpshot (1%)

Of these results, 63% said that they pay for their keyword research tools. So what does that tell newbies? That you get what you pay for. If you are at all serious about your site’s digital marketing, then you need to be using a solid keyword research tool to help you sort out valuable keywords. Judging by the survey results listed above, it seems that most SEO experts would agree that the more well-known keyword research tools such as AdWords and SEMRush still yield the best results for websites.

Once you have utilized one of the tools listed above to help you prioritize keywords for your site, you must begin plugging them into your content in order to climb Google rankings. There are many strategies you can use to add content to your site as you try to work in profitable keywords. These strategies include using private blog networks and social media sites to promote your content and create a positive online reputation.

I hope the information provided above will help you as you try to navigate the every changing world of search engine optimization! Finding the right tools to help you can seem daunting at times, but with enough hard work and diligence you’ll begin to see the results you want for your website!