It’s the beginning of a new year, and with the new year comes another chance for you to rethink your SEO goals and tactics. Why not give your search engine optimization a fresh start by reevaluating how you approach social media, content, and keyword searches.
- First, make a list of all the keywords that bring valuable traffic to your site. This kind of traffic is made up of potential customers that are interested in the goods or services your site has to offer. These clients could also turn into repeat customers or refer your site to other potential customers. Once you have your list of keywords you can begin constructing your distribution curve, but not just yet.
- Next, you need to gather data regarding the social following and traffic for both you and your competitors. This is a very important step in this process. You need to be aware of what kind of competition your business is up against so you can plan accordingly. Once you have collected all of the information on social following, content and traffic for you and your competitors, you can begin creating your distribution curve graph.
- You can create your graph by relating the amount of demand to the quantity of unique sources. You can use this type of graph to compare keywords, social media outlets or even domains. The type of curves you may draw varies by the industry and category you are researching. For example, a dry cleaning business in Indianapolis will not have a long tail of keywords they are trying to target. People in Indianapolis who are trying to find a dry cleaners will most likely search for “Dry Cleaners Indianapolis”, that’s it. Because of this, its important for SEO’s to remember that every industry is different and so are the search tactics used to promote a website. Use the steps listed above to help your company refocus its digital marketing strategies and minimize the frustrations surrounding your site’s search engine optimization.