Why Social Media Should be Used Amongst Healthcare Marketers

Social media marketing is widely used amongst most companies.  Every single major brand you can think of can be found on any of the social media platforms.  It makes sense too; it is a way to get information out there on who the company is, what they have to offer, and any sort of specials and deals going on.  People love to see what others are talking about, interact with people from different businesses, as well as read reviews and others’ experiences.  The one industry that has been lagging behind in social media marketing is healthcare.  If you own a healthcare type practice, such as a dental or chiropractic office, you should absolutely be putting social marketing media into use.  Read on to see the top reasons why you need to implement this free and easy to use tool.

social-media-doctorsPeople love to see what others are talking about, interact with people from different businesses, as well as read reviews and others’ experiences.  The one industry that has been lagging behind in social media marketing is healthcare.  If you own a healthcare type practice, such as a dental or chiropractic office, you should absolutely be putting social marketing media into use.  Read on to see the top reasons why you need to implement this free and easy to use

Read on to see the top reasons why you need to implement this free and easy to use tool.

  1. Give Your Healthcare Company a Voice. Most healthcare offices don’t exactly come across as ‘engaging’ or ‘friendly’. Take away the sterile feel of the healthcare industry associated with your practice by adding human characteristics to your organization.  Use Facebook to interact with people, share interesting videos, jokes, and even post funny photos.  Anything you can do to not only share helpful information about your organization and what it does, but also engage with your patients is an excellent way to utilize social media.  Keep in mind that you must always go the extra mile to protect your patient’s personal information when using social media (do not use anyone’s name, physical characteristics, health conditions, etc.).
  2. Provide Education to Your Audience. In addition to sharing information about what your healthcare company does, why not educate your audience on health issues? Spread the word by sharing blog posts, writing your own, sharing videos, and posting helpful tips.  Remember the ALS Ice Bucket Challenge?  (Who doesn’t!?)  What a brilliant way to raise awareness about ALS and raise money for the cause.
  3. Social media is a free way to advertise.  Raise brand awareness as well as up your chances of people becoming patients of yours. Make sure your ads are relevant and eye catching (i.e. post them with a photo).
  4. Provide Content That Cannot be Found Anywhere Else. If you’re a chiropractic office you can post tutorials with photos on how people can do daily stretches that will positively impact their posture. If you are dental office you can post videos about your latest technology.  No matter what your healthcare organization is, you have information that can be offered to your audience.