It’s the start of the new year and people everywhere are setting goals they wish to accomplish in the months ahead. Why not try rethinking your strategies and goals for your search engine optimization business as well? Far too many SEO workers waste time doing routine tasks when they could be developing new strategies and getting ahead in the SEO world. One way to save yourself time and money is through the use of automation.
Utilize computers in the best way possible by allowing them to do some of the less pressing work for you. That way you have more time to focus your efforts on creating plans and strategies, which is something a computer can’t do for you. Below we’ve listed a few suggestions to help you get started as you brainstorm ideas while make the switch to a more automated system:
Try taking advantage of software that creates reports for your site. One mistake that many SEO newbies make is they waste the majority of their time doing mundane tasks and end up hindering their profitability. Instead of spending your time creating reports, analyzing them and creating strategies in response to the information gathered, utilize a tool such as the Google Analytics Spreadsheet add-on. By using tools like this one, you’ll have more time to focus your energy on improving your digital marketing strategies and creating new ways to boost your SEO.
Two other ways you can add more automation to your SEO and save time and energy are through either automating the data gathering or the ad populating. You can automate the data gathering pretty easily using import.io without having to worry about coding.
You can also automate populating ads by avoiding having to manually update your AdWords account through the use of AdWords scripts.
No matter what aspect of digital marketing you choose to automate, your main focus should be trying to free yourself from time-consuming tasks so that you can concentrate on the more important work regarding SEO. The world of search engine optimization is always changing, and successful digital marketers will constantly be updating their strategies in order to ensure success for their sites.