Understanding the Vital Importance of Technical SEO

By July 5, 2016 SEO, SEO Strategies No Comments

While some people will claim that technical SEO is nothing more than makeup, Senior Search Manager at Pi Datametrics Max Holloway will argue differently.  In his particular role he focuses on helping people with many SEO issues, and a large majority of them are technical in nature. He claims that anyone who truly specializes in technical SEO is focused on working with their clients to meet their needs and brainstorming on creative solutions for SEO.

site-migration-finance-1024x924So, what would your Carmel SEO look like without the implementation of technical SEO?

According to Max, the first thing would be botched migration.  So much can go wrong here, and if you aren’t willing to pay a technical SEO for their full service in this department, you may end up costing your Carmel SEO all of its visibility.  Some of the potential migration hazards include:

  • “No 301 mapping
  • .htaccess rules not written correctly/efficiently
  • Staging environment gets indexed
  • Staging robots.txt or meta robots data brought over to live
  • Different versions of PHP/Apache/jQuery between environments”

Source: https://searchenginewatch.com/2016/06/16/why-technical-seo-is-so-much-more-than-just-make-up/

The next issue your Carmel SEO could potentially face in the absence of technical SEO is faceted navigation.  For this one area, a number of questions arise, such as:

is duplicate content being created?

should we remove facets or add more?

how many products should be displayed on each page?

which of the faceted navigators should be indexed and which ones should not?

These answers cannot simply be generated, and are evolving with each site and its visibility.

Another potential issue, which is often the most overlooked, is optimizing page load.  Page load speed can make or break your Carmel SEO.  The speed can be effected by things like inefficient coding, improperly configured servers, too many HTTP requests, image sizes that are too large, or multiple DNS lookups.  Sometimes entire websites have to be rebuilt in order to improve the page load speed. Each step of the way to doing this, many technical SEO factors must be considered.

As you can see, technical SEO is not something that can be overlooked.  It has a vital importance to your Carmel SEO, and it is the science behind the search.  What you know must be tested, as you can not rely solely on Google.  Google doesn’t always know what works best.  The best way to make sure your technical SEO is not overlooked is by putting in the time and effort it requires or employing a technical SEO to do it for you.