SEO is often times the hardest thing to master when it comes to your online marketing strategy. It has a lot of twists and turns and rules and regulations that have been set in place by search engine giants, such as Google. And unfortunately, mistakes can be costly as they can lead to penalties, fees, and even in severe cases the shutdown of your site. So, as you develop your SEO marketing strategy, you’ll want to make sure that you have the proper understanding of how works and the type that will best benefit you. For instance, often times local SEO is actually your best bet. However, it is probably one of the most underused types of SEO in the digital world. Maybe this is because it can be somewhat of a challenge to learn how to market locally online, however it doesn’t have to be impossible. In this article will give you 3 tips on how you can better implement a local SEO strategy.
Tip #1: Focus on Localized Content
Anyone who’s been in the marketing world long enough knows that content is key, especially, quality content. Without quality content you have nothing to provide your users, nor will you give Google a reason to rank you in the search engine. In fact, you’ve probably heard the phrase, “Content is King”. The reason behind this saying is because it’s one of the primary ways that Google decides whether or not you’re reliable online source. If Google decides that you have nothing to offer, it will drastically hurt your SEO rankings.
In addition, if you can provide not only quality content, but also content that is relevant to the user, you will be able to show the search engine giant that you are relevant. And therefore will get the better rankings. This is why when it comes to local marketing, you need to make sure that you’re incorporating local issues into your content. For instance, start a blog and write about things that are going around on around your town, and incorporate it into your business. By incorporating local content you will help your chances of Google ranking you higher in your particular niche. This is because since you have quality content to offer about your market and niche, Google find you a relevant and reliable source for that area.
Tip #2: Maps, Directories, & Citations
Another fantastic way to help your rankings locally is by making sure that your business is both present and optimized on Google maps. After all, if people don’t know where you are, how the world can expect them to get to you? In addition to this, a huge market is often left untapped through Google My Business. GMB is a free tool that allows you to gain more exposure and manage how your business appears in Google maps. And if you are a legit business, you can claim your listing this very day.
The other thing you want to think about is ranking well on other sites such as Yelp, Yahoo Business, Super Pages, Yellow Pages, etc. A lot of times people will pay attention to these directories when looking for specific a business, and especially when trying to get contact information. So, make sure that your information is up-to-date on these sites and is fully optimized for better rankings.
Tip #3: Local Link Building
Next to content, link building is perhaps the most important factor when it comes to SEO. However, just like with many other things in life, not all links are created equal. In order to rank well with Google you have to be able to provide quality and legitimate links to your site. This can be done through many ways, including local influencers linking to your content, posting how-to videos on YouTube (while using a title and meta-tag that incorporates your local niche), guest blogging, commenting on other blogs, back linking to your website, etc. You also want to get links from sites that you want be associated with. Just make sure that you never pay to play. When obtaining links, it must be done organically or you run the risk of being penalized from Google. So, the best way to get local links is by building relationships with other local businesses and influencers that can help boost your business and content.
Local SEO does not have to be difficult to master. It just takes time and a strategic plan to know exactly what you’re going to do with how you’re going to accomplish it. If you follow these tips, and put forth the effort your business deserves, you too can create a dynamite local SEO marketing plan for 2107.