Your website needs a dedicated Thank You page. Plain and simple. Sure you can avoid using a Thank You page if you are really against it, but in the long run you are only hurting yourself.
Ever heard of smart pixels? Basically every advertising site (such as Bing and Facebook) are using them. These pixels put codes on every page of your site to help you better structure your digital marketing strategies and SEO. However, if you don’t have a dedicated Thank You page, smart pixels can be annoying to deal with.
A Thank You page can help customers know when their form/purchase has been accepted. It can be frustrating and confusing for customers when they are directed back to a homepage or other random webpage after completing a purchase with no confirmation. Trust me on this, not having a Thank You page will cause many problems not only for you but also for your customers, and the more frustrations they have with your website the less likely they are to use you again or recommend you to their friends.
Not only do Thank You pages provide customers with confirmation but they are also a great way for you to promote more of your products or services! Think about it, if someone has made it to your Thank You page that means they have already made a purchase or used your services. That means they are obviously interested in what your website has to offer. You need to make the most of this opportunity by creating options for them to buy more of your product or learn more about your service.
Offer them an option to create an account for your website for a quicker checkout next time they make a purchase. Or have them sign up for emails to receive updates on the services you offer and to receive exclusive deals for your company. A Thank You page really has endless possibilities. It is beneficial for both ecommerce and lead generation accounts as it has the potential to guide clients to information that will hopefully get them even more interested in what your site has to offer.
Honestly, there is almost no downside to having a dedicated Thank You page and there are a ton of advantages to be gained by creating one. Do yourself a favor and make one for your website, I’m sure you’ll be glad you did!