How to Generate a Steady Flow of Visitors by Reaching out to Influencers

By May 26, 2017 Marketing No Comments

From creating quality content to experimenting with paid advertising platforms, you put a lot of work into getting targeted visitors to your website. Many marketers and business owners have trouble keeping enough traffic coming to their sites to justify their effort, leaving them with feelings of frustration and confusion. If you can relate to that problem, you are probably looking for a way to simplify the traffic generation process, and you can reach your goal with influencer marketing. You will reach out to the people in your industry who already have large audiences and offer to share your content. Each time someone accepts your offer, you will get a nice boost of targeted traffic.

Locate Influencers

When your goal is to generate a flood of traffic, finding the influencers who are in your field is the best place to start. If you have been in your market for a while, you will likely have a few in mind, but you will always want to keep an eye out for additional opportunities. You can search for them on Google, but joining social media groups related to the products and services you sell will also work wonders. Take some time to discover five to six bloggers, and you will be off to a good start.

Conduct Research
At this point, some people will instantly create content without taking the time to validate their ideas, and you must avoid that trap. Reading an influencer’s past blog posts is a great way to see the type of content that gets attention and inspires people to take action. Since Google places relevant search results on the first page, searching for keywords that your prospects are likely to use will provide you with even more ideas. As you review each page of content, ask yourself if you could do anything to improve the articles.

Content Creation and Outreach
When you have a clear picture of the type of content people enjoy, you can move forward with the process. If you have not already done so, create a few articles on your website that will capture people’s interest. You will then want to email the bloggers and let them know that you enjoy their content and think their audience would benefit from your material. You can create infographics and write guest posts for bloggers to place on their sites, and they will link to your content in exchange for your contribution.

Final Thoughts

Although you can try many things when your mission is to send as many people to your website as possible, influencer marketing is one of the most effective. Not only will you increase your traffic, but you will also build trust and credibility by getting respected bloggers to syndicate your content. Once you get an idea of how the process works, you will want to create a routine so that you can get a consistent supply of targeted visitors. As you gain experience, you will have an even better understanding of what works and what does not, taking your results to the next level.