One of the most important things you can do in your marketing strategy is come up with a solid SEO strategy. Reason being, everything these days is done online. In fact, studies show that about 84% of consumers are now getting most of their information via a mobile device. This means, that when conducting a marketing plan, you need to be making sure that you are not only including SEO in the plan, but you’re making it your top priority. Having a fully optimized website is the absolute best way to gain rankings on search engines, such as Google. However, there is a lot of rules and regulations that go along with it, and it’s important to know what those are and how it operates.
This rings particularly true when you’re talking about local SEO. Local SEO tends to be one of the most ignored aspects of SEO in the digital world. Why this is, is not necessarily known. But, we would speculate that it’s because most companies don’t take the time to actually figure out what they can do with their SEO locally. In this article, we will explain to you some of the main components of local SEO and how you can navigate its 3 R’s to help you come up with a dynamic and effective SEO strategy.
First, we’ll start by establishing the 3 R’s of SEO: Reputation, Revenue, and Rankings. These 3 components are what you’ll want to focus on one walking through your local SEO strategy. So, let’s start with the first aspect of local SEO, which is guideline compliance. By guideline compliance we mean that you need to make sure you are adhering to all of Google’s rules and regulations. Essentially, this just means that you aren’t a spamming website. This protects your reputation, because it shows that you conduct yourself in aboveboard fashion. It protects your rankings, because you don’t incur any penalties. And it protects your revenue because your resources are not wasted on any faulty or shady practices.
The next aspects to local SEO is your website. You want to make sure that you have a fully optimized and functional website for your consumers. This means that you optimize your speed, fix any broken links, have quality content, develop a user-friendly website, etc. This protects your reputation as it delivers excellent customer service. It will protect your rankings in that any fees and penalties will not arise because you have excellent content and organic standing. And it protects your revenue in that you’re not losing conversions to unhappy users who had a negative experience.
Next, we’ll move on to reviews. Reviews are vital when it comes to ranking positively on Google. And if you’re shooting for a strong SEO local standing, you have to have good and positive reviews. This means that you give your users and consumers the absolute best experience possible. This not only pertains to your website, but it also pertains to your customer service, products or services, efficiency within your company, and how well you respond to your reviews. This will protect reputation in that your customers will come in with a sense of trust from current or previous customers that have given you a positive review. It also gives you a leg up for developing a sense of brand loyalty. It protects your rankings by surpassing competitors was a higher percentage of positive reviews. And it protects revenue by gaining more conversions than you otherwise would have without your reviews.
The last aspect, but certainly not the least that we’ll discuss is social media. Social media is becoming one of the most vital and predominant methods of how we actually disperse our content, even on a local level. So, you need to make sure that you have a strong social media platform in place, whether that is Facebook, Instagram, Pinterest, Snapchat, etc. You also need to develop a strong following. This will protect your reputation in that you are both contributing and managing the online conversation of your brand. It protects your rankings because social media is now directly related to how Google will rank you within a search engine. And it provides revenue and in that neglected consumer sentiment will stray away from negative reviews or lost transactions.
Local SEO is a fantastic way to help build your brand and create awareness. You just need the proper tools in place in order to best develop a winning strategy. By following these examples, and understanding the importance of the 3R’s in local SEO you will be able to come up with a dynamic plan that will bring you success in 2017.