Internal Links: The Secret to Effective SEO?

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When you hear the term “SEO”, short for Search Engine Optimization, you probably think of web content elements like keywords; however, there is so much more to SEO than just a few well placed words. Internal links that take readers to different pages and content on the same website are essential to keeping web visitors engaged in your content rather than going elsewhere to learn more. Read on to discover what solid internal links can add to your visitor experience.

The three most important aspects to consider when using internal links are: placement of the links, the first link, and the relevance of the linked page to the original content. Lets discuss each of these elements in depth.

Link Placement
Search Engines are able to tell when a web-address is trying to manipulate their way to the top of the search engine ranks by placing the same internal link at say, the end of every page, initializing clicks and traffic. These tactics can actually make your rank on the likes of Google and others drop drastically. Search Engines are quick to penalize and index a site, but they are also quick to forgive. Fix this common error and you may be surprised at how quickly your ranking bounces back.

The First Link
Make the first link on the page the most important link in the entire piece of content. Why? It turns out that Google has been experimenting with anchor text and typically only counts the first link on the page in cases where a page is attempting to link to multiple other pages internally. Incorporate internal links into your web content in order of importance, with the link you value most.

Relevance
If search engines hate when you try to drive traffic to a single page by placing the same link at the end of every page, then imagine how much they appreciate content directing at the same irrelevant link. If you guessed “not so much,” then you hit the nail on the head. If your content is about the fabrication process of one product and links to a relevant page, you’re on the right track. If this page links to a page about another topic, it could look like you’re trying to manipulate your rank.

By following these important tips and ensuring all pages have links to and from them, pages can increase their relevance on search engines. Take a good look at the internal links you already have and analyze how they can be improved and added upon. Get rid of content that doesn’t hold much value and play off the good stuff with internal links to content that people actually want to see.

Taking these steps will allow for a multi-faceted improvement. SEO efforts will not only assisted by this practice, but also the value your website visitors will get from viewing your content. This generates more shares, more views, and most importantly, a well-deserved higher ranking on the search engines.

How to Handle Tag Sprawl

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Nothing operates in isolation in a market situation. Products and services on offer are either complementary or supplementary. Hence, pushing your products towards success requires more than just offering them for sale due to the immense competition. Gaining a competitive edge over these other brands is the key to having the upper hand in any market. The online platform works under similar terms as well. To make massive sales, you have to make your products unique, such that they stand out from the rest. User-generated content will work out perfect for you.

User-generated content (UGC) is exceedingly valuable when well utilized. It is a rich source of content and site organization. More so, it helps in building natural language descriptions and human-propelled arrangement of site content. Most sites, be they blogs or e-commerce sites, benefit mainly from the use of tags that are a product of user-created content. Webmaster can use these tags to create taxonomies and categories of products for browsing, power site search, and provide well-endowed descriptions of site content. However, their use if not regulated can lead to SEO problems. Their submission in bulk could be cumbersome or even impossible. Leaving them unchecked, on the other hand, can lead to thin content, duplicate content, bad content, and general content sprawl. Fortunately, several forces have teamed up to solve massive tag sprawl problem.

Many site users have little or absolutely no idea what a tag sprawl is. In simple terms, it is the unchecked growth of unique, user-contributed tags that result in a lot of duplicate pages and unnecessary crawl space. It creates URLs of pages appearing to exist for the sole purpose of building an index across a complete range of keywords. The approach is an efficient solution for small blog sites but not the big ones like the e-commerce sites, which heavily depend on tags for products categorization. Users maximize on tag placement in an attempt to optimize exposure of their products.

To correct tag sprawl, useful review of each tag in the database and placing them in groups so that further action can be taken is paramount. The process starts with the determination of the quality of a tag and followed by finding out if there is another tag similar to it that has a higher quality. These tags could either be good tags or bad tags based on the numerous methods that could be used. The methods assist in the determination of whether the tag is valuable or in the identification of other tags that are valuable.

Some of these methods include spell correction feature, which utilizes built-in spell checkers and enables the fixing of large volumes of issues and bid value feature, which assists in determining whether a tag is commercially viable. In addition, the tag search volume method seeks to know the potential value of a tag while unique visitors feature helps protect tags that receive traffic from Google.

The tag count function is used to count the number of time a tag was used on the site while Porter stemming is used to identify the root word from a tag. Other methods include lemmatization that maps the tag to a dictionary form; Jaccard index that uses similarity coefficient; Jaro-Winkler distance that measures the difficulty of changing one word to another. Keyword planner grouping method is also common, and it helps identify highly related words while Wikipedia disambiguation feature assists in the determination of the master term to represent related terms.

Why Reviewing your Business is Important

By | Marketing, Reviews for SEO | No Comments
In the business world of today, many people spend their time to check the reviews of places they go for services like restaurants and banks. It is also a trend for most people to find an accurate NAP for business listings to find their locations for your business. Reviews are the reason why most businesses are chosen. As a business owner, you need to understand consumer sentiments, authenticity, responses, velocity and third-party or native website reviews.

This article is about the importance of reviews for your business. For profitability of your business, you need to ensure review management campaigns that will show the importance of this marketing strategy.

Rating icons will always show a 1-5 star or circles to consumers which they interpret quickly and know whether to buy from or invest in your business. This system has been there for a long time and is in itself a judge for value.

So, when an internet buyer is surfing the net looking for the ideal milkshake joint in town, he will always go for one that has 5 stars. Reviews simply work for or against sales. When you understand all this as a business owner, you also need to understand the impact of star ratings on rankings which is usually done to local packs. Some local packs have been ranked as ‘best X in the city’ for example best fries in the city. But Google is highly focusing on star ratings than local pack rankings.

The world is now getting to a point where high ratings are compared to high local rankings and that businesses should start to view its barriers of low ratings and make serious adjustments. If you are a big brand and you keep ignoring low star ratings, you may soon be forced to close shop, and also suffer the losses arising from it. You may also start to fight to maintain or improve the ratings for your existing/remaining stores. For every business to thrive in the market, it is imperative that it keeps upholding high business standards like customer relations, quality productions, and cleanliness.

Always consider the most basic expectations of your customers, like for a hotel, modesty can go a long way in keeping your clients and attracting others. When you don’t meet this expectation, the customers will most certainly share their sentiments in reviews, resulting in low ratings.

However much you may try to correct a bad business review, customers will always have a backing. They will always scan through your ratings and create a lasting perception about your business. If reviews keep repeating mention of a certain bad aspect of your business, this goes a long way in creating lasting Images in the minds of your customers and keeping them away.

We’ve looked at how the customer’s feelings can affect your business tremendously. Bad reviews can be a way through which you can change your problems. They are very valuable for your business. It also carries a high accountability value that seeks to find out if a business can confidently respond to customers or simply ignore and keep losing them. A business can provide all it can offer on their web page but when reviews come, they may be showing very different results and it’s only very obvious that the consumer will trust the reviews.

Always ensure you check your review in this regard, don’t let them go too low. The reviews will help you stay on top of your game.

Image SEO in the Visual Internet Era

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For all the talk surrounding virtual assistants and voice-enabled Internet search, online marketers and brand managers should not keep their eyes off search engine optimization for images.

There is no doubt that online searches conducted by the Google Assistant, Apple Siri and Microsoft Cortana are bound to become more commonplace over the next few years, but the visual appeal of the internet should never be ignored. There was a time when online search was mostly dominated by text elements; this started to change a few years ago when Google developers noticed a certain trend among people who specifically crafted their search queries to look for images.

Let’s say a young woman in a romantic relationship meets her boyfriend’s parents, who happen to be from the Lastovo islands of Croatia. Intrigued, she launches a search from the Bing app on her smartphone; since Lastovo is a very scenic archipelago, she is likely to tap the image browsing tab and swipe through the various photos. This search and image browsing practice is very common; one third of all Google searches focus on images, and 12.5 of searchers will specifically browse an image collection.

Why Image SEO Matters These Days

Jaded online marketers and brand managers often complain that the current paradigm of image search is not conducive to SEO. This complaint is only valid insofar as searchers who simply browse images; in the example above, the young woman may simply enjoy great photos of Lastovo and may not bother to visit the websites that actually host the images.

What if the young woman’s relationship progresses to the point that she entertains the thought of a future seaside wedding and honeymoon in Lastovo? In this case, image SEO will be quite powerful if it is done properly. An image that shows a seaside chapel will certainly capture the attention of the young woman, but only if it was properly alt-tagged with keywords such as “Lastovo weddings” or “Lastovo honeymoon packages.”

Aside from alt attributes and tags, proper image SEO includes captions, page title, URL, surrounding text, and the file name. Of equal importance is the quality of the image and the engagement it has produced; to this effect, a Lastovo tour operator should take scenic pictures of wedding chapels against dramatic sunset backgrounds and post them to Instagram. The idea is to get likes, comments and shares that the search engine spider will consider; additionally, embedding popular Instagram photos is another effective SEO tactic.

The Bottom Line of Image SEO

Searchers who browse Google or Bing image galleries, and who click or tap on the button to visit the corresponding website, are sending strong signals about their intentions. In the case of the woman who dreams of getting married in Croatia, her click on a Lastovo image hosted on the site of a travel agency is a strong signal of her potential plans.

Image SEO must fit within overall SEO goals; it starts with an analysis of the opportunities that can be pursued and continues with decisions related to the image. For example, a Croatian travel agency can create a section for Lastovo tour packages, weddings and honeymoons; the goal here is to develop a nice mix of content with images that are complementary. There should be articles with bullet points and videos as well as maps, but it is important to include an image with every content piece. At this point, the images can be properly tagged and shared across social networks.