Monthly Archives: April 2016

SEO Strategies for 2016

By | SEO, SEO Strategies | No Comments

Search Engine Optimization is constantly changing, and it is vital for digital marketing experts to stay up to date with the latest information in the world of SEO. As with every year, this year there have been changes and updates to the SEO strategies previously used in 2015. While some of the adjustments have been minor and many of the tactics may have remained unchanged it is still helpful for SEO experts and novices alike to look over the key strategies outlined for 2016 and refocus their digital marketing efforts.

  1. Utilize Social Media Sites

It’s no secret that the majority of internet users are involved on social media in some capacity which means that it is no longer optional for websites to utilize the social media outlets available to them. Social Media sites such as Facebook or Twitter can greatly increase website traffic and help boost your Google rankings. If you aren’t already using these sites to improve your digital marketing, it is time to start doing so now.

  1. Have Interesting and Informative Video Content on Your Site

This step is pretty self-explanatory. Users are wanting to gather as much information as quickly as possible and having video content on your website will help them do just that. Remember, user experience is that most important factor to consider when structuring your site and having high quality video content will help ensure your site is user-friendly.
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  1. Make Your Site Mobile Friendly!

As stated above, user experience is one of the most important factors to consider in regards to SEO strategies. That being said, an increasing amount of people are opting to use their cell phones or tablets when searching the internet instead of their computer. Therefore, having a website that is highly mobile friendly is a must. Your site needs to be easy to navigate and should load quickly when accessed from a mobile device. If not, your Google ranking will be severely hindered.

  1. Don’t Forget About Content

Having high quality content will always be important for SEO and it is important that digital marketers are consistently updating their website with useful and interesting content. Utilizing tools such as private blog networks to further market your site and its content can also be highly beneficial. The key point to remember is to make sure your content is informative and will appeal to those who visit your website.

We’re confident that if you use the guidelines provided above as you refocus your digital marketing efforts for 2016 you will see a boost in your website traffic and Google rankings! Wishing you a successful year in SEO!

Google’s Quality Rating Guideline Takeaways

By | Search Engine Watch, SEO | No Comments

The idea of reading through the 157 pages of Google’s Search Quality Rating Guidelines can seem daunting to say the least. Trying to gather information from said guidelines to help improve your website’s search engine optimization can be even more difficult. Luckily, you won’t have to analyze all 157 pages of the guidelines as our digital marketing experts in Indianapolis have combed through Google’s Quality Rating Guidelines to provide our readers with its most important information regarding SEO strategies.

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First, user satisfaction should be your main concern. This means you should no longer be obsessing over having a large amount of interesting content on your site. Yes, content is still important, but according to the Quality Rating Guidelines, the most important aspect of your site is overall user experience. Google wants to ensure that users are satisfied with the information you provide on your site and that they are able to easily find the material they were looking for.

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Another important factor stressed by Google in its guidelines is having a good online reputation. When Google assesses your website, any awards or reviews your site has received from other websites will be taken into consideration. This goes back to the overall user experience mentioned above.

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Google wants to know that people are satisfied with your site and the services or products you offer. Therefore, having positive reviews from other businesses or satisfied customers is crucial if you want your site to have a high quality rating.

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Google also emphasizes how important it is for websites to be mobile friendly. More and more people are opting to search the web from their phones or tablets rather than from their computers. That being said, having a mobile site that is complicated or confusing for users to navigate will severely hurt your Google ranking. Try to simplify your site by making tasks easy for users to complete. For example, if you are asking them to fill out their information to get in contact with your business, don’t require a lot of information and only ask questions that are necessary. Bottom line: if you want your website to get a positive rating, then make sure it is completely mobile friendly!

We hope the information provided above helps you as you navigate the world of SEO and make the necessary adjustments to your site to ensure a high quality rating!