Monthly Archives: December 2015

A Delay In The Penguin Update

By | SEO | No Comments

We just found out that there will be a delay in the penguin update. There was speculation that this update was to occur at the end of this year but a Google spokesperson just confirmed that this update will be taking place sometime next year. The spokesperson stated that “With the holidays upon us, it looks like the penguins won’t march until next year”.  This new penguin update will operate in real-time, making ranking changes faster. This update will make the analyzing of good and bad links faster which as a result will alter a page’s ranking on Google in almost real time. How this will effect SEO has yet to be fully understood.

Delay In The Penguin Update

However, it is evident that digital marketing is now more important than ever, as the effects of good or bad marketing will be seen more quickly in the Google rankings thanks to this approaching update. Webmasters and SEOs should be utilizing all tools available to them such as private blog networks to help their sites climb the Google rankings quickly. If you are a site owner and have yet sought the help of a professional SEO company, I would highly urge you to do so.

While there is a lot of SEO work you can do yourself, a reputable SEO company will be able to find solutions to your most difficult marketing setbacks and will bring your site the positive results you’ve been wanting. I recommend hiring an SEO company to anyone who is serious about boosting their website traffic and climbing the ranks of Google. More website traffic will result in more clients for your company and ultimately lead to an increase in profits. I believe hiring a professional SEO is one of the best investments you can make for your site or business.

That being said, this delay does not really change anything, all it really does is give people a little more time to seek professional SEO help if needed before this Penguin update takes place.

The Value of Reviews for SEO

By | Reviews for SEO | No Comments

Your company’s online reputation plays a huge role when determining how you rank on Google. One way to build a positive online reputation is through good reviews from satisfied customers.

Good reviews have a huge effect on SEO as they can help you rank higher in local Google searches. The larger amount of positive reviews your business receives, the more likely it is that you will have a high ranking in local searches. In fact, Google now ranks the best businesses in any given category in the top three spots for local business searches. Therefore, every good review your company receives gets you that much closer to securing one of those top 3 spots.

Positive ratings lead to higher Google rankings which in turn leads to more visits to your webpage. More visits to your webpages ultimately results in more revenue for your business.

Reviews for SEO

However, not all reviews are equal, and there are a few factors to consider when soliciting reviews from satisfied customers.  The first thing to consider is what platform your reviews can be found on. Some platforms are more beneficial in regards to Google rankings than others. The best platforms for reviews are Google+ (obviously), Foursquare, Yelp, Citysearch, and Yellow Pages. Good reviews on these sites are likely to give your website the boost it needs in Google rankings.

Webmasters also need to be aware of industry-specific websites. For example, if you are a local florist looking for business from brides to be, having positive reviews from websites such as theknot.com would be very valuable.

Quick Tip: Want to see who is mentioning your business? Sign up for Google Alerts to monitor what is being said about your company online. That way you can promote the positive opinions while suppressing the negative reviews.

Overall, good reviews for your local business can be very beneficial, as they can result in higher Google rankings, more website traffic, and ultimately an increase in sales. Start building a positive online reputation by signing up for one of the many local business websites mentioned above to provide customers with the opportunity to leave a favorable review.

 

How Your New Website Can Climb Google Rankings

By | SEO | No Comments

With the world of SEO getting stronger and more difficult to succeed in, it may seem almost impossible for an up and coming website to have a high ranking in Google. However, it can be done if you have the right strategies and utilize the proper tools to help your site get noticed by Google. In this article we’ll outline a few simple steps you can take to boost your website’s presence on Google!

First, you need to determine what keyword(s) you’d like to target. It is important to choose long tail keywords that contain at least four keywords. This will help narrow down your SEO and ultimately get you ranked on Google faster.

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Next, you need to make sure you have a good website and CMS (content management system). A good website will have helpful and relative content that is backed by reliable sources. No amount of work you do for your website’s SEO will matter much if you have an uninformative, outdated or spam-filled website. It is also vital that you ensure that your mobile website is up and running properly. With the vast majority of people now choosing to surf the internet via their mobile device, it is more important than ever that your mobile site is easy to access and navigate.

You also need to be prepared to create a lot of content for your website! But not just any kind of content, informative and relevant content, and specifically long form content. Long form content will contain at least 2,000 words and will help your website climb Google rankings faster. Aim to create about 25 pages for your website of long form content that is filled with high-quality information.  Once your website is up, be sure to continually update it with fresh ideas and new material. The sites that rank the highest are the ones that are staying up to date and constantly adding new content to their pages.

Lastly, you need to make sure you are working hard to promote the content you’ve created. This means posting it on most if not all of the social media and sharing websites. These website include Facebook, Pinterest, Twitter, Google+, and LinkedIn.

Climbing the Google rankings is not as difficult as it seems, even for a new website. You just need to be willing to work hard to promote your website by following the tips listed above!

Highlights from Google’s Search Quality Rater’s Guidelines

By | Search Engine Watch, SEO | No Comments

For the first time in history, Google made its entire Search Quality Rater’s Guidelines available to the public. This is a huge deal for the SEO world as these guidelines are what Google raters use to rate a webpage’s level of quality. Google then uses the ratings to determine what kind of websites they want to appear at the top of their rankings. Google wants its users to have access to the highest quality websites, and these guidelines help them determine which sites fall into the high quality category.

While having access to this type of information is extremely helpful for webmasters, unfortunately, the guidelines are 160 pages total, making it difficult for most people to find the time to read them in their entirety. So it make it easier on you, we’ve summarized the most important points listed to provide you with a better understanding of how Google assigns quality ratings.

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The first important guideline has to do with Your Money or Your Life Pages (YMYL).  Google holds webpages that fall into this category to the highest standards, as they can have a negative or positive effect on a person’s “happiness, health or wealth”. If your webpage falls under the YMYL category, it is vital that you are aware of the high standard Google will hold you to and take the steps necessary to ensure your webpage is found to be credible, informative, and helpful.

Another important guideline to be aware of is the Expertise/Authoritativeness/Trustworthiness (E-A-T) guideline. This is pretty self explanatory, as a webmaster your job is make sure your website is filled with relative content backed by trustworthy expertise in order to ensure your website is considered to be high quality.

 Providing good supplementary content. This is an area of weakness for many webmasters as many believe they are not tech-savvy enough or that the process of providing users with helpful supplementary content is too complicated. However, supplementary content can be a simple as posting to a basic WordPress blog, utilizing Private Blog Networks or adding similar articles.

So then what makes a webpage low quality? The five clues that indicate a low quality webpage are: low quality main content, an unsatisfying amount of main content, a website lacking E-A-T, a website with a negative reputation, and a website containing supplementary content that is distracting or unhelpful. Thankfully, many of these issues can be easily avoided as long as you fill your website with helpful and relevant content from reliable sources.

Lastly, the easiest yet most important guideline to be aware of is to have a mobile friendly site. Even if your page is filled with high quality content, if it is not mobile friendly, Google will give it a low quality rating.

Being aware of the guidelines used to rate your site is vital to the success of your webpage, but thankfully most of the guidelines are easy to follow and are based on some pretty simple concepts.

Google Updates Search Results Interface For Tablets

By | Search Engine Watch | No Comments

Google has recently launched a new interface for tablet users in an effort to make their online experience more enjoyable. Recently, there had been some frustration expressed regarding the old interface Google had in place for tablets. Many people felt using the tablet for searches was inconvenient and preferred to use their mobile device or desktop when utilizing the search engine. With more and more people switching to tablets for easier web browsing on the go, it became evident that changes had to be made to Google to make it more tablet user-friendly.

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In response to these complaints, Google got rid of the desktop/mobile combination it previously used for tablets and instead created a unique interface specifically designed for tablets. When compared to the old version of Google, it can be seen that this new interface has a slimmer search bar and an increased amount of whitespace on the outer edges of the search results to better fit the tablet screen.

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This upgrade improves the users’ ability to see their search results as the text is bigger making it easier to read and a greater number of results can be seen on the first page. Another change can be seen when users search for local businesses, as the results now cover the entire screen instead of just a portion of it, providing them with better overall visibility of the information related to the business they had searched for. Now instead of having to zoom in to better see the search results, people will be able to clearly see the information they need.

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All of these seemingly minor changes made by Google will hopefully provide tablet users with a more pleasant online search experience and increase their use of Google. When we asked Google to comment on this new update, a spokesperson told us “this week we began rolling out a new tablet Search results page, bringing the best of Google Search to tablets”.

Perhaps this is just the beginning of the improvements being made to Google Search for tablet users. We will keep you updated on any new information we receive regarding these possible changes.