On May 12th, Google released the latest update to its algorithm, which gives mobile-friendly sites a boost in the Google ranking system. We’ve know about this update for a while, as Google announced back in March that it would be making some changes to its algorithm in order to encourage digital marketers to make their sites more mobile-friendly. However, it has been stressed that if your site is already compatible with mobile devices, this update should have little to no impact on your rankings and, if anything, should improve how your website performs in the search results.
This update was designed to reward those who are mobile-friendly and penalize those who are not. If your site is not already mobile-friendly you need to change it ASAP. It’s no secret that the majority of internet users are opting to search the web on their mobile device instead of a desktop computer. This means if your website is not mobile-friendly, you’re missing out on a lot of potential traffic. Here are a few ways you can make your site more appealing to mobile users and improve your search engine optimization (SEO) once you make the switch:
- Make your site easy to navigate.
Nothing is more frustrating to mobile-users than a complicated website that is difficult to navigate. My best advice for mobile websites is to simplify them as much as possible. Avoid the temptation to over complicate and try to take out any unnecessary information. Remember, people who visit your site from a mobile device are viewing it on a much smaller screen, so things that might look great on a computer oftentimes will appear cramped and overwhelming on a mobile device. Try to make your information as succinct as possible without sacrificing content quality.
- Do everything you can to ensure fast loading times.
This is just as important as having an easy to navigate site. Simplifying your site does nothing if your pages load slowly. People want to get their information as fast as possible, and if your site takes more than a few seconds to load they’ll get frustrated and look elsewhere. You can ensure fast loading times by getting rid of any pop ups that may appear and by utilizing Accelerated Mobile Pages (AMP). However, it is important to remember that AMP is still in the beginning stages, so make sure you do your research before taking the time to switch over.