SEO is complicated at best, and at worst makes you want to curl up in a fetal position and stay in a corner for the rest of your life, with pretty much every other feeling in-between. It requires an extensive amount of knowledge, effort, and the ability to be able to strategize and see where your niche is lacking. One area in particular, which a lot of niches will lack, is with broken links. Broken links are all too common in the virtual world, and can often times have a negative impact on a website. That is why being able to either fix or build upon broken links is so important, especially when it comes to outranking your competitors. And while repairing links to your own site may be a lot simpler, stealing away broken links from your competitors can greatly improve your SEO rankings.
Essentially, broken link building is a strategy that requires you to find resources in your niche market that are no longer active, re-create a version of the content its linked to, and then reach out to webmasters who control the link to that content and ask them to replace the broken link with your newly created resource. This is a lot easier said than done, so in this article we’ll give you a generalized idea of can start to master the art of broken link building.
Often times, trying to fix a broken link can be hard, confusing, and require a ton of time and knowledge in order to search queries and crawl and scrape the web and Google results. However, there are easier ways to come up with a list of broken links from your competitors. For instance, there are databases or you can put in your competitor’s domain and look and see where their broken links are occurring. Just a side note, if you use this technique with your own specific website, it’s technically called link reclamation. But it’s by all case and purposes similar.
Once you have your competitors broken links in place, now is the time to look and see what type of content was on the page it was originally meant to link to. More than likely if you are a direct competitor, you will probably have some similar content already in place. If this is the case then you are one step ahead in the process. However, it’s always better to be safe than sorry. So, if there’s any question as to the similarities in content, it’s always best to create new content that better resembles your competitors.
Finally, now that you have the broken links and your content, it’s not time to seek out the web site owners who actually link to these pages. This process can sometimes be tedious because you have to find all their contact information. However, once you do you need to reach out and ask them if you can replace the old broken link with your new content. This is mutually beneficial, because it not only provides you with new links to your website, but it also helps the Webmaster cleanup their website. Talk about a win-win.
Link building, while not easy, is actually a fantastic way to provide value to your website. While at the same time helping in your SEO strategy to outrank your competitors. Plus, you’re essentially stealing away broken links from your competitors, so this just further sweetens the deal. Just be sure that when you start you give yourself the time you’ll need to dedicate to the link building process.