The placement of keywords is very important when it comes to content. One of the big problems is that most keyword tools rely on heavy volume. Some debate that lighter volume of keywords is needed, while others still stick with the heavy volume.
The other issue becomes whether or not a specific keyword is the right one. The proper keyword has to have searches attached to it. This means there has to be a search history. Some keywords do not have this history. This poses a problem when the tool you are using suggests that this keyword should be used.
Here are 3 solutions
1) This first one is to replicate other data. Take keywords being used in other surrounding areas and use these words as a template. Let us say that one location has close to 7,000 for its population. Another location nearby has close to 15,000. This is going to equal out to between 3 and 5 times the data being searched for.
Start by using this information and work backward. Not every keyword is going to have a “zero” attached to its search engine.
This tactic has been used by many SEO’s and it has worked. When you use another close demographic, the search engine brings up other results. Sometimes a keyword search engine is too close to the problem. You have to think outside the box here.
2) There is something called Google autosuggest. It may be in your best interest to begin using it. This engine does not care if there has been one search in the last month or 12. It is going to show you something. The only thing it will not show is if the keyword has been empty for a year or so.
This engine will show you which keywords are more popular. Say you type in the word “day care”. Some places may have “day spa” being more popular. It all comes down to demographic and the word itself.
Another difference is the device itself. Studies have shown the popularity of a keyword varies from desktop to mobile device. You will not get the same thing each time. A word like “day hikes” may be popular on your PC. On your mobile device “day spa” is the search result being given. This tool does work.
3) Use something called “Lexical”. You can also try other SERP tools. These offer some more advanced options. Sometimes doing something the simple way is not going to give you the choices you want.
There is something called MOZ keyword explorer. You may want to investigate this one too. It offers search results that no one else will. It will show keyword popularity. This tool will get to places the other will not.
This tool will also provide relevant searches. This tends to be an issue for some. The keyword is there, but there is no relevancy to it. There two need to be linked somehow. This is also why some keywords show a popularity and some do not. Each demographic and search work differently.
You cannot expect the same relevancy for a word like “day spa” in each demographic. The MOZ explorer will pinpoint this more accurately, though. Another one to think about it Hyperlocal. It may be new to some of you. It may also be rather small to work with. It will give out some valuable results.
Good luck with your search. Remember, the old rules do not apply anymore. Sometimes thinking outside of the box will be a person’s better bet.