When you hear the term “SEO”, short for Search Engine Optimization, you probably think of web content elements like keywords; however, there is so much more to SEO than just a few well placed words. Internal links that take readers to different pages and content on the same website are essential to keeping web visitors engaged in your content rather than going elsewhere to learn more. Read on to discover what solid internal links can add to your visitor experience.
The three most important aspects to consider when using internal links are: placement of the links, the first link, and the relevance of the linked page to the original content. Lets discuss each of these elements in depth.
Search Engines are able to tell when a web-address is trying to manipulate their way to the top of the search engine ranks by placing the same internal link at say, the end of every page, initializing clicks and traffic. These tactics can actually make your rank on the likes of Google and others drop drastically. Search Engines are quick to penalize and index a site, but they are also quick to forgive. Fix this common error and you may be surprised at how quickly your ranking bounces back.
The First Link
Make the first link on the page the most important link in the entire piece of content. Why? It turns out that Google has been experimenting with anchor text and typically only counts the first link on the page in cases where a page is attempting to link to multiple other pages internally. Incorporate internal links into your web content in order of importance, with the link you value most.
If search engines hate when you try to drive traffic to a single page by placing the same link at the end of every page, then imagine how much they appreciate content directing at the same irrelevant link. If you guessed “not so much,” then you hit the nail on the head. If your content is about the fabrication process of one product and links to a relevant page, you’re on the right track. If this page links to a page about another topic, it could look like you’re trying to manipulate your rank.
By following these important tips and ensuring all pages have links to and from them, pages can increase their relevance on search engines. Take a good look at the internal links you already have and analyze how they can be improved and added upon. Get rid of content that doesn’t hold much value and play off the good stuff with internal links to content that people actually want to see.
Taking these steps will allow for a multi-faceted improvement. SEO efforts will not only assisted by this practice, but also the value your website visitors will get from viewing your content. This generates more shares, more views, and most importantly, a well-deserved higher ranking on the search engines.