Ranking well in local searches is highly important for those involved in the healthcare industry, such as doctors, dentists, chiropractors and health clinic owners. These local businesses depend on a growing customer base, which is why it is vital for a healthcare business to be listed at the top of the local search rankings. Unfortunately, many healthcare providers do not rank very well in local listings due to a poorly designed landing page. Here at Carmel SEO, we want your website to be one of the top ranking in your area, so we’ve outlined some of the steps you need to take to improve your landing page and attract more clients to your business.
To ensure you have the perfect SEO landing page, you need to make sure it fulfills all of the local ranking factors. Here is a list of some of the top local ranking factors you need to make sure your landing page includes in order to ensure your site ranks well in Google:
- Optimize your title, make sure it includes the city and state of your healthcare business.
- Title should also include the product or service your company is offering, obviously.
- Make sure your landing page loads quickly. No one wants to wait more than a few seconds for a page to load, and if your page takes to long, users will leave immediately.
- Local links should link back to the local landing page.
- Your HTML name, address and phone number should match your location name, address and phone number.
- Include city, state and the products or services you offer in your header tags if possible.
- Use link-building to increase the authority of your landing page.
By considering the various ranking factors used when ranking your landing page, you will be able to construct your page in such a way that will help it organically climb the local search listings. However, it is important that your digital marketing team continues to focus on link-building and creating informative and interesting content. By concentrating your efforts on links, content, and the various ranking factors, you’ll be able to ensure your landing page is one of the top pages in the local listings. If you have any further questions regarding landing pages and how to improve yours, please contact our experts at Carmel SEO. They’d be happy to help!