It is no secret that effective Search Engine Optimization (SEO) efforts are necessary in order to help a business thrive. This is the most ideal way to get your business in front of the right people, and eventually turn those people into customers. It is said that visitors from search are the closets to the purchase cycle than visitors from any other source. With 6 billion searches per day, it can be a wonder that anything could ever go wrong with SEO.
How is it then, that some people’s SEO thrives while others seem to do no good for their overall success? If you find yourself relating to the latter, you may be undermining your own SEO marketing efforts without even knowing it. These tips will help you recognize things to watch out for in order to have the best possible functioning SEO marketing.
- If You Don’t Measure Tangible Metrics. There is a reason that people measure their results. If you are not gleaning insight from data you are collecting, you will have no way of knowing what areas to make necessary changes. You want to know how your efforts are performing in contrast with your expectations, and the only way to do this is by measuring the right metrics. Tangible metrics include Conversion Rate Optimization (CRO), visitors area of concentration, and traffic performance. By understanding these results, you will know what steps need to be taken in order to generate more leads and eventually close them.
- If Your Content Disappoints Your Visitors. Although creating great content is absolutely essential, it is not enough for great SEO. Do not give into the urge to create content only to fill a blank space, rather take time to give your users something life enriching.
- If You’re Practicing Stale SEO Tactics. What constitutes as a stale SEO tactic? Prioritizing keyword score. Keyword scores and backlink counts are no longer the gas that makes SEO go. You want to have content that actually rewards someone for his or her time. The only content that will get ranked is the authentic stuff, so skip out on trying to cut corners.
- If You’re Audience Isn’t Number One. This should be your primary focus, and can actually keep you from a lot of SEO traps by emphasizing this strategy. 30% of your efforts should be to truly understand your audience: conduct the necessary research to understand the demographics of your audience and cater to them specifically.