Search Engine Optimization is constantly changing, and it is vital for digital marketing experts to stay up to date with the latest information in the world of SEO. As with every year, this year there have been changes and updates to the SEO strategies previously used in 2015. While some of the adjustments have been minor and many of the tactics may have remained unchanged it is still helpful for SEO experts and novices alike to look over the key strategies outlined for 2016 and refocus their digital marketing efforts.
- Utilize Social Media Sites
It’s no secret that the majority of internet users are involved on social media in some capacity which means that it is no longer optional for websites to utilize the social media outlets available to them. Social Media sites such as Facebook or Twitter can greatly increase website traffic and help boost your Google rankings. If you aren’t already using these sites to improve your digital marketing, it is time to start doing so now.
- Have Interesting and Informative Video Content on Your Site
This step is pretty self-explanatory. Users are wanting to gather as much information as quickly as possible and having video content on your website will help them do just that. Remember, user experience is that most important factor to consider when structuring your site and having high quality video content will help ensure your site is user-friendly.
- Make Your Site Mobile Friendly!
As stated above, user experience is one of the most important factors to consider in regards to SEO strategies. That being said, an increasing amount of people are opting to use their cell phones or tablets when searching the internet instead of their computer. Therefore, having a website that is highly mobile friendly is a must. Your site needs to be easy to navigate and should load quickly when accessed from a mobile device. If not, your Google ranking will be severely hindered.
- Don’t Forget About Content
Having high quality content will always be important for SEO and it is important that digital marketers are consistently updating their website with useful and interesting content. Utilizing tools such as private blog networks to further market your site and its content can also be highly beneficial. The key point to remember is to make sure your content is informative and will appeal to those who visit your website.
We’re confident that if you use the guidelines provided above as you refocus your digital marketing efforts for 2016 you will see a boost in your website traffic and Google rankings! Wishing you a successful year in SEO!