Not many people realize the impact that internal links (i.e. a link to the Contact page of your website found on your homepage) have on a website’s search rankings. The way your site is set up plays a vital role in how it is crawled by search engines and ultimately how it ranks in comparison to your competitors.
First, the two types of internal links are: 1) The internal links used to navigate your website. 2) The internal links that appear in content found throughout your site. These links usually lead to other websites.
In this article we’re focusing on links that fall into the first category. It is important to understand the necessity of having well-organized internal links so that users can browse through your site without any issues. This can be done by utilizing tools such as Bruce Clay’s silo architecture as a guideline to help ensure your site is user-friendly. Once you feel your site is well-organized you can begin using internal PageRank to improve your site’s search rankings.
PageRank is one of the many algorithms used by Google to help rank websites in the search results. However, Internal PageRank is a calculation utilized by many SEO’s to make sure there are no issues with a site’s architecture.
You can conduct an Internal PageRank examination by using a couple simple tools that are free to download. First, you must crawl your website using Screaming Frog or a similar tool. This allows you to get CSV list of all of your site’s internal links which you will then use to create a network and compute your site’s Internal PageRank. Next, you must download and install the tool called R if you haven’t done so already. You’ll then use the tool R along with your Screaming Frog list to conduct your Internal PageRank checkup to ensure there are no problems with your site’s architecture.
Using these two tools you’ll be able to identify and correct any complications with your internal linking. Fixing issues with your internal links will not only improve your SEO but will also help your site rank better in the various search engines.