Although there are multiple benefits from switching your site over from HTTP to HTTPS, surprisingly there are still a number of website owners who have yet to do so. One of the more obvious perks of having a secure site is the added ranking benefit from Google. Google has stressed multiple times the importance of having a secure site and has even stated that they will index secure sites over unsecure ones. However, despite this fact, less than 0.1% of websites are secure. This statistic is shocking to say the least, especially when it is so easy for sites to make the switch. There are various services available such as Let’s Encrypt that offer free certificates to websites.
However, even if your site is secure, it does not mean that it is unprotected. Your website will still be vulnerable to various attacks and hacks if you’re not careful. So what exactly are the benefits of switching over to HTTPS? Google explains how switching over to HTTPS can offer three layers of protection. The first, encryption, ensures “that while the user is browsing a website, nobody can ‘listen’ to their conversations, track their activities across multiple pages or steal their information.” Secondly, it offers data integrity which means that “data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected”. And thirdly it provides authentication which “proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits”. This means, that although your site would still be vulnerable to potential attacks, users would be able to access it securely.
Another added benefit from switching over to HTTPS is that you’ll then be able to more easily convert your site to an HTTP/2 format. HTTP/2 is a new update that is highly valuable to all websites. If you haven’t already started making the transition from HTTP to HTTPS and ultimately on to HTTP/2 you need to start doing so right away. By allowing your site to remain at HTTP you are severely hindering your site’s web traffic and ranking potential. Our advice? Start making the switch today!