Monthly Archives: April 2017

Pros and Cons of Single Page Websites for SEO

By | Marketing, SEO | No Comments

An increasing number of companies are utilizing single page sites rather than multi-page websites to serve their needs. You may be curious if a single page site has any effect on your Google ranking. Read on to learn more about the pros and cons of single page websites and how the format may affect your SEO.

Advantages of Single Page Websites

1. Enhanced Mobile Experience

Single page websites generally offer a better mobile experience (easier to navigate, easier conversion). This is important considering the vast majority of people perform their web searches from mobile devices.

They also load at a much faster rate than multi-page websites. Additionally, single page sites eliminate the hassle of clicking on additional pages found on multi-sites.

2. Increased Ability to Target a Specific Audience

If you are looking to reach a certain audience or provide a specific user experience, single page websites are an excellent option. These sites make it easy to steer users in a particular direction.

A single page site features all your necessary information on one page that suits the needs of your company. In terms of SEO, this is helpful if you are only focused on a handful of keywords.

Keep in mind that too much information to scroll through may turn users away. Try to keep everything on your site valuable and purposeful.

3. Lead to Higher Page Authority

Links are one of the strongest factors that determine how high a website will rank. Single pages possess a huge advantage since each link acquired will lead directly to the main URL – this equates to a 1:1 ratio of links to pages.

Drawbacks of Single Page Websites

1. Limited Keyword Targeting

Unfortunately, there are also disadvantages to single page websites, especially keyword rankings. Since single page websites are meant to be centered around one main concept, it limits your chances of ranking for a wide range of keywords.

If you rely heavily on Google to reach new clients, a multi-page site that features different keywords might allow you to reach a wider audience. If Google search is not a high priority for your business, limited keywords should not pose a problem.

2. Content May Lack Detail

Another downfall of single page sites is the lack of content specificity compared to multi-page sites. It is next to impossible to feature the same amount of content on a single page compared to multiple pages. This creates a problem for users that are searching for thorough, relevant content on certain topics.

This makes it especially important to pay close attention to layout and organization when setting up your page. Try creating a new section for every new topic you cover.

3. Certain Advanced SEO Strategies are Not Allowed

Some SEO strategies, such as “siloing” – organizing your site into separate categories – will not work on single page sites.

Final Thoughts

Generally, single page sites are not as good as multi-page sites in terms of SEO. However, people interested in single page sites may not be as focused on SEO to begin with.

Consider the specific goals of your company and the aim of your website to help you determine if a single or multi-page site would be the best option. Also, remember to consider your target audience and build a site that will provide them with an enjoyable web experience.

 

A Simple 3-Step Solution To Addressing Site Issues That Impact Performance

By | Search Engine Watch | No Comments

Since both search engines and consumers have come to expect high performance from websites, unresolved site issues can have a significant impact on content performance and SEO.

The Detrimental Impact of Site Issues

As the web continues to evolve and expand, the risk of potential problems has expanded as well. Even minor issues, such as poor page speed, can have a drastic impact on site performance and create a damaging effect on the reputation of the company, lower search rankings, and decrease web traffic.

In addition to the detrimental effects of slow page speed, dysfunctional navigation systems increase the risk of losing page visitors. Additionally, a large percentage of people will leave a site if they consider the layout unattractive.

Auditing Your Site: The Three-Step Solution

Avoiding potentially devastating issues involves performing a thorough site and content audit and setting up a proactive system that prevents future problems. This allows brands to address errors and issues before the growth of the site is compromised.

To optimize your website and resolve errors, follow the three-step process outlined below.

Step 1: Identify Errors and Anomalies

The first stage entails running a complete site audit to pinpoint any page issues or anomalies that could be restricting the efficiency of your site. This audit should:

  • Check site speed
  • Locate page errors
  • Search for incorrect page redirects
  • Look for faulty links
  • Ensure your site pages are fully crawlable
  • Pay close attention to keyword phrases (ex: if your consumers often search “How Do I Make a Cake?”, then this exact phrase should be included on your site).
  • Any other issues that may prevent a positive consumer experience

Step 2: Prioritize Issues Based on Severity

Certain issues will have more of a negative impact than others. For this reason, it is important to address critical issues first.

Your top priority should be fixing any errors that affect the navigation or visibility of your website. For instance, if Google has accidentally blocked a page, this issue requires immediate attention. Also work on any issues with error pages, broken links, or redirects.

Next, tackle any content issues such as meta descriptions and page titles. Assure that appropriate keyword phrases have been utilized and that none of the content is duplicated or thin.

Step 3: Fix the Errors

To complete the overhaul of your site, follow these final tips:

  • Set up 301 redirects to guarantee that users will arrive at the page they intended to
  • Check all robots.txt on your site
  • If you have removed content, remove the associated link so consumers do not end up on an error page
  • Check your page loading speed using the Google Developer tool and follow any recommendations
  • Check pages for missing alt text, tags, or related makeup errors

Final Thoughts

Site problems possess the potential to damage website engagement and, ultimately, result in a loss of revenue. Given the competitive nature of today’s digital market, brands cannot afford to ignore the structure and integrity of their websites.

A thorough site audit completed at regular intervals, along with major site events, can help keep websites running smoothly and preserve a brand’s reputation and revenue.