How to Avoid Ruining Your Site’s Search Rankings

By July 10, 2016 SEO, SEO Strategies No Comments

At Indianapolis SEO, we’ve encountered countless webmasters who come to us for help after wrecking their search engine rankings thanks to a website redesign. We want to help you prevent this situation by explaining some common mistakes made by webmasters during a site redesign and how to avoid them.

shock-surprise-clickbait-horror-scared-ss-1920The first mistake many webmasters make when updating their site is forgetting to transfer content over from their old site. If your old site had gained any organic search rankings at all then you need to make sure you transfer that valuable content to your new and improved website. If you forget to do this, you will be unpleasantly surprised when your new site plummets in the rankings. Remember to take all foundational content and incorporate it into your new site to ensure it maintains its organic search rankings even after it is updated.

Oftentimes when redesigning a site, webmasters will add new images to give the website a fresh and unique look. However, this is also an aspect of website redesign where a lot of simple yet costly mistakes will occur. For example, if you add flash-based or un-optimized images to your new site, it is highly likely that your search rankings will be severely hindered. Make sure you remember to optimize all new images and to avoid adding flash elements in order to prevent mobile users from getting blocked.

The last common mistake made by webmasters during a site redesign is forgetting to make their site mobile-friendly. Having a mobile-friendly website is extremely important in the technology saturated world we live in, and if you forget to add this vital feature your site will definitely suffer. However, simply enabling your site to be viewed on mobile devices isn’t enough. You need to make your site as mobile-friendly as possible so that it is as user-friendly as possible. This means configuring your mobile site so that it loads quickly and isn’t bogged down with too much information. Also, if at all possible, you should avoid using pop-ups as these will cause many users to leave your site almost immediately.

I hope the information provided above helps you to avoid many of the mistakes webmasters have made in the past when redesign their site. And if for whatever reason you find yourself dealing with poor search rankings after updating your site, feel free to contact our experts at Indianapolis SEO to help you identify and correct the problems.