Many small, local business have not taken the appropriate steps to attract local customers to their website because they don’t know where to begin or they have the false assumption that search engine optimization is only appropriate for large corporations. However, they could not be more wrong! Good SEO tactics are not only reserved for those who have the money to hire SEO experts, in fact, digital marketing for local businesses is fairly straight forward and can be managed successfully by almost anyone. If you own a local business and you’re not attracting a large amount of potential customers in your area then some serious changes need to be made to the way you approach SEO. We want to help ensure success for your business, so we’ve provided a list of things to do in order to improve your site’s search engine optimization and ultimately increase your company’s profits.
First, you need to make sure all of your contact information is up to date and can be easily located by potential clients. This is especially important for local businesses wanting to attract customers from their area. One easy way to do this is by having a “contact us” page on your site that includes all of your information as well as an option to contact you directly through your site. It is vital that you make it as easy as possible for customers to locate your contact information.
It is also equally important that you are providing clients with informative and interesting local content. Don’t give into the temptation of copying your competitors or publishing content that is useless and unhelpful. I would highly recommend starting a blog and utilizing tools such as private blog networks as you begin creating content for your company.
Another helpful tip: get lots of reviews! Reviews will do wonders for your company as they help you climb Google quickly and provide other potential clients with useful information regarding your business.
Lastly, utilize social media outlets. We live in a world where almost everyone is involved on social media, and if you are not taking advantage of the various social media sites, it’s time to start doing so! Make your company a Facebook page, Instagram account and Twitter page and start posting interesting content related to your company or products!
We hope the advice above will help your local business as you begin navigating the world of SEO!