Links matter in SEO. And it’s a good thing, too, because a recent study shows that links are still a prime contributing factor when it comes to rankings. Everybody can breath a sigh of relief. A lot has changed in the internet world in the past few years, but it seems that the value of links are still holding true. Google itself is claiming that links are in the top two most important factors when it comes to promoting your site.
So then why are we even talking about this?
Even though we have established that links are still important, we haven’t talked about why. If we don’t talk about why than SEO companies aren’t going to be able to maximize their full potential. Health care websites tend to have a lot of links attached to them, but if they aren’t doing what they are supposed to be doing the website isn’t going to be scoring as well as it should. A chiropractor can have a blog about important health issues and studies, but if the blog doesn’t link back to the main site the reader is going to go find another chiropractor.
So here’s why links are so important:
- Using the chiropractor’s blog as an example… People want to know how to help themselves. Going to get adjusted is an awesome service, but we still want to know how we can keep feeling that great when we get home and for in-between adjustments. This is where links going to blogs, articles, and pointing back to the website are going to be the most useful. If you don’t slip in your URL, people aren’t going to know where to go to find you. And that’s just sad.
- Use multiple channels! The awesome thing about the internet is that you can market all over the place. Organic traffic search is the obvious tool. What about thinking outside of the box? Local Indianapolis SEO Companies like Millennial Tech Services understand how important it is for healthcare providers to be exposed on click-to-pay sites, too. The health care industry is always tied into sites that you have to pay to access, and this is often an untapped resource. Referral traffic is great, and direct traffic is great. In this instance, organic is not the only way to go!
- Don’t be lazy. I’m not trying to be rude, but I am saying it’s a waste of everyone’s time to just buy links and hope you get some good traffic. What you are most assuredly going to get is some penalties, which will wind up dropping your rankings. Not cool. So do your job! Put your client’s money to good use.
In SEO, everything works together. Links are important, we get it, but they tie into everything else. You can’t slack in one hand and do good work in the other. It all ties in together, and even if you are doing a great job with links, if you are failing in the other aspects it’s all going to fall flat anyway. Remember: content is key.