Creating A Blog That Connects With Your Market

By | Content Marketing, SEO | No Comments

Businesses today don’t just have clients and customers, they have a following. Marketing today isn’t as much about selling a product as it is creating connection with your customers. Creating a blog is a great way to stay in touch with your client or consumer base to maintain ongoing connection. What you put in your blog, however, is very important. Like almost every other aspect of marketing, blogs must be strategic to create maximum impact. Here are 5 steps to creating a great blog.

1. Establish your goals

Ultimately, it’s important to define what you want the outcome of your blog to be, because if you don’t know what the goal is, you won’t have any way of determining if you are achieving it or not. Your goal might be to simply create positive association with your brand, boost sales of a certain product, increase your profile in a certain region or even climb higher in search engine rankings. Sometimes, you can achieve several of these outcomes with a number of blogs, but ultimately, you want to identify one over-arching goal and stick with trying to achieve that.

2. Create your content

There are a wide variety of ways to create great content and no matter what your ultimate goal is, you should offer a wide variety of content. Some content should be for the purposes of educating and informing, but don’t be afraid to just entertain sometimes too. Most of all, your blog should contain viable, actionable information. Think of your blog as the best way of offering a “freebie” to your clients and consumers. BOGO specials are great, but the knowledge you have about your given field is probably far more valuable.

3. Grow an audience

Creating a great blog doesn’t do you a whole lot of good if no one is reading it. Creating great content is the first step, but the second and most important step is letting people know it’s there. If you are not already active on social media channels, your first step is to establish a presence there, and then blast your blog through as many outlets and channels as possible.

4. RESPOND to your readers!

Regardless of what your specific goal is with creating a blog, ultimately will achieve it by creating connection with your audience. You can’t create connection if communication is a one-way street. If people are responding to your blog, that means they are reading it. If you want them to keep reading it, one of the best things you can do is respond to their comments, interact and engage with them.

5. Decide in advance how to deal with negatives

No matter who you are, what you do, create or put out into the world, you are always going to have detractors and nay-sayers. While it can be highly fulfilling to put an argumentative reader in their place, you want to do so carefully, with great caution and a great deal of humor if possible. In some cases, you may simply want to ignore negative comments (or simply delete them) but in many cases, it is important to actually respond – but to do so wisely, carefully and appropriately. Comments and responses on social media can quickly go viral and gain national attention. If or when that happens, you want to make sure the attention you are getting is for you and not against you.

How to Generate a Steady Flow of Visitors by Reaching out to Influencers

By | Marketing | No Comments

From creating quality content to experimenting with paid advertising platforms, you put a lot of work into getting targeted visitors to your website. Many marketers and business owners have trouble keeping enough traffic coming to their sites to justify their effort, leaving them with feelings of frustration and confusion. If you can relate to that problem, you are probably looking for a way to simplify the traffic generation process, and you can reach your goal with influencer marketing. You will reach out to the people in your industry who already have large audiences and offer to share your content. Each time someone accepts your offer, you will get a nice boost of targeted traffic.

Locate Influencers

When your goal is to generate a flood of traffic, finding the influencers who are in your field is the best place to start. If you have been in your market for a while, you will likely have a few in mind, but you will always want to keep an eye out for additional opportunities. You can search for them on Google, but joining social media groups related to the products and services you sell will also work wonders. Take some time to discover five to six bloggers, and you will be off to a good start.

Conduct Research
At this point, some people will instantly create content without taking the time to validate their ideas, and you must avoid that trap. Reading an influencer’s past blog posts is a great way to see the type of content that gets attention and inspires people to take action. Since Google places relevant search results on the first page, searching for keywords that your prospects are likely to use will provide you with even more ideas. As you review each page of content, ask yourself if you could do anything to improve the articles.

Content Creation and Outreach
When you have a clear picture of the type of content people enjoy, you can move forward with the process. If you have not already done so, create a few articles on your website that will capture people’s interest. You will then want to email the bloggers and let them know that you enjoy their content and think their audience would benefit from your material. You can create infographics and write guest posts for bloggers to place on their sites, and they will link to your content in exchange for your contribution.

Final Thoughts

Although you can try many things when your mission is to send as many people to your website as possible, influencer marketing is one of the most effective. Not only will you increase your traffic, but you will also build trust and credibility by getting respected bloggers to syndicate your content. Once you get an idea of how the process works, you will want to create a routine so that you can get a consistent supply of targeted visitors. As you gain experience, you will have an even better understanding of what works and what does not, taking your results to the next level.

The Offline Organic SEO Tactics Your Local Business Needs Right Now

By | SEO, SEO Strategies | No Comments

Onsite SEO is the foundation of your company’s online reputation, but a strong local customer base is what keeps business thriving. Merging organic SEO with offline tactics designed to draw local traffic powers up your marketing strategy and brings your brand to the attention of new customers.

Shifting SEO Landscapes
To jump-start offline promotions, you have to let go of outdated SEO practices. Keyword stuffing and lengthy meta tags worked in the past when search engine algorithms had a lot of loopholes. Today, the same approach is considered “black hat” SEO and is usually penalized. Smart business owners stick with “white hat” tactics, focusing on the customer experience instead of trying to trick search engines. Including keywords naturally, providing relevant links and maintaining a positive online reputation does more for organic search results than any amount of manipulation.

Linking Organic and Local
Consumers find nearby businesses by using local keywords, often while searching on mobile devices. Being near the top of organic search results is key if you want to attract the attention of these hurried users. To ensure the maximum amount of visibility, make it a priority to claim listings on location-based directories, including sites like Yelp, Google and Facebook. A greater number of listings means more possible links in search results and more places where potential customers can interact with your company.

Being the Genuine Article
To populate your online listings with positive reviews and useful customer feedback, amazing service must be the hallmark of your physical location. If you advertise a special, stock enough inventory to make good on it, and have a backup plan in case the response is more overwhelming than you expected. Strive to create an inviting, friendly atmosphere in line with the “voice” of your online presence. When customers have consistently positive experiences across channels, it can generate good reviews and improve local organic search visibility for your business.

Grabbing Good Feedback
To ensure customers remember to say something about their great in-store experiences, include links to review platforms on receipts, business cards and promotional items. Ask if they’d like to be included in your mailing list, and send follow-up emails asking for feedback. Short surveys with the option to leave a review at the end not only gather comments but also provide ideas for how to improve service in the future.

Tracking Offline Results
Sending out email surveys or directing customers to online review sites helps you keep track of how people found your store. Monitor all channels to determine the most lucrative, and make these the focus of your SEO strategy. Pay attention to how many people from each channel leave reviews or take surveys, and note the balance of positive to negative feedback. Higher traffic means a better ROI and can help you maximize your advertising budget to continue improving offline SEO.

Following honest marketing practices when promoting your business online and off is the best thing you can do to improve rankings in local search results. The combination of smart onsite SEO and stellar offline customer service creates a dynamic designed to bring in good reviews and encourage first-timers to become repeat customers. Keep your local audience in mind as you refine your marketing strategy to maintain long-term connections and make the most of local organic SEO.

Five Title Tag Hacks Guaranteed to Boost SEO Rankings

By | SEO, SEO Strategies | No Comments

You may be thinking that title tags are too outdated to still be useful in today’s competitive world of search engine rankings. Though they have been around as long as the Internet itself, they are still one of the simplest, most useful search engine optimization, or SEO, tools in your arsenal.

The Benefits of a Great Title Tag

There have been plenty of studies conducted that prove there is a definite correlation between the right kind of title tag and a significant, measurable increase in site rankings.

In addition to this, it has also been proven that you can increase your click-through rate drastically with a great title tag. Click-through rates can ultimately boost your SEO ranking, so it’s worth taking the extra time for this.

Below you will find several strategies you can experiment with. While there are always certain SEO best practices, it is important to remember that much of your success will come through trial and error. Once you find what works for your site, you’ll be set.

1. Be Specific With Numbers and Dates

The human brain is trained to look for patterns, which means anything that breaks away from a pattern will automatically stand out. When scanning search engine results, your brain is desperately looking for something to latch onto. This is where numbers and dates come in handy.

This is why using numbers in your title tag is so useful. Numbers are specific and break that monotonous pattern of text, which causes the brain to perk up and grab onto it. This can increase your click-through rate.

2. Find the Appropriate Length

Everyone has a different opinion when it comes to tag title length, but the general consensus is to stay within the 50-60 character limit. The trick here is to be aware of what keywords are most likely to be searched when someone is looking for the product or service you provide. Fitting those keywords within that character limit will usually be a winning strategy.

3. Know Your Synonyms

You may think people will be searching one way, but then find out they’re actually searching a completely different way. This is why it’s important to know which variants of common keywords are most likely to be used and optimize accordingly.

Keyword tools are incredibly useful for this. Most, like Google Search Console or Keyword Explorer will point out popular variants of the keywords you input, which you can use to improve you title tag.

4. Engage the User

Action words and questions are extremely effective tools for crafting an attention-grabbing title tag. Action words give your page a little extra boost of excitement, and questions can create a curiosity gap that incentivizes searchers to click through.

5. Make That Connection

This is a bit advanced, but if you can match up your title tag with the exact keyword phrases that are most often used to find your site, it will give your site traffic a serious boost.

When people see a phrase in the search results that exactly matches their query, they are much more likely to click on that result. This may take a few tries, but it’s well worth it.

To boost your SEO rankings, try out these five title tag hacks and see what works for you.