Most business owners utilize social media sites such as Twitter, Facebook or LinkedIn but the majority are not using these outlets properly, especially the site LinkedIn. LinkedIn is a social networking website designed specifically for businesses, helping them form strong relationships with other corporations via the internet.
However, many business owners miss out on all the benefits LinkedIn has to offer by using it improperly. In this article, we’ll outline some of the ways you can use LinkedIn to help your business reach its full marketing potential.
- Make your profile page professional yet interesting.
You want to make sure your profile page is professional without being boring. This can be achieved through a few simple steps. First, make sure you pick a good profile picture. It should be a picture of only you, smiling, and with a silvery or red background. Next, you need to select a background picture for your page. You’ll have a little more freedom with this picture. You should pick a fun picture that represents you and your brand well. The worst thing you can do for your background picture is pick something boring or generic.
Lastly, to help guarantee more people notice your profile, you need to have as much relevant info as possible listed in your header and career windows. These keywords will show up when people search for them on the site’s search engine and will help more people find your page.
- Fill your profile with engaging content.
Of course, one of the most important aspects of your profile is your personal experience and career section. When filling in these sections, try not to focus too much on your current employer, but rather your past accomplishments and training. Remember, your personal LinkedIn page should be more about you than the company you work for. Also, one way to make your profile more interesting is through the addition of visual content. Adding things like pictures or videos will make your profile more attractive to viewers and keep them engaged on your page for a longer period of time.
Marketing yourself well to other business owners will, as a result, attract more people to your business page. This will in turn lead to an increase in website traffic which should ultimately result in a boost in profits.