HTTP/2 and SEO

By April 9, 2016 SEO No Comments

HTTP/2 has been a great help to digital marketers around the world who are able to use it to their advantage. HTTP/2 is an upgraded version of HTTP/1.1 as it has a much faster loading time and better browser-server communication than that of its predecessor. Additionally, if you do decide to upgrade to this new version and for whatever reason your site is not compatible with HTTP/2 you will automatically be downgraded to the normal version. So there really is nothing to lose in switching to the updated version!

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This newer version is also supported by Google’s updated algorithm, giving you the opportunity to improve your search engine optimization tactics even more. And while HTTP/2 will give you the opportunity to improve your SEO, the truth is not much should change in your digital marketing strategies. Let’s go over a few aspects of SEO you should be focusing on as you make the switch to HTTP/2.

First, you need to utilize your Google Analytics tool as much as possible, as it is one of the most beneficial tools you can use to find the holes in your SEO work. Use this feature to help you identify problems such as slow loading times and poorly performing webpages.

Also, thanks to HTTP/2 and its faster loading times users are now able to gather the information they are looking for much more quickly than they were able to in the past. This means that it is now even more crucial for webpages to be user friendly and easy to navigate. Important information should be easily accessible and site owners should avoid cluttering their webpages with useless information or unhelpful links. Positive user experience has become increasingly influential in the world of SEO and webmasters should be doing everything they can to ensure site visitors are pleased with the information they are presented with.

Lastly, having good content has always been a vital aspect of effective digital marketing and that hasn’t changed even with all of these new updates. Having informative, useful content that engages users is still one of the best ways to improve your site’s SEO. Additionally, utilizing back-linking tools such as private blog networks will also help boost website traffic and improve your search ratings.

I hope these suggestions will help you as you upgrade to HTTP/2 and continue your SEO work!