How to Assess Your Site’s Content?

Not all content is created equal, everyone involved in search engine optimization knows that. But how do you determine what kind of content is the most profitable for your website?

content-planning-web-ss-1920-800x450

We’ve provided you with our three most helpful tips to refer to when analyzing your SEO content and selecting the best kind of content to include on your site.

  1. Do your research.

You may think you have a good idea for content creation, but before you start creating said content it’s important you do a little research. Examine various search engines to see if your content idea has already been published and who is searching for it.

  1. Assess your current content.

The main goal of content creation is to not only attract customers to your site but also to persuade them into purchasing your goods or services. It’s very beneficial for webmasters to examine content they’ve already published to see what potential customers liked and didn’t like and how they interacted with the content. One way to do this is by utilizing the conversion funnel option found in Google Analytics.

health-care-analytics-SERP-screenshot-800x574

You can use this tool to see how users are navigating through your site and from what page they are exiting. If there is a particular page that is causing a large number of people to leave your site, you should analyze this page in order to determine the cause of so many exits.  Another helpful statistic to look at when determining the performance of certain content is the bounce rate. If a page on your website has a high bounce rate percentage, then some changes probably need to be made.

  1. Find out what your customers want.

The quickest way to figure out what kind of content will attract the most clients is by asking your customers themselves. There are plenty of ways to gather information from your customers without having to contact them individually. The simplest and possibly most effective way to do this is through a customer survey.

Screen-Shot-2016-01-18-at-1.59.49-PM-800x440

You can use a tool such as SurveyMonkey to email past clients and provide them with a simple online survey. You could also put a survey up on your site, providing customers with a simple one click answer.

Assessing content is one of the best ways to determine the type of content that is the most valuable to your site. We hope you are able to use the advice provided above to better select the most lucrative content and improve your site’s SEO.