User experience is becoming increasingly important in the world of search engine optimization (SEO) and it’s changing the way many websites approach their digital marketing plans. Seemingly small aspects of your site such as website navigation has gotten a higher priority in an effort to improve overall user experience and ultimately boost site rankings.
In this article, we’ve provided you with a few simple ways you can improve your site navigation to enhance overall user experience. A special thanks to Fishers SEO for providing the information listed below.
- Do your keyword research.
Before you can start making changes you need to first collect user data. You can begin collecting user data by doing your keyword research. The goal of keyword research is to collect all the relevant topics from your site. As you compile your topic list, try to think of each individual page as its own separate topic. For example, if you have a jewelry site your topics may be necklaces, bracelets, rings, earrings, etc. However, your topics shouldn’t end there. You also should have subcategories that help customers find more specific types of jewelry. These can be divided up in a number of different ways, but you could start by the style of jewelry (i.e. pendant necklaces, multi-chain or chokers). Try to think of creative ways to help users better navigate your pages. Remember, it’s all about user experience!
- Organize your pages.
Once you’ve collected all your keywords or topics, it’s time to begin organizing your pages. You first need to determine which pages are your top-level pages and then divide them into two sections: company-focused and customer-focused.
Your site should include both company-focused and customer-focused top-level pages to help users find the information they need. Company-focused topics include about us, contact us, blog, etc. Customer-focused pages include the various products or services your company may offer. Next, you need to determine which pages will be your secondary-level pages to figure out which topics will be your subcategories. Remember, you want to be specific in order to help site visitors better navigate your website but you don’t want to overwhelm them. It is a delicate balance so make sure you don’t rush through this process.
If you find yourself struggling through this process and think you may need an expert opinion I’d recommend contacting a knowledgeable SEO company such as Fishers SEO. They’ll be able to guide you through the various steps and answer any questions you may have.
I hope the information provided above helps you as you reorganize your site navigation in an effort to improve user experience!