What are meta title tags and why are they important? Many SEO novices have no idea what meta title tags are and the important role they play in search engine optimization.
However, before we can explain the importance of a meta title tag, we first need to define what it is. A meta title tag is located in the <head> section of your HTML and looks like this:
Once you submit information into this title tag, it will show up in multiple locations, such as the web browser tab, the search engine results and whenever anyone shares your link on a social media website.
So you can see why these title tags are so important. The information you enter in your meta title tag will almost always appear whenever someone searches for your site and therefore has a huge impact on the amount of traffic your website receives.
So how do you make sure you write a good meta title tag? Our digital marketers have complied a quick list for you to look over before writing your title tags.
The Six Rules of Title Tags:
- Title tags should be 50-60 characters long, including spaces.
- Title tags should be unique for every page of your site.
- Title tags should describe the content on the page.
- Title tags should always include your company name.
- Title tags should have the most important keywords at the beginning.
- Title tags should be different from your headline.
For example, let’s say you were advertising good pizza in Indianapolis. A good title tag for this could be something like: Best Pizza In Indianapolis: 12 Restaurants You Need to Visit.
Meta title tags are one of the more basic aspects of SEO but they still have a huge impact on the success or failure of your website. Having poorly written title tags can severely hinder your site’s web traffic potential. Even if you wrote your title tags a long time ago, I would encourage you to go back and review each of them to ensure they are written correctly and are still relevant.