We just found out that there will be a delay in the penguin update. There was speculation that this update was to occur at the end of this year but a Google spokesperson just confirmed that this update will be taking place sometime next year. The spokesperson stated that “With the holidays upon us, it looks like the penguins won’t march until next year”. This new penguin update will operate in real-time, making ranking changes faster. This update will make the analyzing of good and bad links faster which as a result will alter a page’s ranking on Google in almost real time. How this will effect SEO has yet to be fully understood.
However, it is evident that digital marketing is now more important than ever, as the effects of good or bad marketing will be seen more quickly in the Google rankings thanks to this approaching update. Webmasters and SEOs should be utilizing all tools available to them such as private blog networks to help their sites climb the Google rankings quickly. If you are a site owner and have yet sought the help of a professional SEO company, I would highly urge you to do so.
While there is a lot of SEO work you can do yourself, a reputable SEO company will be able to find solutions to your most difficult marketing setbacks and will bring your site the positive results you’ve been wanting. I recommend hiring an SEO company to anyone who is serious about boosting their website traffic and climbing the ranks of Google. More website traffic will result in more clients for your company and ultimately lead to an increase in profits. I believe hiring a professional SEO is one of the best investments you can make for your site or business.
That being said, this delay does not really change anything, all it really does is give people a little more time to seek professional SEO help if needed before this Penguin update takes place.