Ranking Zero with Link Building, and How to Fix It?

By March 22, 2017 Marketing, SEO No Comments

Open Site Explorer provides services as an SEO software company, and it can help to monitor SEO linking in many ways to improve SEO research from the customers’ points of view. Being made aware of how this software can work to a company’s benefit is the first step on the road to link building without ranking zero.

How to Search URL Data in Open Site

Open Site Explorer works rather easily. Simply plugging in a link to their URL search engine populates information about the links this site can reach, unlinked mentions, and link intersections under the Link Opportunities section of the research. Unlinked Mentions is a great option to find out what people are saying about a particular website, but this information is not yet linked back to the website itself proper. This information is solid because it means conversations are already being held, but they need to be included in the conversation over time. Refining the search can mean narrowing down links that have new keywords that have not yet been utilized in SEO.

Link Building with Open Site

Link building with Open Site can be rather easy. It hosts an Inbound Link section that points to people who are linking back to a given website. Targets can be applied with to look at link types and most recent domain searches. Domain authority allows checking the most influential links.

As far as a specific content research goes, these can be searched as well instead of a specific URL. The Web Mentions section will then plot out a graph showing how often that content phrase has been searched over a given period. This period can be changed from week to month, and so on. It looks at all of the content about that phrase below the graph. An alert can even be made to receive notifications through email about new content to that given content phrase.

Ranking Zero in SERP Features

Ranking in Zero is essential for websites, and it relies on SERP features. SERP features are results on a Google Search Engine Results Paige that is not part of a traditional or organic result. These features look at Rich Snippets, Paid Results, Universal Results, and Knowledge Graphing Data.

Achieving a zero ranking can happen by looking at a total of sixteen of the most popular SERP features in MozPro, a service that works with Open Site. These include adwords, in-depth articles, local teaser packs, knowledge panels, image packs, reviews, and related questions or news boxes.

These features can be found under rankings in MozPro. Blue highlights where a company already appears in the ranking for that particular feature. Keywords that are not achieving a high rank mean getting closer to higher ranks in those SERP features. These features relate to tips to finding a way to rank in other keywords over others for site mentions. Also, SERP features can be targeted and looked at for trends over time. This feature is essential to finding out how trends come and go about certain keyword searches for the sake of maintaining higher trends that can be tracked.

Conclusion

While these are a few steps on the road to ranking zero, there are plenty more ways to go about doing so with Open Site and MozPro. These services offer valuable information that cannot be found anywhere else to help with ranking zero in the long run.