How Artificial Intelligence is Transforming the World of SEO

By June 13, 2016 Marketing, SEO No Comments

It’s no secret that Artificial Intelligence is gaining power, especially in the realm of SEO. For example, Google now uses the artificial intelligence machine called RankBrain to help rank webpages and compose  search results. With all these advancements in artificial intelligence and its growing impact on SEO, many webmasters have begun making the proper adjustments to their digital marketing strategies in order to stay ahead of the competition.

shutterstock_330496148If you have not yet started altering your strategies in light of the developments in artificial intelligence, it’s time to begin doing so. Don’t let your SEO suffer, use our tips provided by Indianapolis SEO to get started and stay ahead of your competitors!

1It’s safe to assume that RankBrain is just the beginning of artificial intelligence being used to classify and rank websites. Therefore, it is crucial for SEOs to be aware of how RankBrain operates and judges their sites. RankBrain is a major part of Google’s ranking algorithm as it helps decide which websites are relevant and which ones aren’t. While not much is known about RankBrain, it has already significantly altered the way we approach SEO.

2Gone are the days when you could “trick” Google into ranking your website well. RankBrain examines each site and determines its quality. Low quality websites that are not relevant to web users are weeded out and bumped off the search engine rankings.

3Essentially, SEOs need to stop trying to scam their way to a top ranking spot and start focusing their efforts on overall user experience. Your tactics should revolve around making your site as user-friendly as possible through quick loading times, easy navigation, and interesting content. If your site includes all these things and is consistently being updated with fresh and new ideas, then it should have no problem ranking well no matter what artificial intelligence machines Google decides to utilize in the future. Bottom line: stop using spammy tactics and start making your site user-friendly.

And, if for whatever reason you still are uneasy about RankBrain, SEO, and the future of artificial intelligence, I would recommend hiring an SEO company that specializes in current SEO trends. Companies such as Indianapolis SEO will be able to guide you through the ever-changing world of SEO and allow you to focus on other aspects of your site.