Why Your Healthcare Business Needs Local SEO

By July 22, 2016 Local SEO, SEO No Comments

Local SEO is highly beneficial for all businesses, but especially businesses involved in the healthcare industry. This includes but is not limited to: doctors, surgeons, dentists, chiropractors and health clinic owners. Without the help of local SEO such as Indianapolis SEO, these type of businesses would suffer greatly and would probably loose a large number of their patients. This is true because most people use the internet to search for healthcare providers when they move to a new area or are on vacation and need immediate attention from a healthcare professional.

4-steps-to-local-seo_5348041bd4899_w450_h300Just imagine what would happen if we didn’t use local SEO and patients had to find a provider the old-fashion way? They would simply look for number to call or drive around their area until they found someone who could treat their problem. There would be no way for potential customers to research various businesses and find the best one. And as a result, there would be no way for healthcare facilities to reach more clients than their competitors and expand their customer base at rapid speeds.

We know how important it is for users to be able to find healthcare facilities near them based on the information provided by Google. Studies have shown that “near me” searches are steadily increasing each year and that about 80 percent of them are conducted on mobile devices. Additionally, over 80 percent of all medical “near me” searches are conducted on mobile devices. This means that users are not only conducting numerous “near me” searches for medical facilities but that the majority of them are conducted by users who are out and actively looking for a healthcare facility to meet their needs.

local-seo-search-volumeLocal SEO will help your medical business reach new clients by boosting your search rankings and increasing site traffic. By pushing your company to the top of Google rankings, you will be able to expand your customer base as more and more potential patients become aware of the excellent service you offer. Running a top level healthcare facility will only get you so far, you need to make people aware of your high level of expertise and care. I’d recommend hiring a reputable SEO company such as Indianapolis SEO to help you navigate the world of local SEO.