If you have been in the virtual world for the past few years, you know all too well how much social media now dominates your SEO rankings. Social media is literally becoming one of the main pedestals of how content is distributed, and how brand loyalty is built. In the past, social media platforms such as Facebook, made it pretty simple to determine whether or not someone liked your content, product, service, etc. simply based on how many likes you received. Reason being, all of the negative emotions or disdain of aforementioned things were solely expressed in the comment section. However, now that Facebook has added in its extra emotions such as love, wow, angry, and sad, it has become far more difficult to be able to easily judge how your content/product/service is being received. Trying to read Facebook data these days can often be confusing, whish is why in this article we will give you a better idea of how you can read the data that is coming through from your Facebook posts. And what the emotions could actually mean.
First, it’s important to understand how different emotions are elicited, and whether or not they are in support of your content. For instance, as crazy as it may seem there are times when an angry emotion or a sad motion will actually be in support of your content. For example, let’s say that you post an article on how your local Humane Society will have to put down several of their dogs if they are not adopted come the end of the month. More than likely, you will not want to receive likes, laughs, or loves on this post. In fact, any such things could actually be in opposition to the purpose of what you’re trying to accomplish, whereas sad responses and angry responses would actually be in support of your content.
This is why we encourage you to have an emotional target before you post your content. By having an emotional target before you post your content you will be able to better understand yourself what it is you’re trying to elicit from your users. And it will also help you determine how successful your content piece actually is based on the type of responses you receive. For instance, going back to the aforementioned article, you should expect to receive sad, angry, or wow responses. On the flip side, if you post content on a product or service you’re offering you should hope to receive likes, loves, and maybe even wows. However, if you’re receiving angry emotions or laughing emotions or sad emotions, these will all more than likely be negative things.
While trying to understand the new Facebook data may have become more complicated, it’s nonetheless important to you and your SEO strategy. Data, such as what you receive from Facebook, can largely beneficial in trying to figure out where your users stand on your brand. It’s also a great tool for measuring how effective your marketing campaigns are, and how well users are receiving you. Therefore, it would do well to take the time and study your Facebook data and better understand what it’s saying. Yes, this will take a little legwork on your part. But, if you have an emotional target in place before you post content, and diligently look into the results. You can make understanding your Facebook date not only easier, but you can also use it to your marketing strategies advantage.