Monthly Archives: May 2016

How to Improve Internal Linking for SEO using Internal PageRank

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Not many people realize the impact that internal links (i.e. a link to the Contact page of your website found on your homepage) have on a website’s search rankings. The way your site is set up plays a vital role in how it is crawled by search engines and ultimately how it ranks in comparison to your competitors.


To fully appreciate how internal links affect your website, you first need to understand the different types of internal links and how they relate to the tool PageRank.

First, the two types of internal links are: 1) The internal links used to navigate your website. 2) The internal links that appear in content found throughout your site. These links usually lead to other websites.

Strict-Internal-Linking-For-SEO-800x449In this article we’re focusing on links that fall into the first category. It is important to understand the necessity of having well-organized internal links so that users can browse through your site without any issues. This can be done by utilizing tools such as Bruce Clay’s silo architecture as a guideline to help ensure your site is user-friendly. Once you feel your site is well-organized you can begin using internal PageRank to improve your site’s search rankings.

PageRank is one of the many algorithms used by Google to help rank websites in the search results. However, Internal PageRank is a calculation utilized by many SEO’s to make sure there are no issues with a site’s architecture.

pagerank-network-exampleYou can conduct an Internal PageRank examination by using a couple simple tools that are free to download. First, you must crawl your website using Screaming Frog or a similar tool. This allows you to get CSV list of all of your site’s internal links which you will then use to create a network and compute your site’s Internal PageRank. Next, you must download and install the tool called R if you haven’t done so already. You’ll then use the tool R along with your Screaming Frog list to conduct your Internal PageRank checkup to ensure there are no problems with your site’s architecture.

Using these two tools you’ll be able to identify and correct any complications with your internal linking. Fixing issues with your internal links will not only improve your SEO but will also help your site rank better in the various search engines.

SEO = ‘Search Experience Optimization’

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It’s no secret that SEO has evolved quite significantly over the past few years. Digital marketing strategies that were once regularly practiced are now deemed inefficient as we move away from search engine optimization and towards search experience optimization. Search engines are becoming increasingly concerned with positive overall user experience which means that many digital marketers are having to adjust the way they approach SEO.

20160419164329-seo-search-experience-optimizationSo what changes are they making, you ask? Our SEO wizards in Indianapolis got together to discuss this topic and here’s what they came up with:

  1. Remember, it’s all about the user.

Keep site visitors in mind when building out your website. The main concern of all search engines is positive user experience, which means if your site is difficult to navigate or unhelpful in any way, your rankings are going to suffer. Put yourself in your users’ shoes and try to think of ways to make your site more relevant and beneficial to site visitors.

  1. Make it mobile friendly.

If you haven’t already made your site mobile friendly, you’re way behind. It’s pretty obvious how addicted people have become to their phones, which has lead to a spike in mobile searches. Users are way more likely to conduct a search on their mobile device then on a desktop computer. As a consequence, one of the best things you can do for your website’s SEO is make it mobile friendly. This means ensuring all of your pages load quickly, have relevant information and are easy to navigate.

  1. Social media is your friend.

Social media websites are some of the best digital marketing outlets you can utilize. Websites such as Twitter, Facebook and Instagram are extremely popular, and, if you know how to use them correctly, can really help boost your site’s rankings. Get the most out of your social media pages by posting interesting content that will grab users’ attention and make them curious about your site.

  1. Always track your site data.

One of the best ways you can make your site more user friendly is by tracking your site data. This is actually quite simple to do, especially with free tools such as Google Analytics. Use this tool to regularly check things like bounce rate, pages per visit, return visitor rates, etc. By utilizing tools like Google Analytics you can track what users are doing on your site and make the appropriate adjustments to improve their experience.

We hope the information provided above helps you as you make the switch from ‘search engine optimization’ to ‘search experience optimization’!