Google’s Core Algorithm and How it Effects SEO

A recent announcement stating that Panda is a part of Google’s core ranking algorithm has left many SEO’s wondering what the “core” system is and what else is part of it.

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An interview with Google’s Andrey Lipattsev provided some clarification on the matter. Lipattsev stated, “It is less about the functionality, which means it probably doesn’t change that much over time, and it is more about how we perceive it, in the context of the algorithm”. He also went on to say, “For a user or even a webmaster it should not matter at all which components live where, it’s really irrelevant, and that’s why I think people should focus on these ‘interesting’ things less”.

So even though it may be an interesting development, the point is that knowing what is in the core algorithm is seemingly irrelevant. Nothing major has changed for search engine optimization, so SEO workers should continue conducting their digital marketing as usual. Webmasters need to focus on putting informative and useful content on their site to help it climb Google rankings.

Also, utilizing outlets such as private blog networks and social media sites can do wonders for your SEO. If you are not already using social media to help boost your website’s ranking then you need to start soon. Facebook is obviously one of the most popular social media sites to use for many reasons.

A Facebook page allows you to put up informative content for your clients to see and also has a section for satisfied customers to leave their reviews. You can also put your location on the page and link it back directly to your business’ website. Making use of all of the tools and outlets available to you will help tremendously as you try to grow your site’s SEO.

 

Regardless of what outlets you choose to use, the most important aspect of SEO is staying on top of the latest news in search engine optimization and constantly updating your strategies to improve your site’s results. Consistently checking for shifts in Google’s algorithm will ultimately help you stay ahead of your competitors.