Just started your own SEO business? Navigating the world of search engine optimization can seem daunting at times but we’re here to help! The SEO wizards at our headquarters in Indianapolis, IN have complied a list of some of the best SEO advice to help you avoid making rookie mistakes:
- Do your research and never stop learning.
One assumption made by many SEO newcomers is that once they have mastered the basics of search engine optimization, there is nothing else for them to learn. However, that couldn’t be farther from the truth. The fact is, Google’s ranking algorithm is constantly changing, which means that there is always new information to gather regarding the world of SEO. It is vital for SEO rookies to remember that they should never stop learning or researching new tactics to help their site climb Google rankings.
- If you have bad numbers, be honest with yourself and your client.
Not getting the results you expected? It doesn’t do any good to try to hide the bad numbers or make excuses for the poor outcome. You need to find what caused the problem and address it with your client. Is it something on their site? Let them know so it can be fixed. Is it an error on your part? Be honest with them and create a plan to avoid future poor results. Ignoring the issues will only hurt you and your client.
- Consider your contract with the client more of a guideline.
The contract with your client will have a list of things you should and shouldn’t do. While you should strictly adhere to the list of “don’t do’s,” use the list of expectations as more of a guideline. Your job is to provide your client with the best digital marketing results possible, which means you’ll probably have to deviate every now and then from your original agreement.
- Know when to ask for help.
While good SEO tactics do require time, you should be seeing some positive results within the first few months. If you don’t, you may need to consider asking for help from a more seasoned SEO expert. Knowing when to ask for help is very important, especially if you are not providing the results your client expected. Failing to reach out for assistance when you need it can result in your client terminating the agreement.
- Acknowledging the value of your clients.
A client is one of the most valuable components of your SEO business, so treat them as such. Putting in the extra time and effort now will pay off in the long run.