First off, don’t freak out. No matter what happened to your website, its not the end of the world and almost every problem you encounter can be fixed with a little hard work. Once you’ve noticed the issue with your site, it’s time to identify the source of the problem. You need to determine if your site has been put under manual action or if it was penalized due to a change in the Google algorithm.
Check under the Search Traffic/Manual Actions section of your Google account to see if your site has been hit with a manual action. If not, then you can assume that the problem occurred as a result of a change in the algorithm. Thankfully, if your site’s issue is algorithmic that means that many people are experiencing the same problems. If that’s the case, my advice would be to first assess how big the setback is by checking your Google analytics then look on websites such as Moz to gather more information regarding the update. After you’ve done your research and are well informed about the update that took place and how it affected your site it is time to do some damage control.
First, you need to make sure your site is still showing up in Google when someone searches for major keywords. If not, then fixing the problem might take longer than you originally thought. Next, you need to re-evaluate your search engine optimization strategies both past and present and make sure you haven’t utilized any questionable digital marketing tactics that may have lead to the penalization.
After you’ve reviewed your SEO strategies it’s time to take a look at your website itself. Google is placing more and more value on the content and overall user experience of your site when ranking pages and having an out of date webpage or spammy content can severely hinder your website’s ranking ability. Make sure your site has a solid structure and is filled with good quality content.
Once you’ve taken the steps above and are completely aware of the problems that have occurred its time to take the steps necessary to eliminate the issues and ensure they don’t happen again. Make sure your SEO agency as well as everyone else that was involved is mindful of the penalization so they can avoid any future setbacks.