Make your site more mobile-friendly with these three easy steps!
- Simplify your Website.
Nothing can be more frustrating than a site that takes a long time to load and gives way too much information all at once. Remember, mobile users are looking at your site through a much smaller screen, so trying to cram a bunch of content on each page will probably lead to a lot of frustration and ultimately a decrease in website traffic. Try to make your information succinct while still being informative and interesting.
- Get Rid of Pop-Ups.
Seriously, just get rid of them. I’ve found that the majority of pop-ups are so annoying to deal with on a mobile device that many users just close out of the window as soon as one comes up. While pop-ups may be ok on a desktop computer, they are often rather obnoxious looking on a mobile device and oftentimes are very difficult to close out of. My best advice is just to get rid of them all together but if you must have them then try to simplify them as much as you can. Don’t require too much information from users and make sure the pop-ups are easy to get out of. If you can, have your pop-up appear only after a user has clicked on a link for it. That way, you know they are interested in the information being presented and are less likely to get frustrated.
- Utilize Accelerated Mobile Pages (AMP).
Accelerated Mobile Pages (AMP) were recently created by Google and a few of their partners. AMP sites load much faster and, as a result, get top priority in the Google search results in order to encourage web designers to create them. However, AMP is still in the beginning stages and there is a chance that it could end up being terminated. If you have enough time to create them and would like to use AMP on your site then I would say go for it. If you have a WordPress site, making the adjustments is fairly simple, as they provide you with a plug-in. And, if you don’t have a WordPress site, Google provides a tutorial on how to create AMP. That being said, I would advise most digital marketers to hold off for a bit before taking the time to make them.
Use these steps to help your site become more mobile-friendly and ultimately boost your rankings and web traffic!