Whether you are a consumer or you’re a business, social media has become a main staple in our everyday lives. It’s how we now get our news, it’s how we figure out the latest trends, it’s how we shop, and it’s how we interact and talk with people in general. Social media plays a significant part in not just our daily lives, but it also in growing our businesses. If you’re a business owner, you should already be aware of how much social media can be used as a platform to promote and grow your brand. However, staying on top of your social media isn’t always easy. Managing it can be tough, as well as utilizing it to the best of its marketing ability. That is why we will present to you in this article how to better manage your social media marketing strategy, and further boost your SEO.
One of the biggest reasons you’ll want to invest your time and money into social media marketing is because, as we said, it is one of the best ways to capture the attention of not only existing customers, but also attract new customers. However, your results will be completely dependent upon the goals that you set. Which is why it is so vital when starting your process of coming up with a strategy that you have set goals in mind. Whether this be to increase brand awareness, reach a new target market, grow brand engagement, increase traffic to your website, explore new business ventures, or work with new clients, you’ll want to know exactly where you’re going before you even start. Which brings us to the strategy process.
Step #1: Brainstorming
Once you have your goals set, you’ll want to start the brainstorming process. It’s here where you’ll come up with the ideas of the different ways you can boost your social media marketing. A few ways you can do this are to be aware of the latest trends and see how they can fit your strategy. You can reevaluate your platforms and see if they are still suitable for your audience, or if you’ll need to start building new platforms. You’ll want to engage in new content ideas and experiment with them. And most importantly you’ll want to be creative and think outside the box. Don’t be afraid to ask for help in bringing other team members to help widen your perspective.
Step #2: Planning
After you have completed your brainstorming session, it is now time to start planning an effective and well thought out strategy to help your social media marketing. In order to do this you want to ask yourself a few questions, and make necessary updates to your old strategy. For instance, you want to ask yourself what improvements you need to make to your existing content calendar. Ask yourself how effective is your current content and are you creating enough content at an effective rate? You’ll also want to reevaluate the different channels that you’re using. Are they effective? Or should you add new ones? During this process make sure that you organize your goals and have a well thought out plan to reach those goals.
Step #3: Implementation
This is probably the most difficult part. Because you can brainstorm and plan all you want, but if you never implement your strategy you will get nowhere. So, once you hit this stage you are now ready to check the practical aspect of your social media marketing. For instance, are you making sure that you’re following and implementing your content calendar? Are you monitoring all of your social accounts? Do you have a plan in place to deal with emergency or high priority situations? Have you evaluated your customer service and made a plan to better optimize it with social media? All of these questions and more need to be answered and implemented in order to be successful. Also, you need to make sure that not only are you implementing content and managing your social media outlets. But, you also need to make sure that you’re responding to your customers and replying to their comments. After all, they need to know that they are more than just a number to you.
Step #4: Measurement
This step is vital because this is where you will keep track of how the implementation of your plan is going. You’ll need to make sure that you’re consistently looking to see if your initial goals are being met. And if they aren’t, ask yourself if were they realistic to begin with? If the answer is no, go back to the drawing board and strategize more realistic goals. If your goals are being met and things are going smoothly, then make sure you’re staying up to date with all of the data that is coming in, as well as staying up-to-date with current trends and the needs and wants of your customers.
Although there is no perfect strategy, you can come up with the best type of strategy for your business with social media marketing. It just takes some time, hard work, and creativity in order to create a winning strategy that will help boost your SEO for the year 2017.