You may be thinking that title tags are too outdated to still be useful in today’s competitive world of search engine rankings. Though they have been around as long as the Internet itself, they are still one of the simplest, most useful search engine optimization, or SEO, tools in your arsenal.
The Benefits of a Great Title Tag
There have been plenty of studies conducted that prove there is a definite correlation between the right kind of title tag and a significant, measurable increase in site rankings.
In addition to this, it has also been proven that you can increase your click-through rate drastically with a great title tag. Click-through rates can ultimately boost your SEO ranking, so it’s worth taking the extra time for this.
Below you will find several strategies you can experiment with. While there are always certain SEO best practices, it is important to remember that much of your success will come through trial and error. Once you find what works for your site, you’ll be set.
1. Be Specific With Numbers and Dates
The human brain is trained to look for patterns, which means anything that breaks away from a pattern will automatically stand out. When scanning search engine results, your brain is desperately looking for something to latch onto. This is where numbers and dates come in handy.
This is why using numbers in your title tag is so useful. Numbers are specific and break that monotonous pattern of text, which causes the brain to perk up and grab onto it. This can increase your click-through rate.
2. Find the Appropriate Length
Everyone has a different opinion when it comes to tag title length, but the general consensus is to stay within the 50-60 character limit. The trick here is to be aware of what keywords are most likely to be searched when someone is looking for the product or service you provide. Fitting those keywords within that character limit will usually be a winning strategy.
3. Know Your Synonyms
You may think people will be searching one way, but then find out they’re actually searching a completely different way. This is why it’s important to know which variants of common keywords are most likely to be used and optimize accordingly.
Keyword tools are incredibly useful for this. Most, like Google Search Console or Keyword Explorer will point out popular variants of the keywords you input, which you can use to improve you title tag.
4. Engage the User
Action words and questions are extremely effective tools for crafting an attention-grabbing title tag. Action words give your page a little extra boost of excitement, and questions can create a curiosity gap that incentivizes searchers to click through.
5. Make That Connection
This is a bit advanced, but if you can match up your title tag with the exact keyword phrases that are most often used to find your site, it will give your site traffic a serious boost.
When people see a phrase in the search results that exactly matches their query, they are much more likely to click on that result. This may take a few tries, but it’s well worth it.
To boost your SEO rankings, try out these five title tag hacks and see what works for you.