Monthly Archives: January 2017

Isomorphic JavaScript & It’s Role in the Future

By | Marketing, SEO | No Comments

SEO is already complicated on its own. Especially when you’re dealing with JavaScript-based websites. They require a lot of knowledge, development, testing, and are extremely difficult to get right. But unfortunately, JavaScript is here to stay. After all, it does let you create fast, dynamic, and beautiful websites that are focused on delivering a great user experience. And since we have seen a significant trend in Google’s search engine to support user experience and performance, having a website that strong in JavaScript is a good thing.

However, Google is far from perfect when it comes to crawling and indexing JavaScript. Which is why SEOs tend to want to lean towards a mix of traditional server-side rendering and small pieces of JavaScript added to the browser, as the universal solution. This just helps to make applications more searchable and indexable, by search engines. Again, unfortunately, this isn’t perfect and it’s often difficult to maintain, and not all applications can be implemented. Also, the user experience doesn’t tend to be great, because it takes time to load all the JavaScript libraries and bootstrap application.

So, what’s the solution? Enter isomorphic Applications. Isomorphic applications, or universal applications, can solve the problem of crawling and indexing by performing an initial render on the service and then using that HTML as a base for bootstrapping the JavaScript application in the browser. This approach truly is the best of both worlds and it provides fully indexable, fast, and user-friendly websites.

Essentially, how an isomorphic application works is that it uses the very same JavaScript code used by our application to help run it on both the server and the client. Thus, allowing you to feed your application with some data coming from the database on the server, running it, and capturing the resulting HTML output that would normally require a browser to assemble. This can also solve the problem of crawling because isomorphic applications execute code on the server to render static pages and then leave all the JavaScript responsible for user interactions to be run by the browser. As a result, the crawler sees the very exact same output that the browser does, which in turn solves that SEO indexing problem. Plus, online JavaScript heavy-code takes time to download, and isomorphic application speeds up your downloading time. Which helps to improve user usability. Making your visitors to your page, much happier.

But, with like everything else, this will come at a price. For instance, your server will need to support running NodeJS applications. Basically, what this means is that this approach is not very well suited for existing projects, and it’s not a plug-and-play solution. Also, it requires a lot of knowledge and expertise. Which means you may need to hire a developer who’s familiar with isometric applications in order to best implement it within your SEO strategy.

However, overall isomorphic applications are a very promising way of solving SEO indexing problems that have been bugging the community for years. And, if you’re building a new, large application that requires a fair amount of SEO compatibility, then this is something you should definitely consider. To know for sure, we recommend doing research and talking to a developer about whether or not the isomorphic application is the way to go for you and your company.

Seeing Into The Future With Social Media Data

By | Marketing, Social Media Marketing | No Comments

You have seen “Back to the Future”, right? Well, if you haven’t you should. It’s pretty much a classic. But, for those of you who have seen it, know we’ve always dreamed of being able to have the hovercrafts, the cool gadgets, and of course, the ability to travel into the future. After all, time travel is probably one of the most sought after and talked about forms of travel, especially on sci-fi networks. While it may seem impossible, or out of our reach, what if we told you that even though you couldn’t travel, you can predict the future by watching social media trends? In this article, we will share with you ideas behind how we think you can see into the future by just opening up and studying social media data.

Let’s talk about food. If you noticed, in the past 5 years the idea of getting healthy and in shape has increased dramatically. Yes, we’ve always seen those ads to lose weight and to shed those extra pounds. But, recently we have seen more of a trend to get it in shape and eat healthier diets. Before, “healthier” meant low-fat diets. Now however, it means a diet consisting of healthy fat and low in carbs. So, how does it have anything to do with predicting the future? Well, this is just an example of how a certain industry will watch trends on social media; so different food manufacturers and restaurant owners will know how to structure their menus. Case in point, gluten-free. Prior to 2010, you rarely saw items that were gluten-free. And if you did, their price tag was an enormous. However, now you can go to almost any grocery store, and they’ll have their own gluten-free aisle. The same goes for a restaurant. Nowadays you can get your own gluten-free menu.

The reason there’s been such an influx, is because those food manufacturers and restaurant owners watched the growing trends of gluten-free, healthier fat options, and low-carb diets on social media. And then they implemented those options in their manufacturing processes and menu items. After all, the whole point of business is to get people in your doors. And the way you get them in your doors s is by offering what they want. And to know what they want, you have to watch the market and the trends. And in social media, it’s so easy for people to share content about different health trends. And by analyzing the data of these trends and seeing what is being clicked on and hit the most, you can actually determine what to expect in your industry in the future.

Another example is travel. Right now one of the most trending locations to visit is Australia.  So, if you are a travel management company. It would do you well to look into why people are trending Australia, and where it is they want to go once they get there. By digging into details about down-under social conversations. You can see that what users are interested in seeing, like for instance, the Great Barrier Reef, wallabies, and the Sydney Opera House. All of this data will be able to help you better predict what people will want, and give you the edge on marketing to these very users.

On the flipside to this, you can actually even predict how users will respond before an item is even released, case in point self-driving cars. While this is a sci-fi dream, there has actually been a lot of trending social media with a more negative response to self-driving cars than there has been a positive response. By analyzing this data, or similar data according to a product in your industry, you can better predict how users will respond to a product before it even comes out. Which can save you tons of money in the long run by releasing a product that only a few people may be interested in.

Social media has become one of the most powerful ways to market to your users. It also has become a way to dramatically increase your SEO. And now, you can even use it to predict the future. So, it would do you well when creating your SEO marketing strategy, to focus on social media trends and analyzing the data. If you do this, you’ll give yourself a competitive edge and know how to market to your users in the best way possible.

Google Confirms: The Link Command Is Officially Dead

By | Marketing, SEO | No Comments

Trying to stay on top of the SEO world can be tough. Especially when Google has a tendency to do things without giving anyone much notice. After all, the search engine giant essentially dictates the rules of the virtual world. And this new confirmation, while not surprising, is one of those “finally” moments. For years now many webmasters have stayed away from using the link command. However, Google would tell them that the link operator wasn’t “dead.” And while the command did tend to be avoided, would still produce results. Making it deceiving to any user, implying that the function still did work.

This has definitely caused issues to arise over the years, where more inexperienced SEOs were unaware of this, and banked on the fact that it could return results. This isn’t the first time Google has taken its time in informing us of what’s going on, or to expect changes in their algorithms. For example, you may be remember the disaster that was Mobilegeddon back in 2015 when Google required a website to have a mobile-friendly index. Or, get penalized and have your website pushed back down the ranks of SEO. And for anyone who has spent time building up their website to compete in the SEO market, or any market for that matter, knows how exasperating that situation was.

However, as of a few days ago, Google’s John Mueller finally released a statement telling SEOs not to continue to use the link command. Now, they still haven’t commented on when they will make sure the command returns nothing or at the very least a message stating that it no longer works. But, at least they have finally conceded to letting us know that the feature is not working at all anymore. This should come as a relief to many SEOs, for no other reason then this issue can finally be put to rest.

With that being said, now is probably a good time to go and double check your own website’s links, and fix any problem areas. There are several tools online that are available to assist you in this operation. No one can really know what else Google is going to have in store for us this coming year. So, take these first few weeks in the beginning of 2017 to make sure your website, and all it’s functions, are in tip top shape. This will just help you to avoid any surprises down the road. And when it comes to the world of SEO, surprises are not a good thing.

Even though Google’s antics can sometimes be frustrating at best, we have to admit they do know what they are doing. Well, that and if you don’t comply you may as well kiss all your SEO efforts goodbye. So, take your time and due your due diligence to best predict what Google will have in store. There are plenty of forums out there that you can look to in order to glean knowledgeable information about what Google has up their sleeves. Which can help you avoid either another Mobilegeddon, or even using something as simple as a dead link command. The SEO world may be complicated to master, but it’s not impossible. So, good luck!

 

6 New Facebook Live Features Indianapolis SEOs Should Know About

By | Marketing, SEO | No Comments

If you are heavily apart of the online world, or are a marketing agent who specializes in SEO, then there are a few updates to Facebook you should be aware of. This year in 2017, Facebook launched some new tools to their Facebook Live feature. There are 6 new features specifically, each making the life of those who regularly use Facebook Live a little bit easier. And anyone, whose goal is to dominate the Indianapolis SEO market, or any other upmarket for that matter, knows that Facebook is a vital tool needed to help accomplish that goal.

The first of these features is a Live Contributor. This means that if you are a Facebook admin, you can now assign specific people to live on your behalf. Before, you had to be a Facebook page admin in order to be able to use Facebook Live. This could get especially frustrating if you had several people that you used to contribute to your Facebook page, but didn’t necessarily want to make them administrators of said page. But now, your Live Contributors can start streaming live whenever it is necessary, without you having to give them admin privileges.

The second feature is being able to Go Live from desktops and laptops. Before, you could only use your phone to go live. But now, you can go live via a web browser on your desktop or your laptop computer. Making it easier for those with daily vlogs and other types of broadcasters.

The third feature is being able to pin live comments. This feature gives you the ability to highlight your favorite comments from your viewers, and pin them to the bottom of your live broadcast. This helpful feature gives you the ability to better interact with your audience, and helps focus on the more positive and interesting comments given in your Live broadcast.

The fourth feature video permalinks. Finally, Facebook is adding permalinks for videos. This is a helpful tool for those who are trying to better gain a hold in the Indianapolis SEO market. Facebook will use the format: facebook.com/pagename/videos. This will allow viewers that visit the permalink for your page to be able to be greeted with a live video if you are currently broadcasting. In addition, they will see all your previous live and non-live videos.

The fifth feature is crossposting after your Live broadcast ends. Facebook has now given you the ability to publish your live broadcasts video to multiple pages at once. Prior to this update, you could only crosspost these videos to pages that had the same business manager and pages with different owners.

The final and sixth feature is video insights for profiles. This feature is more geared towards public figures who have 5000 or more followers. It will allow them to gain access to some new metrics, for both live and uploaded videos. These video insights will include:

 

  • Total minutes viewed
  • Total number of views
  • Total engagements

Plus, these public figures will get aggregated insights for every video they publish on over 7, 30, and 60-day periods.

It is good to see that Facebook is adding helpful features for not only the everyday user, but for SEOs everywhere. So, if you are an SEO looking to stay on top in the competitive world of Indianapolis SEO, then familiarize yourself with these new features, and stay on the top of your game.

Snapchat vs. Instagram, Which Is The Better Option?

By | Marketing, Social Media Marketing | No Comments

Let the war for stories begin. Ever since Facebook bought Instagram there has been one key feature that has been added, My Story. It bears striking similarity to Snapchat’s live feed and story. Both disappear within 24 hours, and both are videos that can be 10 seconds in length. So, now the question that begs to be asked is, “Which one do you use?” Can one of these social media platforms benefit your Indianapolis SEO marketing strategy over another? Well, let’s break it down.

The Case For Instagram

Instagram is a well-established social media platform that has about 600 million users. Snapchat on the other hand only has about 150 million user. Plus now, with the added option of connecting with Facebook friends, it makes it much easier for finding and retaining new followers. A higher number of views are also more likely when it comes to Instagram. The ability to be able to tag other Instagram users and being able to use hashtags, allows a greater amount of people to see your content.

The other thing that Instagram surpasses Snapchat in is it’s drawing capabilities. Colors are aligned at the bottom of the screen, as well as three separate tools: pen, marker, and “neon.” Those who are already familiar with Instagram may not see the point in leaving something they know and copies Snapchat. Plus, Instagram is known for their put-together profiles and allows followers to grow with them in their Instagram journey. While Snapchat sticks around for maximum 24 hours, and then it’s gone forever.

The Case for Snapchat

While the case for Instagram is very strong, there is still much to be said about Snapchat. First of all, it stands alone in its Live Stories Features. The ability to be able to contribute to other snaps has always been a popular feature. And of course the option to post a Live Story is automatically generated when you publish a Snap. Plus, Snapchat has the ability to snap any photo/video that’s in your camera roll by the way of the Memories features. With Instagram Stories, the user can only share a photo taken within the last 24 hours.

Then of course there are Snapchat’s filters. No other social media platform comes close to Snapchat in offering filters. From black and white, to sepia, to making yourself a reindeer with a high squeaky voice, to a hippie wallflower, Snapchat offers it all.

Video on Snapchat also has extra features that don’t appear on Instagram. For instance, being able to speed up, slow down, and play videos in reverse are all options on Snapchat. Plus, users can pin emoji’s or text to particular locations in videos.

And then of course, for the grand finale, you have the geofilter.  From rock concerts, to sporting events, to cities, to neighborhoods, geofilters are available to use as overlays when you’re in a particular geographic area. Plus, they’ve now customized this feature so you can make your own.

Still undecided? Well, it honestly is going to come down to what it is you want to get across to your user. Do you want to convey yourself if a more put-together professional manner? If so, Instagram is the better choice for your Indianapolis SEO Marketing strategy. However, if you want your users to see you in a silly, unedited, and raw state, then Snapchat will instantly become your best friend. Essentially, what it boils down to use is this. Both are great options, you just have to decide what platform you want to take. Happy Choosing!

How To Use Twitter To 10x Your Website Traffic

By | Marketing, Social Media Marketing | No Comments

Driving traffic to your website doesn’t have to be a difficult process. If you are aware of the current trends, and how social media works, you can easily automate ways to drive people from social media to your page without having to jump through crazy hoops. In this article, we are going to show you how you can use social media platforms, such as Twitter, to help accomplish this goal of driving 10x the traffic to your website.

First, it helps to have a basic knowledge of SEO and how it works. Keywords, for instance, are particularly important. And they are what start us off in our first step of this 3-step process. The first step is to Reach. So many people skip over this step entirely. There are thousands of people out there on social media who are looking for services exactly like yours everyday. You just have to be willing to be engaged and pay attention to see them. For example, let’s say you’re a business owner who runs a real estate company and you live in Indianapolis. Sure, you’ve done all the proper steps to bump your Indianapolis SEO rating according to Google standards, but you have yet to engage Twitter. But, much to your chagrin you finally realize you’ve left this source untapped when you see how many people posting tweets about “Needing to Find a Place to Live in Indy.” In order to help reach this audience you need to establish some keywords. Once, you have your keywords, such as Indianapolis, house, and apartment. You’ll need to set up your automated workflow.

An automated workflow looks like the following. You can:

 

  • Like their posts
  • Follow them
  • Add them to a list
  • Send them a direct message telling them to check out the blog you just posted about places to live in Indy.

You don’t have to use all of these, but at least use a few of them to engage and organically reach out to your users.

The second step is, Click. Once you’re actually engaging with people and no longer sitting back passively, you’ll need something for people to actually click on. Enter content. It’s important to get out quality content as often as you can. Some experts suggest that you’re posting at least 14 links a day to establish rapport with your target market. The reason the volume seems high is because the average Twitter user only spends about 13 minutes on Twitter a day. And since so much can get lost in the shuffle, it’s important to engage your users multiple times a day. Increasing your chance to be seen and have a user engage your site.

This leads us to our last step, Recycle. This means exactly how it sounds. Recycle your content. However, when doing this it’s best to use a tool to help you properly and efficiently recycle. For instance after your blog post has gone up, 14 days later, a month later, however long, that exact same post will show up again. Although it may seem redundant to recycle content, it’s actually ok because the average user probably hasn’t seen it yet. This strategy can become particularly effective when trying to boost your Indianapolis SEO (or wherever you live).

There are so many options out there now, and a ton of roads you can take when it comes to SEO and marketing. But, by following this process of reaching, clicking, and engaging, you can use social media platforms like Twitter to help boost the traffic to your website x10.

What To Expect From SEO & Digital Trends in 2017

By | SEO | No Comments

As a healthcare professional your schedule can be hectic, your life be crazy, and have little room for anything outside of work and family. Following SEO and digital trends is probably the last thing on your mind. While we understand why this would be the case for many of you. It could be important to note that without at least a basic understanding of where SEO and the digital world are headed, it could have implications on your business, website, and your ability to reach more patients. Granted, no one can determine with absolute certainty where the online world is headed, but predictions can be made from following trends of the past.

For instance, Google over the year of 2016 started making significant changes to how the optimization world will work when it comes to ranking and SEO. Case in point, mobile-first indexing. This means that while we have always optimized our websites for desktops searches in the past, that trend is quickly changing. According to polls, a majority of web searches are now being done through mobile devices. Which means that Google is now going to make it a necessity that your website be optimized for mobile-first searches. In fact, back in 2015 we saw what was called Mobilegeddon. A time when websites would suffer significant ranking loses because they were not optimized to at least be mobile friendly. Well, mobile friendly is no longer going to cut it in the year 2017. In fact, it’s going to be the priority.

So, what does that mean? Well it means that if your website isn’t already mobile friendly, get it there ASAP. And if it is mobile friendly, take the next steps into optimizing it for mobile-first indexing. Now, does this mean we start to ignore or neglect desktop search? Absolutely not, there is still a place for desktop, especially amongst older generations. And since the healthcare industry sees all ages, it’s definitely important to make sure you are still catering to the desktop community.  Our best advice would be to look at your demographic, and use tools available through Google to show you how your website is mostly being used. Just don’t forget to take into account that if your website isn’t very mobile friendly, it could be hurting your mobile searches.

Another thing to watch out for in the year 2017 is speed. On average if your site takes more than 3 seconds to load, you’ll lose the user. Which seems ridiculous, but nevertheless a website that is fast and efficient could mean the difference between gaining new patients and losing them. Again, to help you figure out where your website falls in the speed category, use Google’s tools that are available to help you see how well your website is optimized.

Videos. Videos are now becoming the popular norm on the web. So, when it comes to content building for your website, videos are now crucial. Don’t get us wrong, blog posts still have their place, but it’s far more likely for a user to want to watch than to read these days. And while images can be a good tool, because search engines can’t recognize them, they don’t really do much for you in the way of SEO. So, make sure that when you are coming up with your marketing strategy for the year 2017, videos are included.

There are many other trends that are going to pop up as this year goes on. And we encourage you to go out and read other articles and become aware of the changing digital world. It may not seem like the most exciting thing in the world. But, it can make a huge impact on your business and your current and future patients.