Implementing SEO Changes with Google’s Tag Manager

By May 19, 2017 SEO No Comments

It is important to know what type of SEO changes can and cannot be made to a website. Some changes cannot happen for a few reasons, and rigid CMSs are one of them. At the same time, development queues that are really long also do not help – some of them can be months or even years long. It is important to know that some implementations can be made, though, and some of them can be done through Google’s Tag Manager.

One of the ways to use this tactic is to make it one third of the solution to websites that cannot run through meta-CMS. The most commonly used Tag Manager is produced by Google. It accounts for 72.6 percent of the market share in its field. Some people only use things like Google Analytics or Facebook tracking, but there are other things that work with HTML snippets based on rules that can be defined.

It is important to note that tag managers make use of JavaScript to implement these tags, so it has not been a reliable way to make SEO changes in the past. There are ways to execute JavaScript in a way that does not crash the site or search engine, though. Google’s Tag Manager does not have any of these problems in and of itself, making it one of the best choices for this task.

Making Changes to HTML Using Google’s Tag Manager

There are plenty of changes that can make to a website with Google’s Tag Manager. Sometimes, it is easy as adding new elements to a page, amending content or features of the elements already in place, or removing elements from the page completely. Each of these situations means that people need to know about CSS selectors and HTML to know which elements on the page to change or to pull data from. JavaScript’s jQuery is especially needed for this task.

There are some things that can be added with ease. One of these things is a structured data feature on e-commerce sites. These features require some work, though, as they have to be told specifically what data to pull from the site. People who do not want to be as technical, though, do not have to worry about their lack of ability. There are plenty of instructions and tutorials available throughout the internet, and Google provides many of them directly.

How to Insert an Element

To start with, custom HTML tags in Google’s Tag Manager exist already for use. This tag can be copied and pasted over into an HTML prompt to indicate where the element belongs. This feature can be done either with or without jQuery. It can be amended as needed with different elements, too, so doing this task does not need a lot of technical knowhow.

Data can be extracted from pages just as they can be installed into pages. JQuery is needed for this process to happen, so the person inserting the tag needs to be familiar with this section of JavaScript. Everything from the products being sought to the number of people viewing a page can be monitored.


When it comes to using a tag manager for a website, the best choice is to go with Google’s Tag Manager. It is the best option for its field, and it is preferred by many companies over other options on the market.