Apple and Google: Potential Changes in 2016

It seems that everyone has some sort of Apple product in their home these days which gives Apple a lot of power in the world of SEO. Any changes made by their company would have a major effect on websites such as Google. There has been a lot of speculation as to what changes they may make in 2016 and below we’ve included some of the more popular theories.


Apple has toyed with the possibility of Ad blocking for some time, as they introduced an ad blocking app for iOS 9 this past year. However, the app was short lived and now it has almost vanished completely.

One theory that has lived on these past few years but has yet come to fruition is the probability of Apple selecting a new default search provider and getting rid of Google. However, even if this were to happen, not much would change for Google long term. There would probably be a temporary drop in Google users once the change took place but soon after people would begin to manually switch their search engine back to Google.


The one change that could take place in 2016 that would have a significant impact on Google and search engine optimization is if Apple decides to create their own search engine or if they choose to improve their Spotlight search device or the suggestions found in the Safari search engine. We believe that latter of the two options is more likely to happen and would have a huge effect on Google due to the large number of Apple users currently utilizing Google on a daily basis.

Right now when Apple users search for anything in Safari, two to three options pop up right underneath. Apple could potentially increase those options, making Google less of a necessity. That being said, even if Apple did try to take over the search engine world, the likelihood of them completely pushing Google out is low. One thing we’ve learned over the years is that Google is very good at what it does and it will take a lot more than some small change made by Apple to keep it from being the top search engine provider.


However, all of this is simply speculation as we won’t know what changes Apple decides to make this year until they release iOS 10. No matter what changes they make it will affect SEO in some way and webmasters should take the appropriate steps to prepare. Staying up-to-date on the latest news and reports regarding search engine optimization and digital marketing will help website owners anticipate the SEO shifts and ensure the change has only a positive effect on their site.