Category Archives: Marketing

How to Transition from Paid Search Ads (PPC) to Facebook Ads

By | Marketing | No Comments

For those familiar and experienced in PPC advertisements, the switch to Facebook Ads seems that it would be quite simple. Hardly.

Going from PPC to Facebooks Ads is like switching languages. Everything is different.

The good news, however, is that this article will give you the complete guide from a professional who has been through it to provide you best possible marketing tips for small business as well, so that you don’t have to suffer.

Common Mistakes with PPC to Facebook Ads Transfer:

Forgetting what you already know.

-PPC and FB Ads have little in common. You must completely try to forget what you know to make the transition easier.

Ditch Old Habits.

-Everything is different, even if you don’t think it is at first, it is.

In PPC, you are paying for ads to users who are searching for you. In Facebook it is the opposite, you are approaching the user.

Results in Facebook Ads are less predictable than in paid search ads. Facebook Ads require much more a/b testing and experimenting before finding the correct formula for your campaign.

You may have Facebook optimize the buy towards conversions, or clicks, or video views. When you take manual bidding into your own hands, the results can be a lot less predictable than what you’re used to in paid search.

For example, switching a FB Ad Campaign from a CPC Cap to an automated CPA optimization, is likely to perform much better. This is due to intent. Facebook knows their users more than most can realize. It is that data and behavior knowledge that Facebook has which will make your CPA optimization stand out with greater results than you had been used to in PPC search ads.

Facebook:

FB users ad set target VS Users most likely to convert.

Paid Search:

Users who searched for a particular query VS Percentage that actually converted.

Conversion Information:

Facebook gives you more information that is much more specific about what led to a conversion, compared to the information given by paid search.

Control:

Paid search may have much more control over specific items, but Facebook is less control and more trust in their algorithms, targeting, and so forth. This is one of the common areas that takes the most time to get used to.

With paid search, users tend to know what they are looking for. With Facebook Ads it is more of enticing someone who would potentially be interested in your product or service.

PPC advertisements is a realm that is clearly defined. Convert users looking for your product or service, and do it quickly.

Facebook ads are slower. These users are not searching for you, they just may or may not be interested in your product or service. They are unfamiliar with your brand, and just might not be in the market.

Picture the difference as someone walking into a store to purchase a CD, versus someone on the street handing out flyers to a show and trying to sell the CD’s to people passing by.

Do not, however, quit Facebook ads after one campaign. These advertisements are bigger picture. You most likely will not find overnight success with Facebook campaigns, but if you stick with it, your strategy will change, your tactics will change, and your campaign will begin to see growth.

As much as paid search platforms have grown through the years, Facebook’s ad platform is still in its beginning stages and it’s important to get in and learn now, rather than later.

And remember, you are not alone. Ask for help from professionals such as Ameri Sales, experiment, be cautious and eventually, you’ll get there. One exciting click at a time.

Why Reviewing your Business is Important

By | Marketing, Reviews for SEO | No Comments
In the business world of today, many people spend their time to check the reviews of places they go for services like restaurants and banks. It is also a trend for most people to find an accurate NAP for business listings to find their locations for your business. Reviews are the reason why most businesses are chosen. As a business owner, you need to understand consumer sentiments, authenticity, responses, velocity and third-party or native website reviews.

This article is about the importance of reviews for your business. For profitability of your business, you need to ensure review management campaigns that will show the importance of this marketing strategy.

Rating icons will always show a 1-5 star or circles to consumers which they interpret quickly and know whether to buy from or invest in your business. This system has been there for a long time and is in itself a judge for value.

So, when an internet buyer is surfing the net looking for the ideal milkshake joint in town, he will always go for one that has 5 stars. Reviews simply work for or against sales. When you understand all this as a business owner, you also need to understand the impact of star ratings on rankings which is usually done to local packs. Some local packs have been ranked as ‘best X in the city’ for example best fries in the city. But Google is highly focusing on star ratings than local pack rankings.

The world is now getting to a point where high ratings are compared to high local rankings and that businesses should start to view its barriers of low ratings and make serious adjustments. If you are a big brand and you keep ignoring low star ratings, you may soon be forced to close shop, and also suffer the losses arising from it. You may also start to fight to maintain or improve the ratings for your existing/remaining stores. For every business to thrive in the market, it is imperative that it keeps upholding high business standards like customer relations, quality productions, and cleanliness.

Always consider the most basic expectations of your customers, like for a hotel, modesty can go a long way in keeping your clients and attracting others. When you don’t meet this expectation, the customers will most certainly share their sentiments in reviews, resulting in low ratings.

However much you may try to correct a bad business review, customers will always have a backing. They will always scan through your ratings and create a lasting perception about your business. If reviews keep repeating mention of a certain bad aspect of your business, this goes a long way in creating lasting Images in the minds of your customers and keeping them away.

We’ve looked at how the customer’s feelings can affect your business tremendously. Bad reviews can be a way through which you can change your problems. They are very valuable for your business. It also carries a high accountability value that seeks to find out if a business can confidently respond to customers or simply ignore and keep losing them. A business can provide all it can offer on their web page but when reviews come, they may be showing very different results and it’s only very obvious that the consumer will trust the reviews.

Always ensure you check your review in this regard, don’t let them go too low. The reviews will help you stay on top of your game.

How to Generate a Steady Flow of Visitors by Reaching out to Influencers

By | Marketing | No Comments

From creating quality content to experimenting with paid advertising platforms, you put a lot of work into getting targeted visitors to your website. Many marketers and business owners have trouble keeping enough traffic coming to their sites to justify their effort, leaving them with feelings of frustration and confusion. If you can relate to that problem, you are probably looking for a way to simplify the traffic generation process, and you can reach your goal with influencer marketing. You will reach out to the people in your industry who already have large audiences and offer to share your content. Each time someone accepts your offer, you will get a nice boost of targeted traffic.

Locate Influencers

When your goal is to generate a flood of traffic, finding the influencers who are in your field is the best place to start. If you have been in your market for a while, you will likely have a few in mind, but you will always want to keep an eye out for additional opportunities. You can search for them on Google, but joining social media groups related to the products and services you sell will also work wonders. Take some time to discover five to six bloggers, and you will be off to a good start.

Conduct Research
At this point, some people will instantly create content without taking the time to validate their ideas, and you must avoid that trap. Reading an influencer’s past blog posts is a great way to see the type of content that gets attention and inspires people to take action. Since Google places relevant search results on the first page, searching for keywords that your prospects are likely to use will provide you with even more ideas. As you review each page of content, ask yourself if you could do anything to improve the articles.

Content Creation and Outreach
When you have a clear picture of the type of content people enjoy, you can move forward with the process. If you have not already done so, create a few articles on your website that will capture people’s interest. You will then want to email the bloggers and let them know that you enjoy their content and think their audience would benefit from your material. You can create infographics and write guest posts for bloggers to place on their sites, and they will link to your content in exchange for your contribution.

Final Thoughts

Although you can try many things when your mission is to send as many people to your website as possible, influencer marketing is one of the most effective. Not only will you increase your traffic, but you will also build trust and credibility by getting respected bloggers to syndicate your content. Once you get an idea of how the process works, you will want to create a routine so that you can get a consistent supply of targeted visitors. As you gain experience, you will have an even better understanding of what works and what does not, taking your results to the next level.

The Best Off-Page SEO Strategies for Building a Reputation Online

By | Marketing, SEO | No Comments

When people decide to go off-page with their SEO, they have to do so with some caution. This process is used for optimizing a brand’s footprint both online and offline. This tool can look at content, relationships, and links in order to make the best experience for prospecting customers in what they do in relation to search engine’s crawl bots. This process generally leads to an increase in brand mentions that are positive, and search rankings improve, which also makes the site gain more traffic.

It is important to note that this situation can be a little confusing. Most people believe taking care of online data is enough, so they do not see the point of doing the extra work to include offline data, too. However, it is like owning a great house that is well protected in a gated community that does not allow people to come in and visit. There is essentially a great part to just one, but having the best of both worlds makes SEO situations all the better.

What is Off-Page SEO?

Off-page SEO does not reserve as much recognition that it deserves. It is important to note that people talk about websites without being attached to them physically. People come to brands with comments from friends and family members that cannot be gathered without going off-page. At the same time, it cannot be done through link building. While this feature is important, it cannot act alone as the answer to SEO on its own. These links are a benefit, but they are not an end goal.

There are two things to think about this situation. First of all, the goal of off-page SEO is only to accumulate positive signals and interactions people might have with a given brand. The hope is to net a positive outcome instead of a negative one. On the other hand, the benefits are to garner more brand mentions, positive reviews, links, and so much more. Therefore, these links need to be viewed from a standpoint of context and they also need to be given priority over what factors do lead to SEO off-page in order to provide the best boost for a brand.

Three Prisms to Pick From

There are three methods through which these SEO options can be tightened for off-page to work properly. First and foremost, people need to look at the brand and how it is viewed in the eyes of others. Sometimes, a brand that does not stand well on its own will not benefit from SEO, even the off-page variety, for long. Therefore, the products that sell 10,000 or more of items will perform the best. At the same time, the other feature to work on is Customer service with this aspect because it can either put a positive experience in people’s minds, or it can put a sour taste in people’s mouths.

Audience is the next important thing to be concerned with because it pinpoints specific people who are likely to have had a negative experience with the brand. The best way to counteract these people, especially with things they may post on social media, is to have a response to their statements or concerns right away. The goal is to be cordial with them while offering to find solutions to what they are concerned about.

Conclusion

There are many things to consider when going off-page. It is only half of the equation to making the best out of SEO optimization. It should not be forgotten no more than on-page SEO needs to work by itself.

Pros and Cons of Single Page Websites for SEO

By | Marketing, SEO | No Comments

An increasing number of companies are utilizing single page sites rather than multi-page websites to serve their needs. You may be curious if a single page site has any effect on your Google ranking. Read on to learn more about the pros and cons of single page websites and how the format may affect your SEO.

Advantages of Single Page Websites

1. Enhanced Mobile Experience

Single page websites generally offer a better mobile experience (easier to navigate, easier conversion). This is important considering the vast majority of people perform their web searches from mobile devices.

They also load at a much faster rate than multi-page websites. Additionally, single page sites eliminate the hassle of clicking on additional pages found on multi-sites.

2. Increased Ability to Target a Specific Audience

If you are looking to reach a certain audience or provide a specific user experience, single page websites are an excellent option. These sites make it easy to steer users in a particular direction.

A single page site features all your necessary information on one page that suits the needs of your company. In terms of SEO, this is helpful if you are only focused on a handful of keywords.

Keep in mind that too much information to scroll through may turn users away. Try to keep everything on your site valuable and purposeful.

3. Lead to Higher Page Authority

Links are one of the strongest factors that determine how high a website will rank. Single pages possess a huge advantage since each link acquired will lead directly to the main URL – this equates to a 1:1 ratio of links to pages.

Drawbacks of Single Page Websites

1. Limited Keyword Targeting

Unfortunately, there are also disadvantages to single page websites, especially keyword rankings. Since single page websites are meant to be centered around one main concept, it limits your chances of ranking for a wide range of keywords.

If you rely heavily on Google to reach new clients, a multi-page site that features different keywords might allow you to reach a wider audience. If Google search is not a high priority for your business, limited keywords should not pose a problem.

2. Content May Lack Detail

Another downfall of single page sites is the lack of content specificity compared to multi-page sites. It is next to impossible to feature the same amount of content on a single page compared to multiple pages. This creates a problem for users that are searching for thorough, relevant content on certain topics.

This makes it especially important to pay close attention to layout and organization when setting up your page. Try creating a new section for every new topic you cover.

3. Certain Advanced SEO Strategies are Not Allowed

Some SEO strategies, such as “siloing” – organizing your site into separate categories – will not work on single page sites.

Final Thoughts

Generally, single page sites are not as good as multi-page sites in terms of SEO. However, people interested in single page sites may not be as focused on SEO to begin with.

Consider the specific goals of your company and the aim of your website to help you determine if a single or multi-page site would be the best option. Also, remember to consider your target audience and build a site that will provide them with an enjoyable web experience.

 

Ranking Zero with Link Building, and How to Fix It?

By | Marketing, SEO | No Comments

Open Site Explorer provides services as an SEO software company, and it can help to monitor SEO linking in many ways to improve SEO research from the customers’ points of view. Being made aware of how this software can work to a company’s benefit is the first step on the road to link building without ranking zero.

How to Search URL Data in Open Site

Open Site Explorer works rather easily. Simply plugging in a link to their URL search engine populates information about the links this site can reach, unlinked mentions, and link intersections under the Link Opportunities section of the research. Unlinked Mentions is a great option to find out what people are saying about a particular website, but this information is not yet linked back to the website itself proper. This information is solid because it means conversations are already being held, but they need to be included in the conversation over time. Refining the search can mean narrowing down links that have new keywords that have not yet been utilized in SEO.

Link Building with Open Site

Link building with Open Site can be rather easy. It hosts an Inbound Link section that points to people who are linking back to a given website. Targets can be applied with to look at link types and most recent domain searches. Domain authority allows checking the most influential links.

As far as a specific content research goes, these can be searched as well instead of a specific URL. The Web Mentions section will then plot out a graph showing how often that content phrase has been searched over a given period. This period can be changed from week to month, and so on. It looks at all of the content about that phrase below the graph. An alert can even be made to receive notifications through email about new content to that given content phrase.

Ranking Zero in SERP Features

Ranking in Zero is essential for websites, and it relies on SERP features. SERP features are results on a Google Search Engine Results Paige that is not part of a traditional or organic result. These features look at Rich Snippets, Paid Results, Universal Results, and Knowledge Graphing Data.

Achieving a zero ranking can happen by looking at a total of sixteen of the most popular SERP features in MozPro, a service that works with Open Site. These include adwords, in-depth articles, local teaser packs, knowledge panels, image packs, reviews, and related questions or news boxes.

These features can be found under rankings in MozPro. Blue highlights where a company already appears in the ranking for that particular feature. Keywords that are not achieving a high rank mean getting closer to higher ranks in those SERP features. These features relate to tips to finding a way to rank in other keywords over others for site mentions. Also, SERP features can be targeted and looked at for trends over time. This feature is essential to finding out how trends come and go about certain keyword searches for the sake of maintaining higher trends that can be tracked.

Conclusion

While these are a few steps on the road to ranking zero, there are plenty more ways to go about doing so with Open Site and MozPro. These services offer valuable information that cannot be found anywhere else to help with ranking zero in the long run.

Why Web Creation And Design Should Not Be An Afterthought

By | Marketing, Search Engine Watch | No Comments
We all know how important search engine optimization is to a company. Many companies around the globe make use of SEO tools, so as to improve productivity within their institutions. However, these tools do not seem to work at times, and this leads to frustration, especially by top management. As a move to discover possible loopholes, they employ you as a trusted web designer help identify problems that might be affecting their systems. After the audit process, what would you as a professional tell your client!

Some of the things you would recommend are:-

  • A complete overhaul of the company website;
  • Develop a newer and better site; and
  • Change the business model in use.

Problems in company site operations begin when an institution takes search engine optimization into consideration only after the development of the entire corporate website. Hence, this article is meant to help your organization solve any issues that might result from the auditing process.

For maximum productivity, your existing website should undergo a complete transformation in such a way that it quickly sells its agenda to members of the public. However, the creation of corporate plans occurs after a company identifies the particular product it wants to sell to the rest of the world. For instance, one of the key objectives of a company would be to develop a mission statement that tells people how you will help them achieve their goals in life.

To create a highly optimized site, it is also important for you to identify your target audience, their preferences and how they behave in and out of Internet platforms. Understanding these trends enables you to develop a website that automatically analyzes customer trends presently and in future.

Stiff competition drives every successful market across the globe. For this reason, you as an organization should understand that you might not necessarily be the ones supplying particular products to citizens within your geographical location. To this end, it is necessary that you first analyze what other companies providing similar services in your area do so as to maintain a competitive edge. It is only after integrating all these points that you will be able to come up with a brand that most clients associate.

When it comes to optimizing your website, you cannot dare to ignore the technical aspects. For instance, you should highly consider using https as compared to HTTP. The reason behind this is because the former allows online payments for services rendered.

Another aspect worth mentioning is the creation of a website with a unique URL. Many times internet sites are created in a poor way and end up costing a company in a big way, by duplicating web pages. By creating your website using unique IDs, you will be able to avoid the above from happening.

Speed is of the essence when it comes to website creation. Since you always want your clients to access your web pages in quick and precise steps, you ought to have it developed using fast codes. Language is also important for web pages, especially if you want to reach a global audience. Optimizing your site with multi-lingual capabilities is one of the ways you can boost productivity.

Besides, you should have your company site created in a manner that it encourages easy changes whenever the need arises. For optimal performance, integrate keywords in your system so as to always direct clients searching for some topics to your web page.

Therefore, your website will only work at optimum capacity when it is re-designed to suit needs peculiar to your organization.

Jump to top

Three Ways to Maximize Influencer Potential

By | Marketing | No Comments
Influencers are one of the biggest ways to advertise now because not everyone is watching TV anymore. More and more time is being spent on computers and other social media. Having the average Facebook advertisement just isn’t cutting it anymore, as they often get bypassed by users. People want to see someone they can relate to on a real level, and when they find that, they’ll often pick up some of their habits or take their word for things.

So how does this apply to influencers? For those who aren’t familiar, influencers are those people with thousands of followers in any sense. Celebrities are one example, and they are used to sell individual brands on television commercials. Some even take to Instagram to sell a product, but most brands are finding that’s it’s simply too costly to hire a celebrity. When even those are too expensive, there are also micro-influencers, which have a smaller number of fans along the lines of hundreds to a couple thousand.

Tracking Influencers

There is a common problem coming up for those that use influencers to get the word out. Despite it’s growing popularity, there’s simply no way to tell if they are making you any money. There needs to be some form of concrete evidence that using an influencer is working. Here are a few ways to help you figure that out.

Marketing Analytics for Influencers

To help keep track of influencers and what difference they are making for you, it’s time to get down to the fine details. When they make a post about your product, they include the link. Using Google Analytics and setting particular UTM parameters in regards to the link will help you find out how many times the link on their page is being pressed. This will connect the information on the link directly to your Google Analytics account. If you have multiple influencers on your team, you can analyze which ones are generating the most website visits, and then translate that to money. Another common, but more time consuming, the option is to give each influencer a certain number of codes. Each code will be assigned to an influencer, and each will get a different code, allowing you to keep track of which influencer is making you money.

Influencers and Content Management

When you get to the point that you have multiple influencers on your team, it’s important to start using them efficiently. Having all of them advertising the same content might not be using them to their full potential. Instead, setting up a system to give assignments is one way to make sure that you’re spreading good content that aligns with your company values. While some may use a blog to post instructions, if you’re handy with web pages at all you can design your system and set up ways to communicate with your influencers, such as Skype. Adding that communication and posting the content assignments means that you are doing less work, and your products are getting out there. You can also include how you want them to post about your product – do you want photos or a video of them using a free sample? These things may influence someone, even more, to try your product when they see it works for someone else.

Distribution Channels

It’s important that you keep the contacts you had in the past and meld them with the influencers you currently have. Using something as easy as email allows you to spread the word, and ask who wants to be included in future products. It also lets you get them excited about future goods and / or work that will be coming up for them! Even trying live video chats or webinars allows you to let new people that align with what you’re doing find you on their own. It makes it easy for your contacts to spread the word, and get more people involved. To do that, you have to put yourself out there and get them want to be a part of your team.

The Future for Influencers

There are research experts already working on ways to make a product that allows you to keep track of your influencers systematically. As new applications emerge and modern applications add on to their current services, it’ll be important to keep up with your social base and use your influencer in the best possible way by staying ahead of big advances.

Maximizing Your Marketing Potential Through the Use of Social Media

By | Marketing, Social Media Marketing | No Comments
Social media plays a key role in marketing. Considering over 2 billion people use social media throughout the world, utilizing the proper marketing methods can help your information reach more people.

To maximize your social media reach, it is essential to engage users through the distribution of relevant material when they need it. Since social media is saturated with information, your material runs the risk of getting lost prior to being seen.

Read on to learn more about why social media is a crucial marketing tool and how to optimize your social media output and engage as many viewers as possible.

Monitoring Social Media Improves Content Creation

The most effective marketers monitor social media closely prior to posting material. Paying attention to current trends is an excellent way to determine your audience’s feelings about different topics and industries.

Although this task can be tedious, various tools help move the process along smoothly.
Certain brands can help you obtain data-driven insight that allows you to know what your potential customers are talking about. Identifying their top questions and interests will help you cater content to their needs.

To use your social media monitoring to help you discover your client’s interests, begin by compiling a list of terms and phrases related to your brand. This list will help you determine how to make your brand relevant to your client’s interests and needs.

Social Media’s Reach is Almost Limitless

The ultimate marketing goal is to spread your content as far as possible. With social media, there are few limits as to how far your content can reach.

To encourage users to share and spread your content to increase its outreach, consider the following factors:

  • Visual appeal – Each piece should have a pleasing visual appeal – such as the inclusion of photos. Content with at least one photo is significantly more likely to be shared.
  • Make it easy to share – In addition to the standard “share” button, consider adding other options that make it easy for users to share content.

Use Influencers to Your Advantage

Teaming up with the right influencer on social media can generate a rapid increase in your content marketing success. With the correct influencer on your side, you can boost your client retention and sales by more than double than paid advertising. If an influencer chooses to share or retweet your content, it can provide a significant impact on your business.

Locating influencers may take a bit of research. Begin by determining the key influencers – bloggers, journalists, other business owners – in your area of business. Certain tools allow you to evaluate influencer scores to decide which ones you may want to pursue. Developing a relationship with an influencer may be one of the smartest business moves you end up making.

Final Thoughts

Proper use of social media is a crucial factor in the success of your marketing. To distribute your content as efficiently as possible, consider adjusting your social media presence to reflect a your client’s needs.

Three Ways to get More Out of Your Keyword Usage

By | Marketing, SEO | No Comments

The placement of keywords is very important when it comes to content. One of the big problems is that most keyword tools rely on heavy volume. Some debate that lighter volume of keywords is needed, while others still stick with the heavy volume.

The other issue becomes whether or not a specific keyword is the right one. The proper keyword has to have searches attached to it. This means there has to be a search history. Some keywords do not have this history. This poses a problem when the tool you are using suggests that this keyword should be used.

Here are 3 solutions

1) This first one is to replicate other data. Take keywords being used in other surrounding areas and use these words as a template. Let us say that one location has close to 7,000 for its population. Another location nearby has close to 15,000. This is going to equal out to between 3 and 5 times the data being searched for.
Start by using this information and work backward. Not every keyword is going to have a “zero” attached to its search engine.

This tactic has been used by many SEO’s and it has worked. When you use another close demographic, the search engine brings up other results. Sometimes a keyword search engine is too close to the problem. You have to think outside the box here.

2) There is something called Google autosuggest. It may be in your best interest to begin using it. This engine does not care if there has been one search in the last month or 12. It is going to show you something. The only thing it will not show is if the keyword has been empty for a year or so.

This engine will show you which keywords are more popular. Say you type in the word “day care”. Some places may have “day spa” being more popular. It all comes down to demographic and the word itself.

Another difference is the device itself. Studies have shown the popularity of a keyword varies from desktop to mobile device. You will not get the same thing each time. A word like “day hikes” may be popular on your PC. On your mobile device “day spa” is the search result being given. This tool does work.

3) Use something called “Lexical”. You can also try other SERP tools. These offer some more advanced options. Sometimes doing something the simple way is not going to give you the choices you want.

There is something called MOZ keyword explorer. You may want to investigate this one too. It offers search results that no one else will. It will show keyword popularity. This tool will get to places the other will not.

This tool will also provide relevant searches. This tends to be an issue for some. The keyword is there, but there is no relevancy to it. There two need to be linked somehow. This is also why some keywords show a popularity and some do not. Each demographic and search work differently.

You cannot expect the same relevancy for a word like “day spa” in each demographic. The MOZ explorer will pinpoint this more accurately, though. Another one to think about it Hyperlocal. It may be new to some of you. It may also be rather small to work with. It will give out some valuable results.

Good luck with your search. Remember, the old rules do not apply anymore. Sometimes thinking outside of the box will be a person’s better bet.