In the world of SEO you’ve most assuredly heard the saying “content is king”. This is pretty much the daily mantra of almost any SEO marketer. And while this phrase has merit, it actually is one of the biggest lies that have ever been told in digital marketing. Why? Well because while content is vital, SEO is far more than just a bunch of quality articles, blogs, or videos. It encompasses a vast array of different elements that need to work in unison in order for rankings to sore on search engines. Saying that content is king, is pretty much the equivalent of saying there’s a magic diet pill that will let you lose 100 pounds while eating McDonalds everyday. It just doesn’t make sense. There is no “magic pill” in SEO.
In this article we will show you the different elements that you need to help bring your SEO strategy flawlessly together.
The first aspect you need to look at is prioritizing your pages. If you have an older website, you may have pages that rank highly in certain keywords that you aren’t even aware of. So, stop what you’re doing, and go use online tools that are available to you to figure out which of your pages are ranking for valuable keywords off the first page of search results. Once you have found those pages, make them your top priority. You need to gather about 3-5 links off that page, and then set up a biweekly reminder to make sure you continue to keep on top of the pages rankings.
The second important aspect to a solid SEO strategy is to refresh your content. You can have the most amazing content in the world, but if it’s old, it’s not going to help you. Content online isn’t like wine, it doesn’t get better with age. Rather its like milk. It’s great when it’s fresh, but let it sit and it turns sour. So, make sure you’re constantly updating your content. The more you update, the more your website will be crawled by search engines. Especially when it comes to Google.
They pretty much take the philosophy that if your website isn’t offering the latest and greatest information, it isn’t going to be able to provide accurate answers for users. And therefore will rank accordingly. Of course there are always exceptions to this rule in rare instances. However, the rule to keep updating as often as you can.
You also need to make sure you’re taking control of your index. It was Eric Enge who said, “If you want to win the lottery you need to buy at ticket.” This quote is what reflects his own personally philosophy that indexing matters, therefore every page matters. Especially nowadays when it comes to your mobile site. Since about 80% of searches are done online, it’s important to make sure that your webpages are mobile-index first. And there are ways to monitor this yourself, like with using Google Search Console. This Console basically runs an audit on your pages to show you how well its optimized. And proper optimization is essential in a healthy SEO strategy.
Finally, the last piece to a winning SEO strategy is, wait for it, content. Yes, content is still important, it’s just not necessarily king. You need to have good quality content in order to rank well. If you don’t, Google will pretty much write you off as non-important because you unable to satisfy the needs of your niche market. So, when writing content, make sure it’s directed toward the user first. Keep it about 800 words in length, because yes, size matters. Don’t be afraid to link out to relevant sources, in fact it can even lead to reciprocated linking. And always, always, always keep all of your content mobile friendly.
Content may have been knocked of its throne. But, that doesn’t mean it still doesn’t play a necessarily and vital role. You just need to make sure you see it as less of a king, and more as a conductor. It’s the thing that helps all the other elements of SEO come together to make one beautiful and successful symphony of search engine rankings.