Understanding SEO

By May 20, 2016 SEO No Comments

Trying to take on search engine optimization (SEO) can seem rather scary and daunting, especially for an SEO novice. However, here at Carmel Indiana SEO, one of our goals is to better educate the general public concerning SEO tactics to help them make informed decisions regarding their digital marketing. In this article, we’ll explain SEO and one of its most important aspects, good content.

1393282662-3-strategies-keep-website-relevant-googleSEO is pretty self-explanatory. Basically, SEO involves optimizing your website so that it ranks well in the search engines and because Google is the most popular search engine on the web, most SEO tactics are geared toward ranking well in Google.

So what are some of the basic practices of good SEO? SEO is always changing, which means so are the strategies used to ensure success. However, there are some tactics that have remained relatively unchanged over the years despite the many updates that have taken place in digital marketing.  One of these tactics is writing and publishing high quality content to your site. Our offices at Carmel Indiana SEO try to stress the importance of having good content to all of our clients. Writing relevant and interesting content to your site will not only help you climb the search rankings but will also attract more people to your site. An SEO company will use LSI keywords in your content to help it climb the search rankings. LSI, or Latent semantic indexing, is used by search engines to find synonyms for the keywords you use.

Keywords are the most important words used in content as they are the words people use when they search for information related to your site. However, it is important to remember that key phrases are more beneficial to use then keywords because they are more specific. For example, if you Googled “pizza”, a large amount of different sites will appear in the search results, but if you search specifically for best pizza in Indianapolis, restaurants with the tastiest pizza in Indianapolis would pop up at the top. This is an example of how the phrases people use when searching for your site can greatly alter the results that are presented with. Therefore, using key phrases will help you reach a larger audience that is interested in the information your website provides.

I hope this information helps you as you try to better understand SEO and its practices! If you every have any questions regarding digital marketing, feel free to contact one of our experts at Carmel Indiana SEO. We’d be happy to answer any questions you may have!