How To Properly Measure Facebook Reactions

By | SEO | No Comments

If you have been in the virtual world for the past few years, you know all too well how much social media now dominates your SEO rankings. Social media is literally becoming one of the main pedestals of how content is distributed, and how brand loyalty is built. In the past, social media platforms such as Facebook, made it pretty simple to determine whether or not someone liked your content, product, service, etc. simply based on how many likes you received. Reason being, all of the negative emotions or disdain of aforementioned things were solely expressed in the comment section. However, now that Facebook has added in its extra emotions such as love, wow, angry, and sad, it has become far more difficult to be able to easily judge how your content/product/service is being received. Trying to read Facebook data these days can often be confusing, whish is why in this article we will give you a better idea of how you can read the data that is coming through from your Facebook posts. And what the emotions could actually mean.

First, it’s important to understand how different emotions are elicited, and whether or not they are in support of your content. For instance, as crazy as it may seem there are times when an angry emotion or a sad motion will actually be in support of your content. For example, let’s say that you post an article on how your local Humane Society will have to put down several of their dogs if they are not adopted come the end of the month. More than likely, you will not want to receive likes, laughs, or loves on this post. In fact, any such things could actually be in opposition to the purpose of what you’re trying to accomplish, whereas sad responses and angry responses would actually be in support of your content.

This is why we encourage you to have an emotional target before you post your content. By having an emotional target before you post your content you will be able to better understand yourself what it is you’re trying to elicit from your users. And it will also help you determine how successful your content piece actually is based on the type of responses you receive. For instance, going back to the aforementioned article, you should expect to receive sad, angry, or wow responses. On the flip side, if you post content on a product or service you’re offering you should hope to receive likes, loves, and maybe even wows. However, if you’re receiving angry emotions or laughing emotions or sad emotions, these will all more than likely be negative things.

While trying to understand the new Facebook data may have become more complicated, it’s nonetheless important to you and your SEO strategy. Data, such as what you receive from Facebook, can largely beneficial in trying to figure out where your users stand on your brand. It’s also a great tool for measuring how effective your marketing campaigns are, and how well users are receiving you. Therefore, it would do well to take the time and study your Facebook data and better understand what it’s saying. Yes, this will take a little legwork on your part. But, if you have an emotional target in place before you post content, and diligently look into the results. You can make understanding your Facebook date not only easier, but you can also use it to your marketing strategies advantage.

How To Build Broken Links

By | SEO | No Comments

SEO is complicated at best, and at worst makes you want to curl up in a fetal position and stay in a corner for the rest of your life, with pretty much every other feeling in-between. It requires an extensive amount of knowledge, effort, and the ability to be able to strategize and see where your niche is lacking. One area in particular, which a lot of niches will lack, is with broken links. Broken links are all too common in the virtual world, and can often times have a negative impact on a website. That is why being able to either fix or build upon broken links is so important, especially when it comes to outranking your competitors. And while repairing links to your own site may be a lot simpler, stealing away broken links from your competitors can greatly improve your SEO rankings.

Essentially, broken link building is a strategy that requires you to find resources in your niche market that are no longer active, re-create a version of the content its linked to, and then reach out to webmasters who control the link to that content and ask them to replace the broken link with your newly created resource. This is a lot easier said than done, so in this article we’ll give you a generalized idea of can start to master the art of broken link building.

Often times, trying to fix a broken link can be hard, confusing, and require a ton of time and knowledge in order to search queries and crawl and scrape the web and Google results. However, there are easier ways to come up with a list of broken links from your competitors. For instance, there are databases or you can put in your competitor’s domain and look and see where their broken links are occurring. Just a side note, if you use this technique with your own specific website, it’s technically called link reclamation. But it’s by all case and purposes similar.

Once you have your competitors broken links in place, now is the time to look and see what type of content was on the page it was originally meant to link to. More than likely if you are a direct competitor, you will probably have some similar content already in place. If this is the case then you are one step ahead in the process. However, it’s always better to be safe than sorry. So, if there’s any question as to the similarities in content, it’s always best to create new content that better resembles your competitors.

Finally, now that you have the broken links and your content, it’s not time to seek out the web site owners who actually link to these pages. This process can sometimes be tedious because you have to find all their contact information. However, once you do you need to reach out and ask them if you can replace the old broken link with your new content. This is mutually beneficial, because it not only provides you with new links to your website, but it also helps the Webmaster cleanup their website. Talk about a win-win.

Link building, while not easy, is actually a fantastic way to provide value to your website. While at the same time helping in your SEO strategy to outrank your competitors. Plus, you’re essentially stealing away broken links from your competitors, so this just further sweetens the deal. Just be sure that when you start you give yourself the time you’ll need to dedicate to the link building process.

3 Tips To Better Your Local SEO

By | Local SEO, Marketing | No Comments

SEO is often times the hardest thing to master when it comes to your online marketing strategy. It has a lot of twists and turns and rules and regulations that have been set in place by search engine giants, such as Google. And unfortunately, mistakes can be costly as they can lead to penalties, fees, and even in severe cases the shutdown of your site. So, as you develop your SEO marketing strategy, you’ll want to make sure that you have the proper understanding of how works and the type that will best benefit you. For instance, often times local SEO is actually your best bet. However, it is probably one of the most underused types of SEO in the digital world. Maybe this is because it can be somewhat of a challenge to learn how to market locally online, however it doesn’t have to be impossible. In this article will give you 3 tips on how you can better implement a local SEO strategy.

Tip #1: Focus on Localized Content

Anyone who’s been in the marketing world long enough knows that content is key, especially, quality content. Without quality content you have nothing to provide your users, nor will you give Google a reason to rank you in the search engine. In fact, you’ve probably heard the phrase, “Content is King”. The reason behind this saying is because it’s one of the primary ways that Google decides whether or not you’re reliable online source. If Google decides that you have nothing to offer, it will drastically hurt your SEO rankings.

In addition, if you can provide not only quality content, but also content that is relevant to the user, you will be able to show the search engine giant that you are relevant. And therefore will get the better rankings. This is why when it comes to local marketing, you need to make sure that you’re incorporating local issues into your content. For instance, start a blog and write about things that are going around on around your town, and incorporate it into your business. By incorporating local content you will help your chances of Google ranking you higher in your particular niche. This is because since you have quality content to offer about your market and niche, Google find you a relevant and reliable source for that area.

Tip #2: Maps, Directories, & Citations

Another fantastic way to help your rankings locally is by making sure that your business is both present and optimized on Google maps. After all, if people don’t know where you are, how the world can expect them to get to you? In addition to this, a huge market is often left untapped through Google My Business. GMB is a free tool that allows you to gain more exposure and manage how your business appears in Google maps. And if you are a legit business, you can claim your listing this very day.

The other thing you want to think about is ranking well on other sites such as Yelp, Yahoo Business, Super Pages, Yellow Pages, etc. A lot of times people will pay attention to these directories when looking for specific a business, and especially when trying to get contact information. So, make sure that your information is up-to-date on these sites and is fully optimized for better rankings.

Tip #3: Local Link Building

Next to content, link building is perhaps the most important factor when it comes to SEO. However, just like with many other things in life, not all links are created equal. In order to rank well with Google you have to be able to provide quality and legitimate links to your site. This can be done through many ways, including local influencers linking to your content, posting how-to videos on YouTube (while using a title and meta-tag that incorporates your local niche), guest blogging, commenting on other blogs, back linking to your website, etc. You also want to get links from sites that you want be associated with. Just make sure that you never pay to play. When obtaining links, it must be done organically or you run the risk of being penalized from Google. So, the best way to get local links is by building relationships with other local businesses and influencers that can help boost your business and content.

Local SEO does not have to be difficult to master. It just takes time and a strategic plan to know exactly what you’re going to do with how you’re going to accomplish it. If you follow these tips, and put forth the effort your business deserves, you too can create a dynamite local SEO marketing plan for 2107.

Navigating The R’s (Reputation, Revenue, Rankings) of Local SEO

By | Local SEO, Marketing, SEO | No Comments

One of the most important things you can do in your marketing strategy is come up with a solid SEO strategy. Reason being, everything these days is done online. In fact, studies show that about 84% of consumers are now getting most of their information via a mobile device. This means, that when conducting a marketing plan, you need to be making sure that you are not only including SEO in the plan, but you’re making it your top priority. Having a fully optimized website is the absolute best way to gain rankings on search engines, such as Google. However, there is a lot of rules and regulations that go along with it, and it’s important to know what those are and how it operates.

This rings particularly true when you’re talking about local SEO. Local SEO tends to be one of the most ignored aspects of SEO in the digital world. Why this is, is not necessarily known. But, we would speculate that it’s because most companies don’t take the time to actually figure out what they can do with their SEO locally. In this article, we will explain to you some of the main components of local SEO and how you can navigate its 3 R’s to help you come up with a dynamic and effective SEO strategy.

First, we’ll start by establishing the 3 R’s of SEO: Reputation, Revenue, and Rankings. These 3 components are what you’ll want to focus on one walking through your local SEO strategy. So, let’s start with the first aspect of local SEO, which is guideline compliance. By guideline compliance we mean that you need to make sure you are adhering to all of Google’s rules and regulations. Essentially, this just means that you aren’t a spamming website. This protects your reputation, because it shows that you conduct yourself in aboveboard fashion. It protects your rankings, because you don’t incur any penalties. And it protects your revenue because your resources are not wasted on any faulty or shady practices.

The next aspects to local SEO is your website. You want to make sure that you have a fully optimized and functional website for your consumers. This means that you optimize your speed, fix any broken links, have quality content, develop a user-friendly website, etc. This protects your reputation as it delivers excellent customer service. It will protect your rankings in that any fees and penalties will not arise because you have excellent content and organic standing. And it protects your revenue in that you’re not losing conversions to unhappy users who had a negative experience.

Next, we’ll move on to reviews. Reviews are vital when it comes to ranking positively on Google. And if you’re shooting for a strong SEO local standing, you have to have good and positive reviews. This means that you give your users and consumers the absolute best experience possible. This not only pertains to your website, but it also pertains to your customer service, products or services, efficiency within your company, and how well you respond to your reviews. This will protect reputation in that your customers will come in with a sense of trust from current or previous customers that have given you a positive review. It also gives you a leg up for developing a sense of brand loyalty. It protects your rankings by surpassing competitors was a higher percentage of positive reviews. And it protects revenue by gaining more conversions than you otherwise would have without your reviews.

The last aspect, but certainly not the least that we’ll discuss is social media. Social media is becoming one of the most vital and predominant methods of how we actually disperse our content, even on a local level. So, you need to make sure that you have a strong social media platform in place, whether that is Facebook, Instagram, Pinterest, Snapchat, etc. You also need to develop a strong following. This will protect your reputation in that you are both contributing and managing the online conversation of your brand. It protects your rankings because social media is now directly related to how Google will rank you within a search engine. And it provides revenue and in that neglected consumer sentiment will stray away from negative reviews or lost transactions.

Local SEO is a fantastic way to help build your brand and create awareness. You just need the proper tools in place in order to best develop a winning strategy. By following these examples, and understanding the importance of the 3R’s in local SEO you will be able to come up with a dynamic plan that will bring you success in 2017.