With each passing day, more and more people are using social media. Facebook, Twitter, Pinterest, Snapchat, Instagram, and YouTube—you name it, your customers are there to network. And just like your customers, other businesses are also there to connect their brands.
How do you get noticed and set yourself apart from the rest? How do you stay a step ahead of the competition? With the ever changing world of marketing and an increasing number of companies using these social media sites, you need to think of creative and out-of-the-box strategies to reach and resonate with your prospective customers while working within the expected avenues. And what better way to stay connected to consumers than through this highway of a marketing strategy?
What many businesses have not realized is that there are ways to utilize the full potential of these social media arenas. These sites allow a two-way dialogue of topics, interests, products, hobbies, and more. Here are some thoughts on how you can best increase the publicity and awareness of your brand.
1. Create a team mentality between staff and customers
If you can create an environment of conversation and transparency between your staff and customers, you will create a feeling of trust and unity. Your potential customers with think warmly of your company. Most advertisements can feel like one-sided entertainment from the consumer; but, with social media, the gate is opened for dialogue between followers and your staff, and this communication and participation from consumers helps them feel involved, like they are a part of your team.
2. Create a podcast
Podcasts have become increasingly popular method of communication in the last several years. Customers like to watch videos and learn information, not necessarily feel as if you are trying to sell them something. The one down side to podcasts is that it is not method of two-way dialogue but is still an effective way to communicate information. It can be helpful to also have guest speakers or have other ways to keep consumer interest.
3. Create a live forum
For those customers who cannot make it to your events/sales/auctions, live, online forums will help them feel involved. Live forums will also help them see your business and what is happening at these events to allow another way for more customers to experience your business.
4. Create a glimpse of your company’s everyday life
You can create a video or slide show that demonstrates the good, everyday aspects of your business. This allows customers to see your staff, facility, products, and work environment that give snapshots of who you are, what you do, and how you do what you do. This helps customers connect with your business at a deeper level and will create a further aspect of trust with your company. This method can even help potential employees as well.
In the end, you can implement one or all of these strategies; but, before you do, you need to engage in some research of your future customers and determine which strategy will work well for your company.