The majority of ecommerce sites do not properly utilize search engine optimization strategies to increase website traffic and as a result are not reaching as many potential customers as they could.
Below we’ve listed 6 suggestions for ecommerce sites to help improve their digital marketing and increase website traffic:
- Focus your attention on creating good content.
It’s no secret that a lot of high quality content on your site does wonders for your SEO. However, most ecommerce sites neglect to add relevant content to their website and therefore miss out on the extra website traffic. Adding good content as often as possible will help your ecommerce site climb Google rankings faster and boost the number of visits from potential customers.
- Find the balance between quality and quantity.
Although a lot of good content is great for your website, try to avoid being to repetitive. It’s important to focus not only on the quantity of content being published but also the quality. If you find yourself being redundant, then maybe try consolidating some of your work.
- Remember the importance of a mobile-friendly site.
It’s obvious that an increasing number of people are opting to use their mobile device instead of a desktop computer. As a result, major search engines such as Google are giving mobile-friendly sites an extra boost and penalizing those that are not mobile user friendly. In short, if you don’t have a mobile site, get one. And if you do, make sure it is very user friendly and simple to navigate.
- Gather backlinks and product reviews!
This should be an easy suggestion for most ecommerce sites, as the majority of bloggers are willing to do a product review in exchange for freebies. Utilizing strategies such as private blog networks can also help in this area.
- Don’t settle for boring product descriptions.
Having unique, interesting product descriptions can really help or hurt your ecommerce site. Don’t settle for the same boring, typical product descriptions that your competitors may use. Instead, make your website stand out to potential buyers by explaining to them why your product is better!
- Monitor your bounce rate
Google tracks the bounce rate of its search engine users from your website and so should you. If any of your pages have a high bounce rate, Google will consider them to be irrelevant which can cause a lot of problems for your site’s digital marketing. Monitor your bounce rate and take the appropriate steps to ensure it stays low.