Pros and Cons of Single Page Websites for SEO

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An increasing number of companies are utilizing single page sites rather than multi-page websites to serve their needs. You may be curious if a single page site has any effect on your Google ranking. Read on to learn more about the pros and cons of single page websites and how the format may affect your SEO.

Advantages of Single Page Websites

1. Enhanced Mobile Experience

Single page websites generally offer a better mobile experience (easier to navigate, easier conversion). This is important considering the vast majority of people perform their web searches from mobile devices.

They also load at a much faster rate than multi-page websites. Additionally, single page sites eliminate the hassle of clicking on additional pages found on multi-sites.

2. Increased Ability to Target a Specific Audience

If you are looking to reach a certain audience or provide a specific user experience, single page websites are an excellent option. These sites make it easy to steer users in a particular direction.

A single page site features all your necessary information on one page that suits the needs of your company. In terms of SEO, this is helpful if you are only focused on a handful of keywords.

Keep in mind that too much information to scroll through may turn users away. Try to keep everything on your site valuable and purposeful.

3. Lead to Higher Page Authority

Links are one of the strongest factors that determine how high a website will rank. Single pages possess a huge advantage since each link acquired will lead directly to the main URL – this equates to a 1:1 ratio of links to pages.

Drawbacks of Single Page Websites

1. Limited Keyword Targeting

Unfortunately, there are also disadvantages to single page websites, especially keyword rankings. Since single page websites are meant to be centered around one main concept, it limits your chances of ranking for a wide range of keywords.

If you rely heavily on Google to reach new clients, a multi-page site that features different keywords might allow you to reach a wider audience. If Google search is not a high priority for your business, limited keywords should not pose a problem.

2. Content May Lack Detail

Another downfall of single page sites is the lack of content specificity compared to multi-page sites. It is next to impossible to feature the same amount of content on a single page compared to multiple pages. This creates a problem for users that are searching for thorough, relevant content on certain topics.

This makes it especially important to pay close attention to layout and organization when setting up your page. Try creating a new section for every new topic you cover.

3. Certain Advanced SEO Strategies are Not Allowed

Some SEO strategies, such as “siloing” – organizing your site into separate categories – will not work on single page sites.

Final Thoughts

Generally, single page sites are not as good as multi-page sites in terms of SEO. However, people interested in single page sites may not be as focused on SEO to begin with.

Consider the specific goals of your company and the aim of your website to help you determine if a single or multi-page site would be the best option. Also, remember to consider your target audience and build a site that will provide them with an enjoyable web experience.

 

A Simple 3-Step Solution To Addressing Site Issues That Impact Performance

By | Search Engine Watch | No Comments

Since both search engines and consumers have come to expect high performance from websites, unresolved site issues can have a significant impact on content performance and SEO.

The Detrimental Impact of Site Issues

As the web continues to evolve and expand, the risk of potential problems has expanded as well. Even minor issues, such as poor page speed, can have a drastic impact on site performance and create a damaging effect on the reputation of the company, lower search rankings, and decrease web traffic.

In addition to the detrimental effects of slow page speed, dysfunctional navigation systems increase the risk of losing page visitors. Additionally, a large percentage of people will leave a site if they consider the layout unattractive.

Auditing Your Site: The Three-Step Solution

Avoiding potentially devastating issues involves performing a thorough site and content audit and setting up a proactive system that prevents future problems. This allows brands to address errors and issues before the growth of the site is compromised.

To optimize your website and resolve errors, follow the three-step process outlined below.

Step 1: Identify Errors and Anomalies

The first stage entails running a complete site audit to pinpoint any page issues or anomalies that could be restricting the efficiency of your site. This audit should:

  • Check site speed
  • Locate page errors
  • Search for incorrect page redirects
  • Look for faulty links
  • Ensure your site pages are fully crawlable
  • Pay close attention to keyword phrases (ex: if your consumers often search “How Do I Make a Cake?”, then this exact phrase should be included on your site).
  • Any other issues that may prevent a positive consumer experience

Step 2: Prioritize Issues Based on Severity

Certain issues will have more of a negative impact than others. For this reason, it is important to address critical issues first.

Your top priority should be fixing any errors that affect the navigation or visibility of your website. For instance, if Google has accidentally blocked a page, this issue requires immediate attention. Also work on any issues with error pages, broken links, or redirects.

Next, tackle any content issues such as meta descriptions and page titles. Assure that appropriate keyword phrases have been utilized and that none of the content is duplicated or thin.

Step 3: Fix the Errors

To complete the overhaul of your site, follow these final tips:

  • Set up 301 redirects to guarantee that users will arrive at the page they intended to
  • Check all robots.txt on your site
  • If you have removed content, remove the associated link so consumers do not end up on an error page
  • Check your page loading speed using the Google Developer tool and follow any recommendations
  • Check pages for missing alt text, tags, or related makeup errors

Final Thoughts

Site problems possess the potential to damage website engagement and, ultimately, result in a loss of revenue. Given the competitive nature of today’s digital market, brands cannot afford to ignore the structure and integrity of their websites.

A thorough site audit completed at regular intervals, along with major site events, can help keep websites running smoothly and preserve a brand’s reputation and revenue.

 

Ranking Zero with Link Building, and How to Fix It?

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Open Site Explorer provides services as an SEO software company, and it can help to monitor SEO linking in many ways to improve SEO research from the customers’ points of view. Being made aware of how this software can work to a company’s benefit is the first step on the road to link building without ranking zero.

How to Search URL Data in Open Site

Open Site Explorer works rather easily. Simply plugging in a link to their URL search engine populates information about the links this site can reach, unlinked mentions, and link intersections under the Link Opportunities section of the research. Unlinked Mentions is a great option to find out what people are saying about a particular website, but this information is not yet linked back to the website itself proper. This information is solid because it means conversations are already being held, but they need to be included in the conversation over time. Refining the search can mean narrowing down links that have new keywords that have not yet been utilized in SEO.

Link Building with Open Site

Link building with Open Site can be rather easy. It hosts an Inbound Link section that points to people who are linking back to a given website. Targets can be applied with to look at link types and most recent domain searches. Domain authority allows checking the most influential links.

As far as a specific content research goes, these can be searched as well instead of a specific URL. The Web Mentions section will then plot out a graph showing how often that content phrase has been searched over a given period. This period can be changed from week to month, and so on. It looks at all of the content about that phrase below the graph. An alert can even be made to receive notifications through email about new content to that given content phrase.

Ranking Zero in SERP Features

Ranking in Zero is essential for websites, and it relies on SERP features. SERP features are results on a Google Search Engine Results Paige that is not part of a traditional or organic result. These features look at Rich Snippets, Paid Results, Universal Results, and Knowledge Graphing Data.

Achieving a zero ranking can happen by looking at a total of sixteen of the most popular SERP features in MozPro, a service that works with Open Site. These include adwords, in-depth articles, local teaser packs, knowledge panels, image packs, reviews, and related questions or news boxes.

These features can be found under rankings in MozPro. Blue highlights where a company already appears in the ranking for that particular feature. Keywords that are not achieving a high rank mean getting closer to higher ranks in those SERP features. These features relate to tips to finding a way to rank in other keywords over others for site mentions. Also, SERP features can be targeted and looked at for trends over time. This feature is essential to finding out how trends come and go about certain keyword searches for the sake of maintaining higher trends that can be tracked.

Conclusion

While these are a few steps on the road to ranking zero, there are plenty more ways to go about doing so with Open Site and MozPro. These services offer valuable information that cannot be found anywhere else to help with ranking zero in the long run.

Why Web Creation And Design Should Not Be An Afterthought

By | Marketing, Search Engine Watch | No Comments
We all know how important search engine optimization is to a company. Many companies around the globe make use of SEO tools, so as to improve productivity within their institutions. However, these tools do not seem to work at times, and this leads to frustration, especially by top management. As a move to discover possible loopholes, they employ you as a trusted web designer help identify problems that might be affecting their systems. After the audit process, what would you as a professional tell your client!

Some of the things you would recommend are:-

  • A complete overhaul of the company website;
  • Develop a newer and better site; and
  • Change the business model in use.

Problems in company site operations begin when an institution takes search engine optimization into consideration only after the development of the entire corporate website. Hence, this article is meant to help your organization solve any issues that might result from the auditing process.

For maximum productivity, your existing website should undergo a complete transformation in such a way that it quickly sells its agenda to members of the public. However, the creation of corporate plans occurs after a company identifies the particular product it wants to sell to the rest of the world. For instance, one of the key objectives of a company would be to develop a mission statement that tells people how you will help them achieve their goals in life.

To create a highly optimized site, it is also important for you to identify your target audience, their preferences and how they behave in and out of Internet platforms. Understanding these trends enables you to develop a website that automatically analyzes customer trends presently and in future.

Stiff competition drives every successful market across the globe. For this reason, you as an organization should understand that you might not necessarily be the ones supplying particular products to citizens within your geographical location. To this end, it is necessary that you first analyze what other companies providing similar services in your area do so as to maintain a competitive edge. It is only after integrating all these points that you will be able to come up with a brand that most clients associate.

When it comes to optimizing your website, you cannot dare to ignore the technical aspects. For instance, you should highly consider using https as compared to HTTP. The reason behind this is because the former allows online payments for services rendered.

Another aspect worth mentioning is the creation of a website with a unique URL. Many times internet sites are created in a poor way and end up costing a company in a big way, by duplicating web pages. By creating your website using unique IDs, you will be able to avoid the above from happening.

Speed is of the essence when it comes to website creation. Since you always want your clients to access your web pages in quick and precise steps, you ought to have it developed using fast codes. Language is also important for web pages, especially if you want to reach a global audience. Optimizing your site with multi-lingual capabilities is one of the ways you can boost productivity.

Besides, you should have your company site created in a manner that it encourages easy changes whenever the need arises. For optimal performance, integrate keywords in your system so as to always direct clients searching for some topics to your web page.

Therefore, your website will only work at optimum capacity when it is re-designed to suit needs peculiar to your organization.

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