The world of search engine optimization (SEO) is forever changing and, as a result, ensuring successful SEO is getting increasingly difficult.
However, our digital marketing experts in Indianapolis have compiled a list of some of the top SEO tactics for 2016 to help you as you navigate the digital marketing realm.
- Focus on content
Just like in years past, having high quality content is one of the most important aspects of successful search engine optimization. You want to provide site visitors with the most relevant and interesting information possible. That means consistently updating your site with fresh and exciting content.
- Don’t forget about link-building
Link-building is another crucial part of SEO that can give your site an extra boost in the search rankings. Linking your site with other reputable sites in your field will help you gain exposure and credibility. You can also utilize tools such as private blog networks to ensure the best possible results.
- Utilize social media
Almost every person who uses the internet is involved on one of the many social media outlets. This makes social media one of the most valuable marketing tools available to SEOs. I’ve said this many times before, but if you aren’t already taking advantage of the numerous benefits of social media marketing, you need to start doing so ASAP. You can use sites such as Twitter, Facebook and LinkedIn to advertise and gain exposure for your website.
- Make sure your site is mobile-friendly and loads quickly
This is now more important than ever, as Google just recently released an update to its algorithm to encourage webmasters to make their sites mobile-friendly. If you don’t already have a mobile-site, it’s time to make one right away. And if you do already have one, you need to make sure it is easy to navigate and has fast loading times. Simplify your site to make it more mobile friendly and take off anything that might slow it down. If you mobile site takes more than a few seconds to load, you will definitely loose a substantial amount of website traffic.