Monthly Archives: February 2017

How To Properly Measure Facebook Reactions

By | SEO | No Comments

If you have been in the virtual world for the past few years, you know all too well how much social media now dominates your SEO rankings. Social media is literally becoming one of the main pedestals of how content is distributed, and how brand loyalty is built. In the past, social media platforms such as Facebook, made it pretty simple to determine whether or not someone liked your content, product, service, etc. simply based on how many likes you received. Reason being, all of the negative emotions or disdain of aforementioned things were solely expressed in the comment section. However, now that Facebook has added in its extra emotions such as love, wow, angry, and sad, it has become far more difficult to be able to easily judge how your content/product/service is being received. Trying to read Facebook data these days can often be confusing, whish is why in this article we will give you a better idea of how you can read the data that is coming through from your Facebook posts. And what the emotions could actually mean.

First, it’s important to understand how different emotions are elicited, and whether or not they are in support of your content. For instance, as crazy as it may seem there are times when an angry emotion or a sad motion will actually be in support of your content. For example, let’s say that you post an article on how your local Humane Society will have to put down several of their dogs if they are not adopted come the end of the month. More than likely, you will not want to receive likes, laughs, or loves on this post. In fact, any such things could actually be in opposition to the purpose of what you’re trying to accomplish, whereas sad responses and angry responses would actually be in support of your content.

This is why we encourage you to have an emotional target before you post your content. By having an emotional target before you post your content you will be able to better understand yourself what it is you’re trying to elicit from your users. And it will also help you determine how successful your content piece actually is based on the type of responses you receive. For instance, going back to the aforementioned article, you should expect to receive sad, angry, or wow responses. On the flip side, if you post content on a product or service you’re offering you should hope to receive likes, loves, and maybe even wows. However, if you’re receiving angry emotions or laughing emotions or sad emotions, these will all more than likely be negative things.

While trying to understand the new Facebook data may have become more complicated, it’s nonetheless important to you and your SEO strategy. Data, such as what you receive from Facebook, can largely beneficial in trying to figure out where your users stand on your brand. It’s also a great tool for measuring how effective your marketing campaigns are, and how well users are receiving you. Therefore, it would do well to take the time and study your Facebook data and better understand what it’s saying. Yes, this will take a little legwork on your part. But, if you have an emotional target in place before you post content, and diligently look into the results. You can make understanding your Facebook date not only easier, but you can also use it to your marketing strategies advantage.

How To Build Broken Links

By | SEO | No Comments

SEO is complicated at best, and at worst makes you want to curl up in a fetal position and stay in a corner for the rest of your life, with pretty much every other feeling in-between. It requires an extensive amount of knowledge, effort, and the ability to be able to strategize and see where your niche is lacking. One area in particular, which a lot of niches will lack, is with broken links. Broken links are all too common in the virtual world, and can often times have a negative impact on a website. That is why being able to either fix or build upon broken links is so important, especially when it comes to outranking your competitors. And while repairing links to your own site may be a lot simpler, stealing away broken links from your competitors can greatly improve your SEO rankings.

Essentially, broken link building is a strategy that requires you to find resources in your niche market that are no longer active, re-create a version of the content its linked to, and then reach out to webmasters who control the link to that content and ask them to replace the broken link with your newly created resource. This is a lot easier said than done, so in this article we’ll give you a generalized idea of can start to master the art of broken link building.

Often times, trying to fix a broken link can be hard, confusing, and require a ton of time and knowledge in order to search queries and crawl and scrape the web and Google results. However, there are easier ways to come up with a list of broken links from your competitors. For instance, there are databases or you can put in your competitor’s domain and look and see where their broken links are occurring. Just a side note, if you use this technique with your own specific website, it’s technically called link reclamation. But it’s by all case and purposes similar.

Once you have your competitors broken links in place, now is the time to look and see what type of content was on the page it was originally meant to link to. More than likely if you are a direct competitor, you will probably have some similar content already in place. If this is the case then you are one step ahead in the process. However, it’s always better to be safe than sorry. So, if there’s any question as to the similarities in content, it’s always best to create new content that better resembles your competitors.

Finally, now that you have the broken links and your content, it’s not time to seek out the web site owners who actually link to these pages. This process can sometimes be tedious because you have to find all their contact information. However, once you do you need to reach out and ask them if you can replace the old broken link with your new content. This is mutually beneficial, because it not only provides you with new links to your website, but it also helps the Webmaster cleanup their website. Talk about a win-win.

Link building, while not easy, is actually a fantastic way to provide value to your website. While at the same time helping in your SEO strategy to outrank your competitors. Plus, you’re essentially stealing away broken links from your competitors, so this just further sweetens the deal. Just be sure that when you start you give yourself the time you’ll need to dedicate to the link building process.

3 Tips To Better Your Local SEO

By | Local SEO, Marketing | No Comments

SEO is often times the hardest thing to master when it comes to your online marketing strategy. It has a lot of twists and turns and rules and regulations that have been set in place by search engine giants, such as Google. And unfortunately, mistakes can be costly as they can lead to penalties, fees, and even in severe cases the shutdown of your site. So, as you develop your SEO marketing strategy, you’ll want to make sure that you have the proper understanding of how works and the type that will best benefit you. For instance, often times local SEO is actually your best bet. However, it is probably one of the most underused types of SEO in the digital world. Maybe this is because it can be somewhat of a challenge to learn how to market locally online, however it doesn’t have to be impossible. In this article will give you 3 tips on how you can better implement a local SEO strategy.

Tip #1: Focus on Localized Content

Anyone who’s been in the marketing world long enough knows that content is key, especially, quality content. Without quality content you have nothing to provide your users, nor will you give Google a reason to rank you in the search engine. In fact, you’ve probably heard the phrase, “Content is King”. The reason behind this saying is because it’s one of the primary ways that Google decides whether or not you’re reliable online source. If Google decides that you have nothing to offer, it will drastically hurt your SEO rankings.

In addition, if you can provide not only quality content, but also content that is relevant to the user, you will be able to show the search engine giant that you are relevant. And therefore will get the better rankings. This is why when it comes to local marketing, you need to make sure that you’re incorporating local issues into your content. For instance, start a blog and write about things that are going around on around your town, and incorporate it into your business. By incorporating local content you will help your chances of Google ranking you higher in your particular niche. This is because since you have quality content to offer about your market and niche, Google find you a relevant and reliable source for that area.

Tip #2: Maps, Directories, & Citations

Another fantastic way to help your rankings locally is by making sure that your business is both present and optimized on Google maps. After all, if people don’t know where you are, how the world can expect them to get to you? In addition to this, a huge market is often left untapped through Google My Business. GMB is a free tool that allows you to gain more exposure and manage how your business appears in Google maps. And if you are a legit business, you can claim your listing this very day.

The other thing you want to think about is ranking well on other sites such as Yelp, Yahoo Business, Super Pages, Yellow Pages, etc. A lot of times people will pay attention to these directories when looking for specific a business, and especially when trying to get contact information. So, make sure that your information is up-to-date on these sites and is fully optimized for better rankings.

Tip #3: Local Link Building

Next to content, link building is perhaps the most important factor when it comes to SEO. However, just like with many other things in life, not all links are created equal. In order to rank well with Google you have to be able to provide quality and legitimate links to your site. This can be done through many ways, including local influencers linking to your content, posting how-to videos on YouTube (while using a title and meta-tag that incorporates your local niche), guest blogging, commenting on other blogs, back linking to your website, etc. You also want to get links from sites that you want be associated with. Just make sure that you never pay to play. When obtaining links, it must be done organically or you run the risk of being penalized from Google. So, the best way to get local links is by building relationships with other local businesses and influencers that can help boost your business and content.

Local SEO does not have to be difficult to master. It just takes time and a strategic plan to know exactly what you’re going to do with how you’re going to accomplish it. If you follow these tips, and put forth the effort your business deserves, you too can create a dynamite local SEO marketing plan for 2107.

Navigating The R’s (Reputation, Revenue, Rankings) of Local SEO

By | Local SEO, Marketing, SEO | No Comments

One of the most important things you can do in your marketing strategy is come up with a solid SEO strategy. Reason being, everything these days is done online. In fact, studies show that about 84% of consumers are now getting most of their information via a mobile device. This means, that when conducting a marketing plan, you need to be making sure that you are not only including SEO in the plan, but you’re making it your top priority. Having a fully optimized website is the absolute best way to gain rankings on search engines, such as Google. However, there is a lot of rules and regulations that go along with it, and it’s important to know what those are and how it operates.

This rings particularly true when you’re talking about local SEO. Local SEO tends to be one of the most ignored aspects of SEO in the digital world. Why this is, is not necessarily known. But, we would speculate that it’s because most companies don’t take the time to actually figure out what they can do with their SEO locally. In this article, we will explain to you some of the main components of local SEO and how you can navigate its 3 R’s to help you come up with a dynamic and effective SEO strategy.

First, we’ll start by establishing the 3 R’s of SEO: Reputation, Revenue, and Rankings. These 3 components are what you’ll want to focus on one walking through your local SEO strategy. So, let’s start with the first aspect of local SEO, which is guideline compliance. By guideline compliance we mean that you need to make sure you are adhering to all of Google’s rules and regulations. Essentially, this just means that you aren’t a spamming website. This protects your reputation, because it shows that you conduct yourself in aboveboard fashion. It protects your rankings, because you don’t incur any penalties. And it protects your revenue because your resources are not wasted on any faulty or shady practices.

The next aspects to local SEO is your website. You want to make sure that you have a fully optimized and functional website for your consumers. This means that you optimize your speed, fix any broken links, have quality content, develop a user-friendly website, etc. This protects your reputation as it delivers excellent customer service. It will protect your rankings in that any fees and penalties will not arise because you have excellent content and organic standing. And it protects your revenue in that you’re not losing conversions to unhappy users who had a negative experience.

Next, we’ll move on to reviews. Reviews are vital when it comes to ranking positively on Google. And if you’re shooting for a strong SEO local standing, you have to have good and positive reviews. This means that you give your users and consumers the absolute best experience possible. This not only pertains to your website, but it also pertains to your customer service, products or services, efficiency within your company, and how well you respond to your reviews. This will protect reputation in that your customers will come in with a sense of trust from current or previous customers that have given you a positive review. It also gives you a leg up for developing a sense of brand loyalty. It protects your rankings by surpassing competitors was a higher percentage of positive reviews. And it protects revenue by gaining more conversions than you otherwise would have without your reviews.

The last aspect, but certainly not the least that we’ll discuss is social media. Social media is becoming one of the most vital and predominant methods of how we actually disperse our content, even on a local level. So, you need to make sure that you have a strong social media platform in place, whether that is Facebook, Instagram, Pinterest, Snapchat, etc. You also need to develop a strong following. This will protect your reputation in that you are both contributing and managing the online conversation of your brand. It protects your rankings because social media is now directly related to how Google will rank you within a search engine. And it provides revenue and in that neglected consumer sentiment will stray away from negative reviews or lost transactions.

Local SEO is a fantastic way to help build your brand and create awareness. You just need the proper tools in place in order to best develop a winning strategy. By following these examples, and understanding the importance of the 3R’s in local SEO you will be able to come up with a dynamic plan that will bring you success in 2017.

 

Breaking News: Content Is No Longer King

By | Content Marketing, Marketing | No Comments

In the world of SEO you’ve most assuredly heard the saying “content is king”. This is pretty much the daily mantra of almost any SEO marketer. And while this phrase has merit, it actually is one of the biggest lies that have ever been told in digital marketing. Why? Well because while content is vital, SEO is far more than just a bunch of quality articles, blogs, or videos. It encompasses a vast array of different elements that need to work in unison in order for rankings to sore on search engines. Saying that content is king, is pretty much the equivalent of saying there’s a magic diet pill that will let you lose 100 pounds while eating McDonalds everyday. It just doesn’t make sense. There is no “magic pill” in SEO.

In this article we will show you the different elements that you need to help bring your SEO strategy flawlessly together.

The first aspect you need to look at is prioritizing your pages. If you have an older website, you may have pages that rank highly in certain keywords that you aren’t even aware of. So, stop what you’re doing, and go use online tools that are available to you to figure out which of your pages are ranking for valuable keywords off the first page of search results. Once you have found those pages, make them your top priority. You need to gather about 3-5 links off that page, and then set up a biweekly reminder to make sure you continue to keep on top of the pages rankings.
The second important aspect to a solid SEO strategy is to refresh your content. You can have the most amazing content in the world, but if it’s old, it’s not going to help you. Content online isn’t like wine, it doesn’t get better with age. Rather its like milk. It’s great when it’s fresh, but let it sit and it turns sour. So, make sure you’re constantly updating your content. The more you update, the more your website will be crawled by search engines. Especially when it comes to Google.

They pretty much take the philosophy that if your website isn’t offering the latest and greatest information, it isn’t going to be able to provide accurate answers for users. And therefore will rank accordingly. Of course there are always exceptions to this rule in rare instances. However, the rule to keep updating as often as you can.

You also need to make sure you’re taking control of your index. It was Eric Enge who said, “If you want to win the lottery you need to buy at ticket.” This quote is what reflects his own personally philosophy that indexing matters, therefore every page matters. Especially nowadays when it comes to your mobile site. Since about 80% of searches are done online, it’s important to make sure that your webpages are mobile-index first. And there are ways to monitor this yourself, like with using Google Search Console. This Console basically runs an audit on your pages to show you how well its optimized. And proper optimization is essential in a healthy SEO strategy.

Finally, the last piece to a winning SEO strategy is, wait for it, content. Yes, content is still important, it’s just not necessarily king. You need to have good quality content in order to rank well. If you don’t, Google will pretty much write you off as non-important because you unable to satisfy the needs of your niche market. So, when writing content, make sure it’s directed toward the user first. Keep it about 800 words in length, because yes, size matters. Don’t be afraid to link out to relevant sources, in fact it can even lead to reciprocated linking. And always, always, always keep all of your content mobile friendly.

Content may have been knocked of its throne. But, that doesn’t mean it still doesn’t play a necessarily and vital role. You just need to make sure you see it as less of a king, and more as a conductor. It’s the thing that helps all the other elements of SEO come together to make one beautiful and successful symphony of search engine rankings.

2017’s Most Important Ranking Factors

By | Marketing, SEO | No Comments

It’s a new year and that means that once again time is changed. This rings true in the SEO world as Google’s algorithms are ever changing. And because this search engine giant pretty much dictates how well you rank on search engines, it’s important to understand how it ranks you. According to several reliable SEO case studies, in the year of 2017 Google, and other search engines like it, will rank on four particular factors.

In this article we will discuss those factors, in the importance behind them.

 

  1. Content

First, let’s start with the most important of Google’s ranking factors. This is content. In fact, you’ve probably heard the saying “content is king.” Well, while this statement isn’t completely accurate, it does have a lot of merit. This is because in recent years we have seen the virtual world start shifting away from keyword focused content to more relevant content that is written in a organic and natural language. We have also seen this to be true when it comes to Google, because as the years go by the percentage of the highest ranked landing pages that have keywords in their H1 is dropping year-by-year. Essentially, this means you will to start to focus on the relevant articles versus arbitrary keywords.

The reason being is that Google wants to best appeal to the user. And relevant content appeals far more to a user that an article stuffed with keywords that has really no relevance to what it is they are searching for. So, when writing your content for 2017 you need to make sure that it is of the highest quality, that it is relevant to your demographic, and that it is superior to competitors content. You can make it superior by adding elements such as pictures, video, outbound links, downloadable PDFs, podcasts, etc.

  1. Backlinks

Backlinks have always been important ranking factor with SEO. This is because backlinks are essential to driving users to your site. After all, what is the point of writing content if you don’t get any credit for it, or if users don’t even know how to find where it came from. So, backlinks are the key to helping users find you, and having them convert as loyal users. And Google continues to value backlinks and its ability to help you rank on its search engine. However, in recent years, Google has learned how to distinguish good links from bad links. Granted, more links will still result in a higher score, but only if they’re from a number of diverse and authoritative domains. So, as you start to backlink in 2017 make sure that yes, you backlink often. But that you’re searching out credible and authoritative sources in order to gain quality backlinks. You can do this several ways. One is by creating quality content that users will want to share. “How To” articles are also another great backlinking tool, as they give extreme relevance to a topic, which again will lead to shares. Also, guest blogging is a great way to gain backlinks. It opens the door for you to not only be seen on different platforms, but to also gain relationships with influencers that can help further promote you and your webpage.

  1. Mobile-First Indexing

If you’re at all familiar with the SEO world, then you probably remember Mobilegeddon back in 2015. For those of you who don’t know, this was when Google switched its algorithms to require webpages to be mobile friendly. Well, now in 2017, Google is starting to switch to a mobile-first index. So, this means that if your website isn’t already optimized to be mobile first, it’s time to get on it. After all, about 80% of all searches are done on some form of mobile device. And if your website isn’t indexed to be mobile first, it could seriously hurt your rankings in the months to come. In order to optimize your site, use to Google Search Console to audit your pages and see how well they’re optimized for mobile.

  1. Other Technical Factors

There are several other factors that will play into ranking on the first page of Google in 2017. But the two most important are probably speed and your HTTPS encryption. Speed is important because the average user will only wait about 3 seconds for a page to load before they decide to move on to the next site. So, you need to make sure that your pages are optimized for quick loading time. Otherwise it’ll cost you not only rankings, but also user conversion as well.

HTTPS is important because it has now become more relevant than its HTTP counterpart, and Google will mark those websites that have not switched to a HTTPS encryption in 2017 as unsafe. And of course, not only will your website be marked as unsafe it remains an HTTP encryption, but it will also hurt its ranking ability as well.

There are several other factors that will play apart in how well you rank in 2017. But these four areas are the most vital to consider. If you keep these four elements as the forerunner to your SEO strategy, you will be setting yourself up for ranking success in 2017.

 

Are Organic Keyword Rankings Still Relevant?

By | Marketing, SEO | No Comments

The world of SEO is constantly changing. Ever since its start over a decade ago, businesses have been required to adapt their strategies year-by-year as Google and other search engines change algorithms and rules in the game of SEO. Before, the main way to rank on Google was through the use of keywords. In fact, ranking organically through keywords was the most sought after achievement in the world of search engine optimization. Whether you were a small business or major brand, you would strive to attain the first organic ranking in the search engine results because it would help drive traffic to your site.

However, times have changed and so has the way people shop. Because of the ever-popular growing world of paid advertising, and the expansion of universal search, keywords are starting to diminish at an alarming rate. So now, SEO’s and digital marketers have to take the time to consider whether it’s worth their energy and resources to achieve premier organic rankings, just to get the click through rates. Reason being, keyword rankings now are not the only way to connect to online customers. In fact, just because you have the top organic listing or ranking, it does not guarantee you a conversion rate. Case-in-point, one of the main problems with keyword rankings is that any consumer can click-through to a website but can immediately leave because the title tag and meta-description were not in line with the contents of its associated landing page. (This is primarily because the company did not do its due diligence in creating quality content or taking the time to focus on the true needs of their niche.)

This being said, ranking first on Google does not mean that every visitor is going to turn into a paying customer simply based on the fact that you have the majority of the keyword power. In fact, there is another outlet that is becoming even more popular in converting users and customers. Enter social media. Social media several years ago wasn’t even on the radar for Google for its SEO marketing ability. However, because of the boom in social media connectivity, businesses and brands suddenly have had access to free channels that are far more useful for attracting new business to their websites.

Social media outlets such as Facebook, Instagram, and YouTube are now the most sought after ways to connect with potential new customers. And paid advertising on these media outlets is starting to far outweigh the popularity of keyword ranking. This is because it is far easier for an SEO marketer to find their niche market through social media, and pay Facebook or Google to advertise to their potential customer’s media page directly. Thus eliminating the effort it takes to rank organically. Not to mention that Google is now starting to focus more on local options for consumers, as opposed to a company far outside a users geographic map, simply because they rank higher in keywords.

With all this to say, there is still a time in a place for organic keyword ranking. In fact, despite diminished visibility and click-through-rate within particular types of search listings, organic keyword ranking still remains one of the most powerful ways for brands to connect with new customers. Marketers can still maximize traffic and conversion rates through keyword rankings by creating quality content around niche concepts and phrases that target their audience directly.

So, what is this mean for the world of keyword rankings? Well, it means that while it is starting to become a little less popular, it still remains relevant, as long as you’re focusing on quality content and targeting a specific niche. These things have to go hand-in-hand in order for organic keyword rankings to make any sort of difference in the ever-changing world of SEO. Therefore, it is your job as an SEO or digital marketer to understand the changing trends and how to better strategize for your SEO in the future.

 

 

Your Social Media SEO Checklist for 2017

By | Marketing, Social Media Marketing | No Comments

Whether you are a consumer or you’re a business, social media has become a main staple in our everyday lives. It’s how we now get our news, it’s how we figure out the latest trends, it’s how we shop, and it’s how we interact and talk with people in general. Social media plays a significant part in not just our daily lives, but it also in growing our businesses. If you’re a business owner, you should already be aware of how much social media can be used as a platform to promote and grow your brand. However, staying on top of your social media isn’t always easy. Managing it can be tough, as well as utilizing it to the best of its marketing ability. That is why we will present to you in this article how to better manage your social media marketing strategy, and further boost your SEO.

One of the biggest reasons you’ll want to invest your time and money into social media marketing is because, as we said, it is one of the best ways to capture the attention of not only existing customers, but also attract new customers. However, your results will be completely dependent upon the goals that you set. Which is why it is so vital when starting your process of coming up with a strategy that you have set goals in mind. Whether this be to increase brand awareness, reach a new target market, grow brand engagement, increase traffic to your website, explore new business ventures, or work with new clients, you’ll want to know exactly where you’re going before you even start. Which brings us to the strategy process.

Step #1: Brainstorming

Once you have your goals set, you’ll want to start the brainstorming process. It’s here where you’ll come up with the ideas of the different ways you can boost your social media marketing. A few ways you can do this are to be aware of the latest trends and see how they can fit your strategy. You can reevaluate your platforms and see if they are still suitable for your audience, or if you’ll need to start building new platforms. You’ll want to engage in new content ideas and experiment with them. And most importantly you’ll want to be creative and think outside the box. Don’t be afraid to ask for help in bringing other team members to help widen your perspective.

Step #2: Planning

After you have completed your brainstorming session, it is now time to start planning an effective and well thought out strategy to help your social media marketing. In order to do this you want to ask yourself a few questions, and make necessary updates to your old strategy. For instance, you want to ask yourself what improvements you need to make to your existing content calendar.  Ask yourself how effective is your current content and are you creating enough content at an effective rate? You’ll also want to reevaluate the different channels that you’re using. Are they effective? Or should you add new ones? During this process make sure that you organize your goals and have a well thought out plan to reach those goals.

Step #3: Implementation

This is probably the most difficult part. Because you can brainstorm and plan all you want, but if you never implement your strategy you will get nowhere. So, once you hit this stage you are now ready to check the practical aspect of your social media marketing. For instance, are you making sure that you’re following and implementing your content calendar? Are you monitoring all of your social accounts? Do you have a plan in place to deal with emergency or high priority situations? Have you evaluated your customer service and made a plan to better optimize it with social media? All of these questions and more need to be answered and implemented in order to be successful. Also, you need to make sure that not only are you implementing content and managing your social media outlets. But, you also need to make sure that you’re responding to your customers and replying to their comments. After all, they need to know that they are more than just a number to you.

Step #4: Measurement

This step is vital because this is where you will keep track of how the implementation of your plan is going. You’ll need to make sure that you’re consistently looking to see if your initial goals are being met. And if they aren’t, ask yourself if were they realistic to begin with? If the answer is no, go back to the drawing board and strategize more realistic goals. If your goals are being met and things are going smoothly, then make sure you’re staying up to date with all of the data that is coming in, as well as staying up-to-date with current trends and the needs and wants of your customers.

Although there is no perfect strategy, you can come up with the best type of strategy for your business with social media marketing. It just takes some time, hard work, and creativity in order to create a winning strategy that will help boost your SEO for the year 2017.