Internal Linking refers to the process of connecting an individual page to another page both within one site. It is often one of the overlooked SEO components because SEOs and marketers are focused more on audits and Google algorithm updates. SEO goes in handy with internal linking because every blog has it. Internal Linking is used to connect information that has the same context by pointing back to another page but on the same site. Authors may think that they have never used internal links, but the truth is that their websites are using them.
By understanding how it works, your site benefits but you have to learn how to incorporate it. Internal links provide a flow of traffic, navigate the space, and helps your other content stay relevant and attract the audience.
Internal Linking Evolution and its Don’ts
In the past, SEOs used Silos. However, other simpler, efficient, and high-quality page linking have come up replacing Silos. Internal links have no limits as long as they are relevant to the end users. Several links make Google trust your content by boosting your SEO and keeping the reader on your site. To have a lot of links, the writer should focus on creating much high-value content. With Internal links, there are things that you are not advised to do. You should never create Spamtastic links. These are links that have keywords concentrated in one section of the site and may not be relevant, useful, and friendly to the reader. Regarding a natural link, the no-follow should be left as a normal link.
Benefits of Internal Linking
Helps Google’s Crawlers Navigate Your Site – Linking your internal pages to each other makes it easier for Google’s bots to index your pages. With a good link strategy, your site gets an SEO boost and helps your content rank better in SERPs.
Enhances the Likelihood of Earning Backlinks – For more backlinks for your site, a good internal strategy saves the day. Instead of concentrating on the homepage, internal pages on the site should be considered for the highest-quality backlinks. But if the internal link strategy is not strong, most links are pointed directly to the homepage that can increase the site rank in the SERPs.
Makes the Internal Pages Stronger – Having more links distributed on your site, and not concentrating only on the home page, internal pages become stronger and as a result of more links containing link juice dispersed all over the site.
Improves the Value of the Content – If the anchor text attached to an internal link is valuable, the reader can easily navigate through your site and find another content. The Google bots and the readers can make sense of your pages if the anchor text is useful.
Internal linking also helps your users to be happy through the amazing experience provided. As a result, readers would want to search for similar content that has the same value.
Tips on the Use of Internal Linking
Keep your Internal Links Content Heavy – To attract an audience, the writer should choose to link from content-dense pages to content-dense pages. The link ensures that the reader gets more relevant information on the topic in question.
Make a Descriptive Anchor Text – An anchor text is critical to improving the value of your links, but you need to use the one that the particular link points. The readers will understand where the link goes and will help to decide whether to click or not.
Regular Audits and Updates on Internal Links – Updating the old content ensures more current value to readers and Google gets the chance to crawl the content and index it.
Link to Several Internal Pages in Every Post – According to Neil Patel, you should link at least four old articles in every new post which improves the freshness value and ranking of the content.
Keeping your links logical in places where they will benefit your users is also recommended. The action ensures that it stays relevant and that people are likely to click on it.