It is important to know what type of SEO changes can and cannot be made to a website. Some changes cannot happen for a few reasons, and rigid CMSs are one of them. At the same time, development queues that are really long also do not help – some of them can be months or even years long. It is important to know that some implementations can be made, though, and some of them can be done through Google’s Tag Manager.
One of the ways to use this tactic is to make it one third of the solution to websites that cannot run through meta-CMS. The most commonly used Tag Manager is produced by Google. It accounts for 72.6 percent of the market share in its field. Some people only use things like Google Analytics or Facebook tracking, but there are other things that work with HTML snippets based on rules that can be defined.
Making Changes to HTML Using Google’s Tag Manager
There are some things that can be added with ease. One of these things is a structured data feature on e-commerce sites. These features require some work, though, as they have to be told specifically what data to pull from the site. People who do not want to be as technical, though, do not have to worry about their lack of ability. There are plenty of instructions and tutorials available throughout the internet, and Google provides many of them directly.
How to Insert an Element
To start with, custom HTML tags in Google’s Tag Manager exist already for use. This tag can be copied and pasted over into an HTML prompt to indicate where the element belongs. This feature can be done either with or without jQuery. It can be amended as needed with different elements, too, so doing this task does not need a lot of technical knowhow.
When it comes to using a tag manager for a website, the best choice is to go with Google’s Tag Manager. It is the best option for its field, and it is preferred by many companies over other options on the market.